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Cummerbund for Men

Fail

The top 5 brands take 98% of clicks, so Cummerbund for Men is a Fail.

Flapen Score
30
30 / 100
Ranks 2,344 of 2,461 Fashion niches · −18 vs the category median of 48
Market size
£39K/yr55K searches / yr
90-day growth
-6.1%search demand this quarter
Competition
84%top-5 click share · 6 brands · 8 sellers

Flapen Score

Cummerbund for Men against its category

The dotted line is the Fashion average. Past it, Cummerbund for Men is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cummerbund for Men market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cummerbund for Men 55K times last year and spent an estimated £39K. The top 5 brands take 98% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 30 out of 100, a Fail.

01 · Demand

6.3% of searches ended in a purchase last week.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
-6.1%
Conversion, latest week
6.3%
Market size, estimated
£39Ka year
Peak month
November2.6× the quietest month
Top search term
cummerbund12K searches a year

02 · Price

A sale here is worth £11.25.

Listings sell for £11.25 on average, from £4.45 to £15.83. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £11.25 that is £3K to £6K a year per listing.

Average price
£11.25under the $15 to $100 sweet spot
Price range
£4.45–£15.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
3.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #217 within Accessories. It carries 576 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
9.0%
Average rank
#217in Accessories
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
576per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Cummerbund for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

£0£4K£8K£12K£16K1001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

8

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Barry.Wang43%
  • Simpowe39%
  • Alizeal12%
  • WINOMO2%
  • Clermont Direct2%
  • Mebamce2%
  • Open — no brand owns it (0%)

Demand

Cummerbund for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Cummerbund for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cummerbund12K/yr
  • cumberband for men16K/yr
  • cummerbund for men16K/yr
  • bow tie and cummerbund set8K/yr
  • mens cummerbunds3K/yr

Reviews and returns

What reviews say buyers love and hate about Cummerbund for Men

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money100%−0.39

Looks really expensive

Compete waste of money

Love

Quality-Overall36%+2.13

Good quality

quality OK as well

Good quality and perfect fit

Value For Money27%−0.39

Easily worth the money

Great value

Good value

Size-Overall15%+1.20

perfect fit

Fitted well

Arrived on time and fits perfectly

Comfort-Overall7%+0.87

Comfortable

Comfortable to wear

Advertised Vs Actual Product5%

Right, this is pretty well exactly as its described

Just what was required

Return

3.2% Return rate 59% Fixable by listing

Size-Overall33%▃▅▂█▃▅
Color12%▃▅█▁▁▄
Quality-Overall12%▁▁▆▁▅█
Material Quality12%▁▁▁▁█▅
Brightness/Shine/Glow7%█▁▁▁▁▁

FAQ

Common Cummerbund for Men questions

Answered from the same tracked data.