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Cum Lube

Fail

The top 5 brands take 100% of clicks, so Cum Lube is a Fail.

Flapen Score
45
45 / 100
Ranks 1,513 of 2,461 Fashion niches · −3 vs the category median of 48
Market size
£416K/yr325K searches / yr
90-day growth
-15.0%search demand this quarter
Competition
83%top-5 click share · 3 brands · 13 sellers

Flapen Score

Cum Lube against its category

The dotted line is the Fashion average. Past it, Cum Lube is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cum Lube market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cum Lube 325K times last year and spent an estimated £416K. All 3 brands take every click. Demand peaks in Mar. Flapen scores it 45 out of 100, a Fail.

01 · Demand

9.8% of searches ended in a purchase last week.

Shoppers searched for this 325K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £416K a year.

Searches, last 12 months
325K
Growth, 90 days vs prior 90
-15.0%
Conversion, latest week
9.8%
Market size, estimated
£416Ka year
Peak month
March1.6× the quietest month
Top search term
love honey182K searches a year

02 · Price

A sale here is worth £13.01.

Listings sell for £13.01 on average, from £6.58 to £25.78. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At £13.01 that is £33K to £39K a year per listing.

Average price
£13.01under the $15 to $100 sweet spot
Price range
£6.58–£25.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
2,500–3,000
Revenue per listing a year
£33K–£39K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1 within Nightwear, Lingerie & Underwear. It carries 2,325 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1in Nightwear, Lingerie & Underwear
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,325per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 88 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
88 months

Products

Top Cum Lube products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

£0£42K£83K£125K£166K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

13

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Liquid Silk45%
  • Lovehoney35%
  • JDiction20%

Demand

Cum Lube search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 1.6×

Search terms

Top Cum Lube search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • love honey182K/yr
  • liquid silk77K/yr
  • liquid silk lubricating gel tube22K/yr
  • love honey lube7K/yr
  • silk lube7K/yr
  • lovehoney lube7K/yr
  • liquid silk lube6K/yr
  • lovehoney lube water based unflavoured4K/yr
  • liquid silk 250mm4K/yr
  • love honey store5K/yr

Reviews and returns

What reviews say buyers love and hate about Cum Lube

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Allergies17%−0.05

Allergy

her skin became very itchy

can be an irritant to sensitive skin

Moist/Dry11%−0.05

drys out guickly

Contains silicone, dries out quickly

Age Suitability9%−0.04

Absurd age-check requirement

Lubrication9%+0.50

Jesus its only a bloody lubricant less then a tenner not gold bars

Grip5%+0.17

Does the job makes things very slippery

Love

Lubrication16%+0.50

Very nice lube

Its very Luby

As described a great product silky smooth Lube

Value For Money14%+1.08

Good price

so worth the extra money compared to others

Well worth the money

Soft Feel13%

Really feels good

Silky Smooth

silky smooth

Quality-Overall8%

This product delivers excellent performance

Excellent product

Good quality and as Described

Advertised Vs Actual Product7%−0.02

It works does exactly as described

Just what i ordered

Exactly what you see is what you get

Return

0.3% Return rate 45% Fixable by listing

Advertised Vs Actual Product21%▃▂▁▃▂█
Quality-Overall16%▃▃▃█▇▁

poor performance

This is not a good product

Size-Overall14%█▅█▁▁▆
Dispensing Mechanism5%▁▁▄█▅▁
Ingredients-Overall5%▁█▁▁▁▁

FAQ

Common Cum Lube questions

Answered from the same tracked data.