cycling shoes
Worth a lookShows a sweet-spot price point ($40.03 avg), but weak search conversion (0.2%) keeps it on the watch list.
Avg price
Incredible£40.03avg listing price — sweet spot $15–$100
Price range
Incredible£15.78–£82.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great23%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great379.79avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Growth
Good+24.5%90-day search growth — must beat 0% to launch
Returns
Bad7.9%return rate — above 5% kills the launch gate
Market size
Bad£31K£31K/yr · 382K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, cycling shoes is a £31K/yr Amazon United Kingdom market (382K searches/yr). The top 5 brands hold 67% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
cycling shoes market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- £30K–£40K
- units × avg price
- Conversion rate
- 0.2%
- Avg BSR
- #24
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 79%
- Out of stock
- 2.2%
- Avg brand age
- 45 months
- Avg seller age
- 178 days
Competition & brand share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.Brands
22 falling
Sellers
44
Top-5 brand share
67%
Top 20: 99%
Top-5 click share
23%
Top 20: 49%
Open market
26%
- KESCOO19%
- Feyenold18%
- ARTVEP14%
- SHIMANO9%
- Obnoxi7%
- FOTGOAT7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +24.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top cycling shoes search terms
- cycling shoes100K/yr
- mtb shoes41K/yr
- cycling shoes mens38K/yr
- peloton shoes23K/yr
- mens cycling shoes27K/yr
- spd cycling shoes21K/yr
- mountain bike shoes21K/yr
- road cycling shoes mens11K/yr
- spd shoes11K/yr
- bike shoes9K/yr
Top cycling shoes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mens Womens Cycling Shoes Compatible with Peloton Bike Indoor Outdoor Road Bike Riding Shoes with Look Delta Cleats Pre-Installed Clip in Pedal (Black-red 10.5)
KESCOO£33.654.3★198 rev
Cycling Shoes for Men Women Compatible with Peloton Bike Shimano SPD & Look ARC Delta for Indoor Spin Cycle Road Bike Shoes with Delta Cleats Pre-Installed Black 9.5
KESCOO£34.164.9★9 rev
SHIMANO Unisex Bic100l44 Footwear Black 44 EU UK
SHIMANO£54.164.2★68 rev
ARTVEP Mens Cycling Shoes Womens Mountain Road Bikes Shoes Compatible Installation SPD/SPDSL/Look Delta/KEO Cleats Indoor Cycling Shoes Compatible with Peloton Bike Shoes All Black Size UK 9
ARTVEP£35.684.2★882 rev
Feyenold Unisex Cycling Shoes - Compatible with Peloton SPD/SPD-SL & Look Pedals for Indoor/Outdoor Training Grey 39 EU
Feyenold£35.114.0★265 rev
Newest
by launch date
YIHOODA Mens Road Cycling Shoes Compatible with Peloton Bike SPD & SPD-SL
YIHOODA£37.1634 rev
ObnoxiUnisex Road Cycling Shoes Compatible with Peloton Bikes Delta SPD/SPD-SL and Look Pedals Ideal for Indoor & Outdoor Road Fitness Training White
Obnoxi£33.019 rev
ObnoxiUnisex Road Cycling Shoes Compatible with Peloton Bikes Delta SPD/SPD-SL and Look Pedals Ideal for Indoor & Outdoor Road Fitness Training White
Obnoxi£32.919 rev
ObnoxiUnisex Road Cycling Shoes Compatible with Peloton Bikes Delta SPD/SPD-SL and Look Pedals Ideal for Indoor & Outdoor Road Fitness Training White
Obnoxi£32.599 rev
KESCOO Unisex Cycling Shoes Compatible with Peloton Bike Delta Cleats Included Indoor Outdoor Road Spin Bike Shoes for Men Women Grey 44
KESCOO£36.4740 rev
Trending
90-day click momentum
KESCOO Unisex Cycling Shoes Compatible with Peloton Bike Delta Cleats Included Indoor Outdoor Road Spin Bike Shoes for Men Women Black 43
KESCOO£37.274.6★
Feyenold Unisex Cycling Shoes - Compatible with Peloton SPD/SPD-SL & Look Pedals for Indoor/Outdoor Training Grey 37 EU
Feyenold£36.944.0★
YIHOODA Mens Road Cycling Shoes Compatible with Peloton Bike SPD & SPD-SL
YIHOODA£37.164.2★
ObnoxiUnisex Road Cycling Shoes Compatible with Peloton Bikes Delta SPD/SPD-SL and Look Pedals Ideal for Indoor & Outdoor Road Fitness Training White
Obnoxi£33.014.3★
Feyenold Mens Cycling Shoes Womens Cycling Shoes Compatible with SPD-SL Pedal & Compatible Installation SPD/Look KEO Cleats Riding Shoes White 38 EU
Feyenold£38.143.8★
What buyers say about cycling shoes
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“The fit is snug”
“Comfy and beautiful”
“good value, good looking cycling shoes”
“Transforms home gym workouts completely”
“The stiff soles transfer power straight into the pedals much more efficiently than soft running shoes”
“The styling of the shoe is really good, the build quality is more or less spot on and the fit, whilst a tad generous, is also true to size”
“The shoes feel lightweight”
“the ratchet system worked sufficiently. unsure of the longevity”
“Great grip on the pedals”
What buyers complain about
“You wont get your foot in even if you size it correctly”
“stiff as a plank”
“stiff as a plank”
“they become weaker overtime”
“the first thing I noticed was that these are not for walking distances in”
“They are a narrow fit”
“The latter will not provide as much breathabilty than leather”
“found them to be very tight on his wider foot”
“miss around the ankle”
“The latter will not provide as much breathabilty than leather”
Top return reasons
Common questions
- Is cycling shoes profitable to sell on Amazon United Kingdom?
- The niche generates £31K/yr across 98 tracked products. 0 of 30 products launched in the last 360 days are still selling. 90-day search growth is +24.5%. Flapen's verdict: Worth a look (53/100).
- How competitive is the cycling shoes niche?
- 22 brands and 44 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in cycling shoes?
- Top complaints mined from reviews: Size-Overall, Stiffness, Hard Feel. The return rate is 7.9% — above our launch gate.
- When does demand for cycling shoes peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the cycling shoes niche?
- Listings span £15.78–£82.15; the average listing price is £40.03 (sweet spot $15–$100). The average incumbent carries 380 reviews — the moat a new listing must climb.