cum lube
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Avg price
Good£13.01avg listing price — sweet spot $15–$100
Market size
Good£416K£416K/yr · 325K searches
Price range
Good£6.58–£25.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,324.67avg incumbent reviews — the moat a new listing must climb
Growth
Bad-15.0%90-day search growth — must beat 0% to launch
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, cum lube is a £416K/yr Amazon United Kingdom market (325K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar. Verdict: Skip it — 45/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
cum lube market data
- Units sold / yr
- 30K–40K
- avg 2,500–3,000/product
- Revenue / yr
- £390K–£520K
- units × avg price
- Conversion rate
- 9.8%
- Avg BSR
- #1
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 0.0%
- Avg brand age
- 88 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
13
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
0%
- Liquid Silk45%
- Lovehoney35%
- JDiction20%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.0% search growth over the last 90 days.Peak months: Mar · busiest ÷ quietest = 1.6×
Top cum lube search terms
- love honey182K/yr
- liquid silk77K/yr
- liquid silk lubricating gel tube22K/yr
- love honey lube7K/yr
- silk lube7K/yr
- lovehoney lube7K/yr
- liquid silk lube6K/yr
- lovehoney lube water based unflavoured4K/yr
- liquid silk 250mm4K/yr
- love honey store5K/yr
Top cum lube products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Liquid Silk Personal Lubricant 250ml
Liquid Silk£8.574.7★10,441 rev
JDiction Fishnet Lingerie for Women Fishnet Bodysuit Lace Bodysuits Sexy Babydoll Nightwear (4 Pack)
JDiction£10.904.2★1,685 rev
Lovehoney Lingerie for Women Black Seduce Me Lace Push Up Basque Set - Padded Cups & G String - Medium: 10-12
Lovehoney£25.784.4★342 rev
Lovehoney Lingerie for Women Black Seduce Me Lace Push Up Basque Set - Padded Cups & G String - Large: 14-16
Lovehoney£24.084.4★342 rev
Liquid Silk Personal Lubricant 250 ml - Pack of 2
Liquid Silk£15.994.8★2,283 rev
Newest
by launch dateJDiction Fishnet Lingerie for Women Fishnet Bodysuit Lace Bodysuits Sexy Babydoll Nightwear (4 Pack)
JDiction£10.901,685 rev
Lovehoney Raspberry Flavoured Water-Based Lubricant for Men & Women 100ml
Lovehoney£6.5827 rev
Lovehoney Quiver Tingling Water Based Lubricant for Men & Women 100ml
Lovehoney£7.47119 rev
Lovehoney Enjoy Gentle Water Based Gel - 250ml
Lovehoney£9.021,214 rev
Lovehoney Strawberry Flavoured Water-Based Lubricant 100ml
Lovehoney£6.62192 rev
Trending
90-day click momentumLovehoney Lingerie for Women Black Seduce Me Lace Push Up Basque Set - Padded Cups & G String - Medium: 10-12
Lovehoney£25.784.4★
JDiction Fishnet Lingerie for Women Fishnet Bodysuit Lace Bodysuits Sexy Babydoll Nightwear (4 Pack)
JDiction£10.904.2★
Lovehoney Enjoy Gentle Water Based Gel - 250ml
Lovehoney£9.024.6★
Lovehoney Lingerie for Women Black Seduce Me Lace Push Up Basque Set - Padded Cups & G String - Large: 14-16
Lovehoney£24.084.4★
Lovehoney Quiver Tingling Water Based Lubricant for Men & Women 100ml
Lovehoney£7.473.7★
What buyers say about cum lube
What buyers praise and complain about, mined from review topics.What buyers love
“Very nice lube”
“Good price”
“Really feels good”
“This product delivers excellent performance”
“It works does exactly as described”
“I also found it brilliant on a number of occasions when discarding the dildo and enjoying the real thing, unsheathed”
“Nice strawberry scent”
“Ok. Tastes ok”
“Body suit”
“The pump makes things easier too”
What buyers complain about
“Allergy”
“drys out guickly”
“Absurd age-check requirement”
“Jesus its only a bloody lubricant less then a tenner not gold bars”
“Does the job makes things very slippery”
“The material is easily laddered or torn so be careful when putting on”
“poor performance”
“It's quite thick”
“Slight stickiness left afterwards”
“poor performance”
Top return reasons
Common questions
- Is cum lube profitable to sell on Amazon United Kingdom?
- The niche generates £416K/yr across 12 tracked products. 90-day search growth is -15.0%. Flapen's verdict: Skip it (45/100).
- How competitive is the cum lube niche?
- 3 brands and 13 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in cum lube?
- Top complaints mined from reviews: Allergies, Moist/Dry, Age Suitability. The return rate is 0.3%.
- When does demand for cum lube peak?
- Demand peaks in Mar; the busiest month runs 1.6× the quietest.
- What does it cost to enter the cum lube niche?
- Listings span £6.58–£25.78; the average listing price is £13.01 (sweet spot $15–$100). The average incumbent carries 2,325 reviews — the moat a new listing must climb.