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Crystal Palace Gifts

Maybe

Returns run at only 0.5% of orders. But shoppers spend only $86K a year here, so Crystal Palace Gifts is a Maybe.

Flapen Score
55
55 / 100
Top 24% of 2,461 Fashion niches · +7 vs the category median of 48
Market size
£86K/yr152K searches / yr
90-day growth
+67.0%search demand this quarter
Competition
59%top-5 click share · 11 brands · 37 sellers

Flapen Score

Crystal Palace Gifts against its category

The dotted line is the Fashion average. Past it, Crystal Palace Gifts is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Crystal Palace Gifts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Crystal Palace Gifts 152K times last year and spent an estimated £86K. The top 5 brands take 87% of clicks. Demand peaks in Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

3.4% of searches ended in a purchase last week.

Shoppers searched for this 152K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +67.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £86K a year.

Searches, last 12 months
152K
Growth, 90 days vs prior 90
+67.0%
Conversion, latest week
3.4%
Market size, estimated
£86Ka year
Peak month
December6.9× the quietest month
Top search term
crystal palace78K searches a year

02 · Price

A sale here is worth £16.59.

Listings sell for £16.59 on average, from £3.38 to £37.08. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £16.59 that is £0 to £2K a year per listing.

Average price
£16.59inside the $15 to $100 sweet spot
Price range
£3.38–£37.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #1,159 within Sport Specific Clothing. It carries 239 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
83%
Out of stock, average day
6.7%
Average rank
#1,159in Sport Specific Clothing
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
239per listing
Listings tracked
23

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top Crystal Palace Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£17K£26K£34K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

37

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

59%

Top 20: 96%

Open market

10%

  • FOCO38%
  • Score Draw27%
  • HWC Trading14%
  • Generic5%
  • Half Time Club4%
  • Crystal Palace3%
  • Open — no brand owns it (5 brands, 10%)

Demand

Crystal Palace Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.9×

Search terms

Top Crystal Palace Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • crystal palace78K/yr
  • crystal palace gifts67K/yr
  • crystal palace football4K/yr
  • crystal palace fa cup winners3K/yr

Reviews and returns

What reviews say buyers love and hate about Crystal Palace Gifts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall50%−0.21

Bad quality

Shocking quality

Better quality control by the manufacturer my be in order

Value For Money17%+0.62

though a little flimsy for the price

Strength17%−0.03

though a little flimsy for the price

Frame Quality17%−0.13

Unfortunately when the shrink wrap was removed the frame fell apart

Shame about the frame

Love

Advertised Vs Actual Product25%+2.25

As advertised

Everything as ordered

Quality-Overall25%−0.21

Good quality retro shirt

Quality

Size-Overall13%+1.01

he loved it perfect size with frame

Value For Money13%+0.62

Good value

Fun/Entertainment Experience13%+1.01

Very good fun item

Return

0.5% Return rate 15% Fixable by listing

Frame Quality38%▁█▁█▂▅

Unfortunately when the shrink wrap was removed the frame fell apart

Shame about the frame

Size-Overall15%▁▁█▁▆▁
Gifting Purpose12%█▁▁▁▃▁
Mechanism Issues8%█▁▁▁▁▁
Defective Material/Parts8%▁▁█▁▁▁

FAQ

Common Crystal Palace Gifts questions

Answered from the same tracked data.