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Dad Keyring

Maybe

Search demand grew +299.0% this quarter. But prices span $2.82–$11.29, mostly outside the sweet spot, so Dad Keyring is a Maybe.

Flapen Score
53
53 / 100
Top 30% of 2,461 Fashion niches · +5 vs the category median of 48
Market size
£21K/yr51K searches / yr
90-day growth
+299.0%search demand this quarter
Competition
60%top-5 click share · 12 brands · 16 sellers

Flapen Score

Dad Keyring against its category

The dotted line is the Fashion average. Past it, Dad Keyring is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dad Keyring market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dad Keyring 51K times last year and spent an estimated £21K. The top 5 brands take 77% of clicks. Demand peaks in Jun–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

9.0% of searches ended in a purchase last week.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.0% of those searches ended in a purchase. Searches in the last 90 days moved +299.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £21K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
+299.0%
Conversion, latest week
9.0%
Market size, estimated
£21Ka year
Peak month
June12.1× the quietest month
Top search term
dad keyring25K searches a year

02 · Price

A sale here is worth £4.71.

Listings sell for £4.71 on average, from £2.82 to £11.29. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £4.71 that is £471 to £1K a year per listing.

Average price
£4.71under the $15 to $100 sweet spot
Price range
£2.82–£11.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£471–£1K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #771 within Luggage & Travel Gear. It carries 123 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
89%
Out of stock, average day
5.5%
Average rank
#771in Luggage & Travel Gear
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
123per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Dad Keyring products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£9K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

16

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

18%

  • fuakUip40%
  • HULALA10%
  • JMIMO10%
  • Papillon Collection10%
  • Print Maniacs8%
  • QMVMV5%

Demand

Dad Keyring search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Dec · busiest ÷ quietest = 12.1×

Search terms

Top Dad Keyring search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dad keyring25K/yr
  • fathers day keyring9K/yr
  • daddy keyring10K/yr
  • dad keyring from daughter7K/yr

Reviews and returns

What reviews say buyers love and hate about Dad Keyring

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Chain/Key Quality33%−0.22

Link Broke quickly

Quality-Overall17%+1.63

Standard quality, has now broken

Shape/Style11%−0.04

youd be hard pressed to recognise the shape without the little note

Love

Quality-Overall26%+1.63

Good price and quality, fast delivery

Excellent quality

Good quality

Chain/Key Quality23%−0.22

The keychain fairs much better in my opinion, and is a high-quality, useful item, which can be used as a key ring or attached to a bag or coat

As described, small key chain made from durable material

A good key ring

Gifting Purpose22%−0.08

Cute little gift

Perfect gift

Gift for Fathers Day

Advertised Vs Actual Product11%+1.76

Appearance is as seen on the images

as described

Value For Money10%+1.50

Great value at £5.99

great value for money

was a reasonable price

Return

0.1% Return rate 100% Fixable by listing

Size-Overall100%█▁▁▁▁▁

FAQ

Common Dad Keyring questions

Answered from the same tracked data.