Is cycling shorts mens profitable to sell on Amazon United Kingdom?

The niche generates £115K/yr across 48 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is +103.8%. Flapen's verdict: Worth a look (62/100).

How competitive is the cycling shorts mens niche?

25 brands and 43 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 63% of demand.

What do buyers complain about in cycling shorts mens?

Top complaints mined from reviews: Size-Overall, Comfort-Overall, Quality-Overall. The return rate is 1.7%.

When does demand for cycling shorts mens peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 3.9× the quietest.

What does it cost to enter the cycling shorts mens niche?

Listings span £5.24–£36.34; the average listing price is £17.22 (sweet spot $15–$100). The average incumbent carries 4,275 reviews — the moat a new listing must climb.

cycling shorts mens

Worth a look

Shows demand growing +103.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Great+103.8%

90-day search growth — must beat 0% to launch

Returns

Great1.7%

return rate — above 5% kills the launch gate

Avg price

Great£17.22

avg listing price — sweet spot $15–$100

Competition

Great35%

top-5 click share — an open shelf

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Price range

Good£5.24–£36.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Market size

Okay£115K

£115K/yr · 523K searches

Review moat

Bad4,275.19

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Signals Trending

According to Flapen's Amazon United Kingdom niche tracking, cycling shorts mens is a £115K/yr Amazon United Kingdom market (523K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 62/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

cycling shorts mens market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: £103K–£138K; units × avg price
Conversion rate: 1.3%
Avg BSR: #15
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 2.0%
Avg brand age: 44 months
Avg seller age: 181 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

25 falling

Sellers

Top-5 brand share

63%

Top 20: 96%

Top-5 click share

35%

Top 20: 69%

Open market

33%

baleaf29%
Sportneer16%
Niksa9%
ASTRYON5%
AYESY4%
Altura4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +103.8% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.9×

Open Trend

Top cycling shorts mens search terms

cycling shorts95K/yr +179.4%0.9% conv.
cycling shorts mens119K/yr +66.1%1.0% conv.
padded cycling shorts men48K/yr +64.6%1.6% conv.
mens cycling shorts44K/yr +62.7%0.8% conv.
mtb shorts29K/yr +156.9%0.0% conv.
cycle shorts27K/yr +178.7%0.9% conv.
cycling shorts men16K/yr +130.8%0.9% conv.
mountain bike shorts14K/yr +132.8%0.2% conv.
padded cycling shorts15K/yr +88.1%0.8% conv.
mens padded cycling shorts14K/yr +67.2%1.4% conv.

All search terms

Top cycling shorts mens products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

baleaf Cycling Shorts Mens Padded Undershorts Bike Short Mountain MTB Liner Riding Breathable Bicycle Underwear Blue L

baleaf£14.244.2★42,169 rev

Cycling Shorts Mens Sportneer Mens 3D Cycle Shorts Cycling Underwear Shorts Anti-Slip Design Breathable & Adsorbent Black

Sportneer£10.504.3★5,118 rev

baleaf Mens Padded Cycling Shorts Padding Bike Shorts Road Biking MTB Shorts Bicycle Pockets UPF 50+ Black L

baleaf£20.924.4★5,024 rev

baleaf Cycling Shorts Mens Padded Undershorts Bike Short Mountain MTB Liner Riding Breathable Bicycle Underwear Blue S

baleaf£14.294.2★42,169 rev

Niksa Cycling Shorts Mens 3D Gel Padded Anti-Slip Leg Grippers Bicycle Shorts with Phone Pockets MTB/Road Bike Shorts for Mountain Biking Commuting Cycling Black L

Niksa£16.624.2★129 rev

Newest

by launch date

ASTRYON Cycling Shorts Mens 5D Padded Breathable MTB Mountain Bike Underwear Liner Quick Drying Shockproof Black

ASTRYON£11.1933 rev

3mo ago

DANISH ENDURANCE Cycling Shorts Mens 3D Pro Padded Mountain Bike Shorts for Men Quick Dry for Long Distance Biking Navy M

DANISH ENDURANCE£34.60171 rev

5mo ago

AMIYOYO 3 Pack Cycling Shorts Women with Pockets High Waist Black Gym Shorts Stretchy Running Yoga Workout Leggings

AMIYOYO£13.9151 rev

7mo ago

ASTRYON Cycling Shorts Mens 5D Padded MTB Liner Undershorts Breathable Bicycle Underwear Quick Drying Shockproof Black

ASTRYON£9.96267 rev

10mo ago

AYESY Cycling Shorts Mens 3D Gel Padded MTB Bike Shorts with Pockets Anti-Slip Leg Grips Breathable & Adsorbent Outdoor Bicycle Pants Black

AYESY£12.99139 rev

1y ago

What buyers say about cycling shorts mens

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall20%

“Really comfortable”

Size-Overall17%

“Comfortable fit”

Quality-Overall14%

“Good quality pad, feeling comfortable and, support my body well”

Soft Feel5%

“lovely soft material”

Value For Money5%

“Good value for money”

Pockets/Compartments4%

“Comfortable and good pockets”

Exercise/Sports Suitability4%

“great for running”

Material Quality4%

“Lovely material”

Waist Fit3%

“Fit amazing high waist”

Stretchability/Expandability/Elasticity3%

“Great stretch to them”

What buyers complain about

Size-Overall17%

“they are tight”

Comfort-Overall13%

“Not that comfortable”

Quality-Overall7%

“'cheap' I wasn't sure what size to go for as I've found they vary greatly on Amazon”

Transparency6%

“See through”

Thickness4%

“not very deep”

Value For Money3%

“A little expensive for what they are, time will tell how well they wear and last,”

Stitch/Finish/Polish3%

“seems the thread hasnt been sewed correctly waiting on somebody to get back to me for a refund”

Cushion3%

“Padding also not great”

Soft Feel3%

“under summer dress very soft not like control underwear”

Thin1%

“Thin cycling shorts”

Top return reasons

Size-Overall59%

Transparency5%

Material Quality5%

Length4%

Comfort-Overall3%

Quality-Overall3%

Thin3%