Cum Lube
FailThe top 5 brands take 100% of clicks, so Cum Lube is a Fail.
- Flapen Score
- 45 / 100Ranks 1,513 of 2,461 Fashion niches · −3 vs the category median of 4845
- Market size
- £416K/yr325K searches / yr
- 90-day growth
- -15.0%search demand this quarter
- Competition
- 83%top-5 click share · 3 brands · 13 sellers
Flapen Score
Cum Lube against its category
The dotted line is the Fashion average. Past it, Cum Lube is stronger. Inside it, weaker.
Market
The Cum Lube market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cum Lube 325K times last year and spent an estimated £416K. All 3 brands take every click. Demand peaks in Mar. Flapen scores it 45 out of 100, a Fail.
01 · Demand
9.8% of searches ended in a purchase last week.
Shoppers searched for this 325K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £416K a year.
- Searches, last 12 months
- 325K
- Growth, 90 days vs prior 90
- -15.0%
- Conversion, latest week
- 9.8%
- Market size, estimated
- £416Ka year
- Peak month
- March1.6× the quietest month
- Top search term
- love honey182K searches a year
02 · Price
A sale here is worth £13.01.
Listings sell for £13.01 on average, from £6.58 to £25.78. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At £13.01 that is £33K to £39K a year per listing.
- Average price
- £13.01under the $15 to $100 sweet spot
- Price range
- £6.58–£25.78
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £33K–£39K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1 within Nightwear, Lingerie & Underwear. It carries 2,325 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #1in Nightwear, Lingerie & Underwear
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,325per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 88 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 88 months
Products
Top Cum Lube products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Liquid Silk Personal Lubricant 250ml
- Price
- £8.57
- Rating
- 4.7/5
- Reviews
- 10,441
- Age
- 17y ago

JDiction Fishnet Lingerie for Women Fishnet Bodysuit Lace Bodysuits Sexy Babydoll Nightwear (4 Pack)
- Price
- £10.90
- Rating
- 4.2/5
- Reviews
- 1,685
- Age
- 3y ago

Lovehoney Lingerie for Women Black Seduce Me Lace Push Up Basque Set - Padded Cups & G String - Medium: 10-12
- Price
- £25.78
- Rating
- 4.4/5
- Reviews
- 342
- Age
- 6y ago

Lovehoney Lingerie for Women Black Seduce Me Lace Push Up Basque Set - Padded Cups & G String - Large: 14-16
- Price
- £24.08
- Rating
- 4.4/5
- Reviews
- 342
- Age
- 6y ago

Liquid Silk Personal Lubricant 250 ml - Pack of 2
- Price
- £15.99
- Rating
- 4.8/5
- Reviews
- 2,283
- Age
- 13y ago
Trending
90-day click momentum
Lovehoney Lingerie for Women Black Seduce Me Lace Push Up Basque Set - Padded Cups & G String - Medium: 10-12
- Price
- £25.78
- Rating
- 4.4/5
- Reviews
- 342
- Age
- 6y ago

JDiction Fishnet Lingerie for Women Fishnet Bodysuit Lace Bodysuits Sexy Babydoll Nightwear (4 Pack)
- Price
- £10.90
- Rating
- 4.2/5
- Reviews
- 1,685
- Age
- 3y ago

Lovehoney Enjoy Gentle Water Based Gel - 250ml
- Price
- £9.02
- Rating
- 4.6/5
- Reviews
- 1,214
- Age
- 5y ago

Lovehoney Lingerie for Women Black Seduce Me Lace Push Up Basque Set - Padded Cups & G String - Large: 14-16
- Price
- £24.08
- Rating
- 4.4/5
- Reviews
- 342
- Age
- 6y ago

Lovehoney Quiver Tingling Water Based Lubricant for Men & Women 100ml
- Price
- £7.47
- Rating
- 3.7/5
- Reviews
- 119
- Age
- 5y ago
Newest
by launch date
JDiction Fishnet Lingerie for Women Fishnet Bodysuit Lace Bodysuits Sexy Babydoll Nightwear (4 Pack)
- Price
- £10.90
- Rating
- 4.2/5
- Reviews
- 1,685
- Age
- 3y ago

Lovehoney Raspberry Flavoured Water-Based Lubricant for Men & Women 100ml
- Price
- £6.58
- Rating
- 4.3/5
- Reviews
- 27
- Age
- 5y ago

Lovehoney Quiver Tingling Water Based Lubricant for Men & Women 100ml
- Price
- £7.47
- Rating
- 3.7/5
- Reviews
- 119
- Age
- 5y ago

Lovehoney Enjoy Gentle Water Based Gel - 250ml
- Price
- £9.02
- Rating
- 4.6/5
- Reviews
- 1,214
- Age
- 5y ago

Lovehoney Strawberry Flavoured Water-Based Lubricant 100ml
- Price
- £6.62
- Rating
- 4.4/5
- Reviews
- 192
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
13
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
0%
- Liquid Silk45%
- Lovehoney35%
- JDiction20%
Demand
Cum Lube search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar · busiest ÷ quietest = 1.6×
Search terms
Top Cum Lube search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- love honey182K/yr
- liquid silk77K/yr
- liquid silk lubricating gel tube22K/yr
- love honey lube7K/yr
- silk lube7K/yr
- lovehoney lube7K/yr
- liquid silk lube6K/yr
- lovehoney lube water based unflavoured4K/yr
- liquid silk 250mm4K/yr
- love honey store5K/yr
Reviews and returns
What reviews say buyers love and hate about Cum Lube
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Allergy
her skin became very itchy
can be an irritant to sensitive skin
drys out guickly
Contains silicone, dries out quickly
Absurd age-check requirement
Jesus its only a bloody lubricant less then a tenner not gold bars
Does the job makes things very slippery
Love
Very nice lube
Its very Luby
As described a great product silky smooth Lube
Good price
so worth the extra money compared to others
Well worth the money
Really feels good
Silky Smooth
silky smooth
This product delivers excellent performance
Excellent product
Good quality and as Described
It works does exactly as described
Just what i ordered
Exactly what you see is what you get
Return
0.3% Return rate 45% Fixable by listing
poor performance
This is not a good product
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cum Lube questions
Answered from the same tracked data.









