Skip to content

Cycling Jacket

Cycling Jacket shows a fragmented shelf (top 5 take 15% of clicks), but weak search conversion (0.3%) keeps it on the watch list.

Flapen Score

50
Worth a look
Market size 4Growth 13Conversion 3Competition 96Returns 39Price range 82Avg price 95Brand share 89Review moat 68Quality gap 77
This niche Category average

Is Cycling Jacket profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Cycling Jacket is a £17K/yr Amazon United Kingdom market (200K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Worth a look — 50/100.

Cycling Jacket: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -23.2% over the last 90 days and 0.3% of searches end in a purchase.

£17K

revenue / yr

Units sold / yr1K
Search volume / yr-23.2%200K
Conversion rate0.3%
Avg price£30.97

Who owns the niche?

The top 5 brands hold 46% of demand, so 54% of the market is open.

54%

open market share

Brands · sellers31 · 46
Top-5 product click share15%
Open market54%
Avg brand age56 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 133 products

Sponsored placement85%
New entrants (1y)5· 0 succeeded
Avg rating4.3★
Avg reviews762

Top Cycling Jacket products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.

£0£335£670£1K£1K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 rising

Sellers

46

Top-5 brand share

46%

Top 20: 93%

Top-5 click share

15%

Top 20: 41%

Open market

48%

  • FDX14%
  • Endura12%
  • baleaf8%
  • Altura7%
  • Ettore6%
  • 33,000ft6%

Cycling Jacket demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume200KCVR0.3%Products133Brands31Top 5 Brands46%OOS Rate2.5%Rating4.3★Reviews762Avg BSR#25
8K6KSpike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.3×

Top Cycling Jacket search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • cycling jacket mens15K/yr
  • cycling jacket35K/yr
  • waterproof cycling jacket28K/yr
  • mens cycling jacket12K/yr
  • cycling waterproof jacket12K/yr
  • bike jacket6K/yr
  • cycling jacket mens waterproof20K/yr
  • hi vis cycling jacket9K/yr
  • mens cycling jackets8K/yr
  • cycling rain jackets for men5K/yr

What reviews say buyers love and hate about Cycling Jacket

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews
Quality-Overall22%

Very good quality product i was pleasantly surprised just how good it is fit is true to size definitely a 5*+ product

Size-Overall15%

Good fit

Water Resistance11%

Waterproof and breathable

Comfort-Overall6%

Very comfy

Value For Money6%

Very good value for money

What buyers complain about

67% of reviews
Size-Overall18%

size guide led me to order a jacket that was too small

Pockets/Compartments10%

after low to medium usage I learnt a the hard way that the lining in the pockets stated to degrade

Quality-Overall8%

Cheap, poor quality avoid

Water Resistance7%

Not waterproof

Breathability7%

Not breathable

Cycling Jacket return rate & reasons

Why buyers send it back, as a share of all return requests.

3.9%

Return rate

83%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
68%
2Material Quality
3%
3Zipper Quality
3%
4Water Resistance
3%
5Color
3%

Common Cycling Jacket questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cycling Jacket 50/100 on Amazon United Kingdom — Worth a look. The niche generates £17K/yr across 133 tracked products. 0 of 5 products launched in the last 360 days are still selling. Search demand moved -23.2% over the last 90 days.
Search demand for Cycling Jacket on Amazon United Kingdom peaks in Sep–Oct–Nov–Dec, where the busiest month runs 3.3× the quietest.