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Cycling Jacket

Maybe

The top 5 products take only 15% of clicks. But buyers convert on only 0.3% of searches, so Cycling Jacket is a Maybe.

Flapen Score
50
50 / 100
Top 41% of 2,461 Fashion niches · +2 vs the category median of 48
Market size
£17K/yr200K searches / yr
90-day growth
-23.2%search demand this quarter
Competition
15%top-5 click share · 31 brands · 46 sellers

Flapen Score

Cycling Jacket against its category

The dotted line is the Fashion average. Past it, Cycling Jacket is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cycling Jacket market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cycling Jacket 200K times last year and spent an estimated £17K. The top 5 brands take 46% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

0.3% of searches ended in a purchase last week.

Shoppers searched for this 200K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -23.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £17K a year.

Searches, last 12 months
200K
Growth, 90 days vs prior 90
-23.2%
Conversion, latest week
0.3%
Market size, estimated
£17Ka year
Peak month
November3.3× the quietest month
Top search term
cycling jacket mens15K searches a year

02 · Price

A sale here is worth £30.97.

Listings sell for £30.97 on average, from £5.65 to £107.28. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £30.97 that is £0 to £3K a year per listing.

Average price
£30.97inside the $15 to $100 sweet spot
Price range
£5.65–£107.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
3.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #25 within Sport Specific Clothing. It carries 762 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
90%
Out of stock, average day
2.5%
Average rank
#25in Sport Specific Clothing
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
762per listing
Listings tracked
133

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Cycling Jacket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 15% of clicks. An open shelf where new products get seen.

£0£335£670£1K£1K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 rising

Sellers

46

Top-5 brand share

46%

Top 20: 93%

Top-5 click share

15%

Top 20: 41%

Open market

48%

  • FDX14%
  • Endura12%
  • baleaf8%
  • Altura7%
  • Ettore6%
  • 33,000ft6%

Demand

Cycling Jacket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Cycling Jacket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cycling jacket mens15K/yr
  • cycling jacket35K/yr
  • waterproof cycling jacket28K/yr
  • mens cycling jacket12K/yr
  • cycling waterproof jacket12K/yr
  • bike jacket6K/yr
  • cycling jacket mens waterproof20K/yr
  • hi vis cycling jacket9K/yr
  • mens cycling jackets8K/yr
  • cycling rain jackets for men5K/yr

Reviews and returns

What reviews say buyers love and hate about Cycling Jacket

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%+0.14

size guide led me to order a jacket that was too small

It was too big

it is tight

Pockets/Compartments10%−0.12

after low to medium usage I learnt a the hard way that the lining in the pockets stated to degrade

The pocket is a bit small for a large phone

Pocket ripped

Quality-Overall8%+0.66

Cheap, poor quality avoid

Poor quality

Rubbish

Water Resistance7%+0.41

Not waterproof

Not very waterproof

It's not 100% waterproof in very heavy rain - again you would have to pay a lot more for that

Breathability7%−0.08

Not breathable

Not particularly breathable which is to be expected given the price

its not breathable at all

Love

Quality-Overall22%+0.66

Very good quality product i was pleasantly surprised just how good it is fit is true to size definitely a 5*+ product

Amazing quality

good quality jacket at a very reasonable price jacket

Size-Overall15%+0.14

Good fit

Size L fits well as the mainstream sizes

Fits nicely and has good sized pockets

Water Resistance11%+0.41

Waterproof and breathable

the thing is just superbly waterproof - even when I got caught in a heavy shower

100% waterproof

Comfort-Overall6%+0.77

Very comfy

comfortable to wear

The jacket is comfy

Value For Money6%+0.49

Very good value for money

Good value for money

Good value

Return

3.9% Return rate 83% Fixable by listing

Size-Overall68%████▇▆

size guide led me to order a jacket that was too small

It was too big

it is tight

Material Quality3%█▄▃▂▆▄
Zipper Quality3%▂▃▆▅█▇

Zip broke

It zips up on the wrong side

Zip broke after 4 months

Water Resistance3%▃▇▁▇▅█

Not waterproof

Not very waterproof

It's not 100% waterproof in very heavy rain - again you would have to pay a lot more for that

Color3%▁▇▅▃▅█

FAQ

Common Cycling Jacket questions

Answered from the same tracked data.