crystal necklaces
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Good600.83avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.10avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+5.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad£22K£22K/yr · 185K searches
Competition
Bad95%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£10.12–£12.93cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, crystal necklaces is a £22K/yr Amazon United Kingdom market (185K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 27/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
crystal necklaces market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- £22K–£28K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #1,051
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 7.3%
- Avg brand age
- 38 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
8
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
95%
Top 20: 100%
Open market
0%
- XIANNVXI69%
- SIMPLÍ BASIC12%
- Jovivi10%
- JSDDE5%
- EBOOT5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.5% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.2×
Top crystal necklaces search terms
- crystal necklace55K/yr
- crystal necklaces for women26K/yr
- chakra necklace12K/yr
- crystal pendant16K/yr
- gemstone necklace13K/yr
- crystal jewellery15K/yr
- crystal necklaces7K/yr
- crystal pendants4K/yr
- stone necklace5K/yr
- stone necklaces for women5K/yr
Top crystal necklaces products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
XIANNVXI 11 Pcs Healing Crystal Necklaces for Women Crystal Jewellery
XIANNVXI£12.934.6★305 rev
Jovivi Chakra Healing Crystal Gemstone Beaded Necklace Womens ladies choker Necklace Spiritual Jewellery Boho Gifts for Women Ladies Girls Her Mum Birthday Summer Beach Holiday
Jovivi£10.444.6★18 rev
SIMPLÍ BASIC Natural Healing Gemstone 4mm Bead Necklace | Womens & Mens Beaded Fashion Jewellery | Inc Gift Box Jewellery Gifts for Women Mum Christmas Birthday (Amethyst)
SIMPLÍ BASIC£10.124.4★85 rev
JSDDE 7 Chakra Crystal Necklace for Women Girls Healing Crystals Gemstone Beads Necklaces Jewelry Birthday Christmas Gifts
JSDDE£10.865.0★10 rev
Hexagonal crystal pendant chain necklaces pointed quartz stone gemstone necklaces with storage bag 12 colours pack of 12
EBOOT£11.564.2★3,102 rev
Newest
by launch dateJovivi Chakra Healing Crystal Gemstone Beaded Necklace Womens ladies choker Necklace Spiritual Jewellery Boho Gifts for Women Ladies Girls Her Mum Birthday Summer Beach Holiday
Jovivi£10.4418 rev
JSDDE 7 Chakra Crystal Necklace for Women Girls Healing Crystals Gemstone Beads Necklaces Jewelry Birthday Christmas Gifts
JSDDE£10.8610 rev
SIMPLÍ BASIC Natural Healing Gemstone 4mm Bead Necklace | Womens & Mens Beaded Fashion Jewellery | Inc Gift Box Jewellery Gifts for Women Mum Christmas Birthday (Amethyst)
SIMPLÍ BASIC£10.1285 rev
SIMPLÍ BASIC Natural Healing Gemstone 4mm Bead Necklace | Womens & Mens Beaded Fashion Jewellery | Inc Gift Box (Moonstone) | Valentines Anniversary Gifts for Her Mothers Day
SIMPLÍ BASIC£10.6785 rev
XIANNVXI 11 Pcs Healing Crystal Necklaces for Women Crystal Jewellery
XIANNVXI£12.93305 rev
Trending
90-day click momentumSIMPLÍ BASIC Natural Healing Gemstone 4mm Bead Necklace | Womens & Mens Beaded Fashion Jewellery | Inc Gift Box Jewellery Gifts for Women Mum Christmas Birthday (Amethyst)
SIMPLÍ BASIC£10.124.4★
Jovivi Chakra Healing Crystal Gemstone Beaded Necklace Womens ladies choker Necklace Spiritual Jewellery Boho Gifts for Women Ladies Girls Her Mum Birthday Summer Beach Holiday
Jovivi£10.444.6★
XIANNVXI 11 Pcs Healing Crystal Necklaces for Women Crystal Jewellery
XIANNVXI£12.934.6★
SIMPLÍ BASIC Natural Healing Gemstone 4mm Bead Necklace | Womens & Mens Beaded Fashion Jewellery | Inc Gift Box (Moonstone) | Valentines Anniversary Gifts for Her Mothers Day
SIMPLÍ BASIC£10.674.4★
JSDDE 7 Chakra Crystal Necklace for Women Girls Healing Crystals Gemstone Beads Necklaces Jewelry Birthday Christmas Gifts
JSDDE£10.865.0★
What buyers say about crystal necklaces
What buyers praise and complain about, mined from review topics.What buyers love
“Bought as a gift, perfect size around the neck, looks elegant and pleased with the quality”
“crystal good size”
“Bought them for my daughter as birthday present 🎁 great value for money”
“perfect size around the neck”
“It looks good very colourful”
“Cool Gemstone necklace”
“These are lovely good assortment of chains”
“had no problem with necklaces not doing up or breaking”
“Birthday present”
“easy to see them all”
What buyers complain about
“Product broke within a week of wear”
“The beads are smaller than I expected”
Top return reasons
Common questions
- Is crystal necklaces profitable to sell on Amazon United Kingdom?
- The niche generates £22K/yr across 6 tracked products. 90-day search growth is +5.5%. Flapen's verdict: Skip it (27/100).
- How competitive is the crystal necklaces niche?
- 5 brands and 8 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in crystal necklaces?
- Top complaints mined from reviews: Durability, Size-Overall. The return rate is 0.9%.
- When does demand for crystal necklaces peak?
- Demand peaks in Dec; the busiest month runs 2.2× the quietest.
- What does it cost to enter the crystal necklaces niche?
- Listings span £10.12–£12.93; the average listing price is £11.10 (sweet spot $15–$100). The average incumbent carries 601 reviews — the moat a new listing must climb.