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Cunt

Maybe

Returns run at only 0.5% of orders. But prices span $2.72–$15.24, mostly outside the sweet spot, so Cunt is a Maybe.

Flapen Score
52
52 / 100
Top 34% of 2,461 Fashion niches · +4 vs the category median of 48
Market size
£49K/yr112K searches / yr
90-day growth
-0.7%search demand this quarter
Competition
28%top-5 click share · 38 brands · 63 sellers

Flapen Score

Cunt against its category

The dotted line is the Fashion average. Past it, Cunt is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cunt market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cunt 112K times last year and spent an estimated £49K. The top 5 brands take 46% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

6.2% of searches ended in a purchase last week.

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months
112K
Growth, 90 days vs prior 90
-0.7%
Conversion, latest week
6.2%
Market size, estimated
£49Ka year
Peak month
December7.1× the quietest month
Top search term
cuntgifts for her37K searches a year

02 · Price

A sale here is worth £6.95.

Listings sell for £6.95 on average, from £2.72 to £15.24. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £6.95 that is £0 to £695 a year per listing.

Average price
£6.95under the $15 to $100 sweet spot
Price range
£2.72–£15.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£695
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

34% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #1,313 within Novelty & Special Use Clothing. It carries 546 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
34%
Prime listings
95%
Out of stock, average day
7.2%
Average rank
#1,313in Novelty & Special Use Clothing
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
546per listing
Listings tracked
58

04 · Newcomers

Amazon counts 0 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Cunt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

£0£973£2K£3K£4K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

38 falling

Sellers

63

Top-5 brand share

46%

Top 20: 86%

Top-5 click share

28%

Top 20: 70%

Open market

50%

  • Jeasona18%
  • VIROSA9%
  • Rude Slogans Co8%
  • Central 237%
  • Urban Eccentric4%
  • Gadgetking4%

Demand

Cunt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.1×

Search terms

Top Cunt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cuntgifts for her37K/yr
  • cunt gifts27K/yr
  • cuntgifts29K/yr
  • cuntgifts for him20K/yr

Reviews and returns

What reviews say buyers love and hate about Cunt

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall28%−0.06

Sent back x its not very good

Not great quality

Poor quality and bad customer service

Advertised Vs Actual Product11%−0.05

Very misleading

Just the wrapper 😕 Not what I thought

Durability8%−0.03

Fell to bits on first day

pen fell apart in few days

Size-Overall8%+0.15

Bigger than expected

Comes up quite small

Comes up small

Value For Money6%+0.53

Look more expensive than they were

well received - a little pricey

Love

Gifting Purpose41%+3.33

As described, lovely gift

Great gift

Fun gifts

Quality-Overall23%−0.06

Decent quality

Lovely card good quality

Good quality mugs

Value For Money8%+0.53

Good value secret santa gifts

Good price

Excellent value

Fun/Entertainment Experience5%−0.03

Brilliant little fun gift

fun 🤩 Great fun mug for open minded people

Subtle and hilarious

Size-Overall4%+0.15

Fits beautifully

Just the right size of mug for my tea

Got it for my friend at Christmas she loved it good size glass

Return

0.5% Return rate 21% Fixable by listing

Handle Quality20%▄▄▇▅▁█
Gifting Purpose17%▅▅█▄▅▅
Size-Overall9%▅▁█▄▁▁

Bigger than expected

Comes up quite small

Comes up small

Advertised Vs Actual Product9%██▁▆▁▁

Very misleading

Just the wrapper 😕 Not what I thought

Quality-Overall6%▁▁▁▆█▁

Sent back x its not very good

Not great quality

Poor quality and bad customer service

FAQ

Common Cunt questions

Answered from the same tracked data.