Dad Christmas Gifts

Shoppers searched for this 842K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +37.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £338K a year.

Searches, last 12 months

842K

Growth, 90 days vs prior 90

+37.6%

Conversion, latest week

4.5%

Market size, estimated

£338Ka year

Peak month

December95.9× the quietest month

Top search term

daddy gifts191K searches a year

Listings sell for £8.97 on average, from £3.24 to £22.00. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 100 to 250 of them. At £8.97 that is £897 to £2K a year per listing.

Average price

£8.97under the $15 to $100 sweet spot

Price range

£3.24–£22.00

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

25K–30K

Units per listing a year

100–250

Revenue per listing a year

£897–£2K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

87% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #75 within Accessories. It carries 6,284 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

91%

Out of stock, average day

5.9%

Average rank

#75in Accessories

Average rating

4.58 starsAmazon United Kingdom average 4.36 stars

Average reviews

6,284per listing

Listings tracked

53

7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

4Amazon's first-year sales bar

Average brand age

29 months