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Cycling Shoes

Maybe

Products sell for $40.03 on average, inside the sweet spot. But buyers convert on only 0.2% of searches, so Cycling Shoes is a Maybe.

Flapen Score
53
53 / 100
Top 30% of 2,461 Fashion niches · +5 vs the category median of 48
Market size
£31K/yr382K searches / yr
90-day growth
+24.5%search demand this quarter
Competition
23%top-5 click share · 22 brands · 44 sellers

Flapen Score

Cycling Shoes against its category

The dotted line is the Fashion average. Past it, Cycling Shoes is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cycling Shoes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cycling Shoes 382K times last year and spent an estimated £31K. The top 5 brands take 67% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

0.2% of searches ended in a purchase last week.

Shoppers searched for this 382K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +24.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
382K
Growth, 90 days vs prior 90
+24.5%
Conversion, latest week
0.2%
Market size, estimated
£31Ka year
Peak month
July1.4× the quietest month
Top search term
cycling shoes100K searches a year

02 · Price

A sale here is worth £40.03.

Listings sell for £40.03 on average, from £15.78 to £82.15. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £40.03 that is £0 to £4K a year per listing.

Average price
£40.03inside the $15 to $100 sweet spot
Price range
£15.78–£82.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
7.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #24 within Shoes. It carries 380 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
95%
Out of stock, average day
2.2%
Average rank
#24in Shoes
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
380per listing
Listings tracked
98

04 · Newcomers

Amazon counts 0 of last year's 30 launches as successful.

30 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
30
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Cycling Shoes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

£0£612£1K£2K£2K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

44

Top-5 brand share

67%

Top 20: 99%

Top-5 click share

23%

Top 20: 49%

Open market

26%

  • KESCOO19%
  • Feyenold18%
  • ARTVEP14%
  • SHIMANO9%
  • Obnoxi7%
  • FOTGOAT7%

Demand

Cycling Shoes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Cycling Shoes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cycling shoes100K/yr
  • mtb shoes41K/yr
  • cycling shoes mens38K/yr
  • peloton shoes23K/yr
  • mens cycling shoes27K/yr
  • spd cycling shoes21K/yr
  • mountain bike shoes21K/yr
  • road cycling shoes mens11K/yr
  • spd shoes11K/yr
  • bike shoes9K/yr

Reviews and returns

What reviews say buyers love and hate about Cycling Shoes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall30%−0.05

You wont get your foot in even if you size it correctly

They are a narrow fit

when I tried to put one it was to small so you probably would have to order a size larger I just returned them

Stiffness6%

stiff as a plank

They have a solid. and really stiff

Hard Feel5%+0.14

stiff as a plank

Strength4%

they become weaker overtime

Exercise/Sports Suitability2%+0.31

the first thing I noticed was that these are not for walking distances in

Love

Quality-Overall24%−0.57

Good quality

Good quality, easy to get on and off

They seem well made

Size-Overall19%−0.05

The fit is snug

Good fit

they were really quite snug

Comfort-Overall17%+2.24

Comfy and beautiful

wear comfortably

Quality comfy shoe

Value For Money7%

good value, good looking cycling shoes

Value for money

Great price great product

Exercise/Sports Suitability6%+0.31

Transforms home gym workouts completely

superb for cycling

Heres my review of these excellent Kescoo Cycling shoes

Return

7.9% Return rate 87% Fixable by listing

Size-Overall62%█▆▅▅▆▆

You wont get your foot in even if you size it correctly

They are a narrow fit

when I tried to put one it was to small so you probably would have to order a size larger I just returned them

Feet Fit18%▅▆▆█▅▇

found them to be very tight on his wider foot

Quality-Overall4%▁██▁▁▆
Advertised Vs Actual Product3%▁▅▇▁█▅
Width3%▁█▆▁▇▁

FAQ

Common Cycling Shoes questions

Answered from the same tracked data.