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Cycling Gifts for Men

Fail

Shoppers spend only $28K a year here, so Cycling Gifts for Men is a Fail.

Flapen Score
39
39 / 100
Ranks 1,992 of 2,461 Fashion niches · −9 vs the category median of 48
Market size
£28K/yr66K searches / yr
90-day growth
+34.5%search demand this quarter
Competition
71%top-5 click share · 13 brands · 20 sellers

Flapen Score

Cycling Gifts for Men against its category

The dotted line is the Fashion average. Past it, Cycling Gifts for Men is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cycling Gifts for Men market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cycling Gifts for Men 66K times last year and spent an estimated £28K. The top 5 brands take 82% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +34.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
+34.5%
Conversion, latest week
4.0%
Market size, estimated
£28Ka year
Peak month
December18.3× the quietest month
Top search term
cycling gifts31K searches a year

02 · Price

A sale here is worth £10.57.

Listings sell for £10.57 on average, from £3.29 to £16.45. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £10.57 that is £0 to £1K a year per listing.

Average price
£10.57under the $15 to $100 sweet spot
Price range
£3.29–£16.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #312 within Socks & Hosiery. It carries 4,225 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
7.0%
Average rank
#312in Socks & Hosiery
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,225per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Cycling Gifts for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£4K£9K£13K£17K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

13 falling

Sellers

20

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

18%

  • SC Products41%
  • Jeasona16%
  • Dead Set Studio10%
  • United Oddsocks8%
  • ZEITBIKE3%
  • ROCKBROS3%

Demand

Cycling Gifts for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 18.3×

Search terms

Top Cycling Gifts for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cycling gifts31K/yr
  • gifts for cyclists men15K/yr
  • mountain bike gifts11K/yr
  • gifts for cyclists9K/yr

Reviews and returns

What reviews say buyers love and hate about Cycling Gifts for Men

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall35%−0.22

fit could be better

its a bit too big for me

Too baggy, terrible fit

Comfort-Overall12%−0.04

still uncomfortable

is difficult to make it comfortable

Water Resistance9%−0.03

Didn't come with the waterproof rain cover

It isn't waterproof

Cushion5%−0.11

Probably there was no amount of padding would make up for 14 years not on a bike

Not as padded as some

Instructions/User Manual/Troubleshooting4%−0.03

Instructions not very clear

Love

Quality-Overall20%+1.09

Good quality pad, feeling comfortable and, support my body well

Good quality

In terms of quality it is sturdy in the sense that it won't rip easily

Warmth14%+0.98

Keep warm

the mask keeps my entire face warm

Very warm

Comfort-Overall9%−0.04

Comfy and warm

The design makes it really comfortable to wear for long periods

kept my ride comfortable

Size-Overall5%−0.22

It fits perfectly

Fits like a glove mmmm

The fit is snug

Weather Proof4%+0.41

Great for cycling in winter

Just right for cycling in the cold weather

Wind proof nice snug fit

Return

1.1% Return rate 57% Fixable by listing

Size-Overall47%██▆▅▇▅

fit could be better

its a bit too big for me

Too baggy, terrible fit

Compatibility-Overall7%▃▃▄▄█▁
Breathability6%▁▂█▂▁▃
Zipper Quality5%▂▁▄▆█▅
Value For Money4%▅▅▁█▁▁

FAQ

Common Cycling Gifts for Men questions

Answered from the same tracked data.