cycling jacket
Worth a lookShows a fragmented shelf (top 5 take 15% of clicks), but weak search conversion (0.3%) keeps it on the watch list.
Competition
Incredible15%top-5 click share — an open shelf
Avg price
Incredible£30.97avg listing price — sweet spot $15–$100
Brand share
Great46%top-5 brand share — no brand owns this niche
Price range
Great£5.65–£107.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good762.03avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.9%return rate — above 5% kills the launch gate
Growth
Bad-23.2%90-day search growth — must beat 0% to launch
Market size
Bad£17K£17K/yr · 200K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, cycling jacket is a £17K/yr Amazon United Kingdom market (200K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
cycling jacket market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- £23K–£31K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #25
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 85%
- Out of stock
- 2.5%
- Avg brand age
- 56 months
- Avg seller age
- 178 days
Competition & brand share
Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.Brands
31 rising
Sellers
46
Top-5 brand share
46%
Top 20: 93%
Top-5 click share
15%
Top 20: 41%
Open market
48%
- FDX14%
- Endura12%
- baleaf8%
- Altura7%
- Ettore6%
- 33,000ft6%
Demand & seasonality
Weekly Amazon search volume, last 88 weeks — -23.2% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.3×
Top cycling jacket search terms
- cycling jacket mens15K/yr
- cycling jacket35K/yr
- waterproof cycling jacket28K/yr
- mens cycling jacket12K/yr
- cycling waterproof jacket12K/yr
- bike jacket6K/yr
- cycling jacket mens waterproof20K/yr
- hi vis cycling jacket9K/yr
- mens cycling jackets8K/yr
- cycling rain jackets for men5K/yr
Top cycling jacket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
baleaf Waterproof Jacket Mens Cycling Jackets Reflective Running Outdoor Rain Coats Lightweight for Men Walking Hiking Packable Fluorescent Yellow L
baleaf£35.184.3★2,093 rev
Ettore Mens Cycling Jacket Waterproof Breathable High Visibility Reflective Silver - Night Glow - L
Ettore£48.814.3★914 rev
Endura Xtract Cycling Jacket II | Waterproof | Breathable | Packable Jackets Bright Yellow M
Endura£12.923.9★16 rev
Optimum Mens Rain Jacket Nitebrite Hi Vis For Running Cycling Hiking Mountain Climbing Waterproof - Green Medium Size
Optimum£21.154.2★1,285 rev
Trespass Mens Ultra Reflective Active Jacket Zig Silver Reflective Size - M
Trespass£26.684.2★519 rev
Newest
by launch date
33 000ft Mens Cycling Jacket Waterproof Breathable Coats Reflective Running Vest with Removable Sleeves Lightweight for Packable Midnight Blue XL
33,000ft£40.9942 rev
33 000ft Mens Cycling Jacket Waterproof Breathable Coats Reflective Running Vest with Removable Sleeves Lightweight for Packable Midnight Blue L
33,000ft£40.8542 rev
DANISH ENDURANCE Mens Cycling Jersey Long Sleeve Cold Weather Mountain Bike Jersey for Long Distance Cycling Olive XXL
DANISH ENDURANCE£26.18261 rev
BERGRISAR Winter Thermal Cycling Jacket Mens Bike Bicycle Jacket Waterproof Windproof Fleece Windbreaker with 6 Pockets Green L
BERGRISAR£30.26438 rev
CYCLING JACKET Hi Viz WATERPROOF WINDPROOF BREATHABLE HIGHLY VISIBLE CYCLING RIDING WALKING RUNNING SKATING HIGHLY VISIBLE (LARGE 23 inch pit to pit YELLOW hi viz)
TTG£14.90609 rev
Trending
90-day click momentumDANISH ENDURANCE Mens Cycling Jersey Long Sleeve Cold Weather Mountain Bike Jersey for Long Distance Cycling Olive XXL
DANISH ENDURANCE£26.184.2★
Endura Xtract Cycling Jacket II | Waterproof | Breathable | Packable Jackets Bright Yellow M
Endura£12.923.9★
Optimum Mens Rain Jacket Nitebrite Hi Vis For Running Cycling Hiking Mountain Climbing Waterproof - Green Medium Size
Optimum£21.154.2★
Fdx Mens Cycling Jacket - Waterproof Lightweight Breathable MTB Cycle Rain Tops - High Visibility Full Sleeves Taped Seams Reflective Jersey - Windproof Coat for Running Bike Racing(Yellow X-Large)
FDX£24.824.2★
FDX Cycling Jacket Mens - Waterproof Lightweight Breathable Cycle Rain Jersey - High Visibility Full Sleeves Reflective Tops - Windproof Coat for Running Riding Mountain Bike Racing - Yellow - S
FDX£26.674.1★
What buyers say about cycling jacket
What buyers praise and complain about, mined from review topics.What buyers love
“Very good quality product i was pleasantly surprised just how good it is fit is true to size definitely a 5*+ product”
“Good fit”
“Waterproof and breathable”
“Very comfy”
“Very good value for money”
“was as advertised”
“Hreat lightweight jacket”
“easy to pack away into a small pouch or bag”
“windproof”
“bright for safety”
What buyers complain about
“size guide led me to order a jacket that was too small”
“after low to medium usage I learnt a the hard way that the lining in the pockets stated to degrade”
“Cheap, poor quality avoid”
“Not waterproof”
“Not breathable”
“Zip broke”
“Low quality stitching or material”
“It seems a bit flimsy like the previous one”
“Material is very thin”
“The arm length is very short however is the only negative I have”
Top return reasons
Common questions
- Is cycling jacket profitable to sell on Amazon United Kingdom?
- The niche generates £17K/yr across 133 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -23.2%. Flapen's verdict: Worth a look (50/100).
- How competitive is the cycling jacket niche?
- 31 brands and 46 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 46% of demand.
- What do buyers complain about in cycling jacket?
- Top complaints mined from reviews: Size-Overall, Pockets/Compartments, Quality-Overall. The return rate is 3.9%.
- When does demand for cycling jacket peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 3.3× the quietest.
- What does it cost to enter the cycling jacket niche?
- Listings span £5.65–£107.28; the average listing price is £30.97 (sweet spot $15–$100). The average incumbent carries 762 reviews — the moat a new listing must climb.