Is cycling shorts women profitable to sell on Amazon United Kingdom?

The niche generates £189K/yr across 73 tracked products. 3 of 10 products launched in the last 360 days are still selling. 90-day search growth is +301.6%. Flapen's verdict: Worth a look (65/100).

How competitive is the cycling shorts women niche?

27 brands and 35 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 46% of demand.

What do buyers complain about in cycling shorts women?

Top complaints mined from reviews: Size-Overall, Transparency, Comfort-Overall. The return rate is 2.0%.

When does demand for cycling shorts women peak?

Demand peaks in May–Jun–Jul–Aug; the busiest month runs 9.2× the quietest.

What does it cost to enter the cycling shorts women niche?

Listings span £4.40–£40.11; the average listing price is £11.21 (sweet spot $15–$100). The average incumbent carries 4,100 reviews — the moat a new listing must climb.

cycling shorts women

Worth a look

Shows demand growing +301.6% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+301.6%

90-day search growth — must beat 0% to launch

Brand share

Great46%

top-5 brand share — no brand owns this niche

Competition

Great27%

top-5 click share — an open shelf

Returns

Good2.0%

return rate — above 5% kills the launch gate

Price range

Good£4.40–£40.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay£11.21

avg listing price — sweet spot $15–$100

Market size

Okay£189K

£189K/yr · 690K searches

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Review moat

Bad4,100.07

avg incumbent reviews — the moat a new listing must climb

Signals Trending No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, cycling shorts women is a £189K/yr Amazon United Kingdom market (690K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 65/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

cycling shorts women market data

Units sold / yr: 15K–20K; avg 100–250/product
Revenue / yr: £168K–£224K; units × avg price
Conversion rate: 2.5%
Avg BSR: #24
Page quality: 0%
Prime: 100%
Sponsored: 99%
Out of stock: 1.1%
Avg brand age: 41 months
Avg seller age: 180 days

Competition & brand share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

27 rising

Sellers

Top-5 brand share

46%

Top 20: 96%

Top-5 click share

27%

Top 20: 64%

Open market

48%

SINOPHANT13%
DDOBB10%
VALANDY9%
BLONGW7%
AMIYOYO7%
JOYSPELS6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +301.6% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 9.2×

Open Trend

Top cycling shorts women search terms

cycling shorts women253K/yr +400.8%2.2% conv.
cycling shorts95K/yr +179.4%1.1% conv.
womens cycling shorts69K/yr +352.6%2.2% conv.
cycle shorts for women36K/yr +351.6%1.8% conv.
ladies cycling shorts28K/yr +327.5%2.1% conv.
cycle shorts27K/yr +178.7%0.9% conv.
black cycling shorts women26K/yr +312.0%4.2% conv.
short leggings for women uk21K/yr +319.1%0.8% conv.
cotton cycling shorts women18K/yr +443.0%1.0% conv.
lycra shorts women19K/yr +188.2%1.3% conv.

All search terms

Top cycling shorts women products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SINOPHANT High Waisted Cycling Shorts Women - Tummy Control Buttery Soft Biker Yoga Running Gym Black Workout Athletic Shorts(L-XL 1 Black)

SINOPHANT£6.004.5★2,837 rev

DDOBB Cycling Shorts Women with Pockets High Waist Gym Shorts Tummy Control Tights Soft Strech Pants for Running Yoga(Black L-XL)

DDOBB£6.704.4★814 rev

INNERSY Black Cycling Shorts Women Chub Rub Shorts Under Dresses Safety Short Leggings 3 Pack (Large Black)

INNERSY£15.134.5★8,091 rev

SINOPHANT 2 Pack Cycling Shorts Women with Pockets High Waist Biker Yoga Running Gym Workout Buttery Soft Athletic Black LXL

SINOPHANT£9.954.5★246 rev

VALANDY Creamlush Biker Shorts for Women - 8 High Waisted Buttery Soft Athletic Yoga Shorts (S-5XL)

VALANDY£6.174.6★1,648 rev

Newest

by launch date

AMIYOYO 3 Pack Cycling Shorts Women with Pockets High Waist Black Gym Shorts Stretchy Running Yoga Workout Leggings

AMIYOYO£13.9151 rev

7mo ago

SINOPHANT 2 Pack Cycling Shorts Women with Pockets High Waist Biker Yoga Running Gym Workout Buttery Soft Athletic Black LXL

SINOPHANT£9.95246 rev

10mo ago

AMIYOYO Cycling Shorts Women 2 Pack High Waisted Biker Yoga Shorts Black Soft Anti Chafing Ladies Safety Pants Gym Running Workout

AMIYOYO£8.28133 rev

1y ago

DDOBB Cycling Shorts Women High Waisted Black Soft Biker Yoga Pants Tummy Control Running Gym Workout Athletic Shorts

DDOBB£5.15142 rev

1y ago

BLONGW Cycling Shorts Women- High Waisted Biker Shorts Tummy Control Black Yoga Gym Workout Athletic Running Sports Short Leggings UK Gift for WomenBlack L-XL

BLONGW£5.24290 rev

2y ago

What buyers say about cycling shorts women

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall19%

“Really comfortable”

Size-Overall17%

“a very flattering fit”

Quality-Overall11%

“Good quality and sent on time”

Soft Feel8%

“Buttery soft”

Value For Money6%

“well worth the money”

Pockets/Compartments6%

“Decent size pocket”

Exercise/Sports Suitability5%

“Really comfortable for sports”

Stretchability/Expandability/Elasticity4%

“Great amount of stretch”

Material Quality4%

“The material compliments the comfortability of them”

Waist Fit2%

“Fit amazing high waist”

What buyers complain about

Size-Overall12%

“they are tight”

Transparency9%

“See through”

Comfort-Overall5%

“are not very comfortable”

Thickness4%

“not very deep”

Pockets/Compartments3%

“the pockets are disappointing”

Material Quality3%

“Very thin material”

Exercise/Sports Suitability3%

“any bigger I think would have fallen down whilst running”

Thin3%

“Compared to others I have bought these felt very thin”

Stitch/Finish/Polish2%

“the stitching on the leg has come away”

Quality-Overall2%

“'cheap' I wasn't sure what size to go for as I've found they vary greatly on Amazon”

Top return reasons

Size-Overall47%

Length9%

Material Quality8%

Transparency8%

Thin4%

Waist Fit4%

Thigh Fit4%

Quality-Overall4%

Pockets/Compartments2%

Comfort-Overall1%

Common questions

Is cycling shorts women profitable to sell on Amazon United Kingdom?: The niche generates £189K/yr across 73 tracked products. 3 of 10 products launched in the last 360 days are still selling. 90-day search growth is +301.6%. Flapen's verdict: Worth a look (65/100).
How competitive is the cycling shorts women niche?: 27 brands and 35 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 46% of demand.
What do buyers complain about in cycling shorts women?: Top complaints mined from reviews: Size-Overall, Transparency, Comfort-Overall. The return rate is 2.0%.
When does demand for cycling shorts women peak?: Demand peaks in May–Jun–Jul–Aug; the busiest month runs 9.2× the quietest.
What does it cost to enter the cycling shorts women niche?: Listings span £4.40–£40.11; the average listing price is £11.21 (sweet spot $15–$100). The average incumbent carries 4,100 reviews — the moat a new listing must climb.