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Crystal Necklaces

Fail

The top 5 brands take 100% of clicks, so Crystal Necklaces is a Fail.

Flapen Score
27
27 / 100
Ranks 2,398 of 2,461 Fashion niches · −21 vs the category median of 48
Market size
£22K/yr185K searches / yr
90-day growth
+5.5%search demand this quarter
Competition
95%top-5 click share · 5 brands · 8 sellers

Flapen Score

Crystal Necklaces against its category

The dotted line is the Fashion average. Past it, Crystal Necklaces is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Crystal Necklaces market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Crystal Necklaces 185K times last year and spent an estimated £22K. All 5 brands take every click. Demand peaks in Dec. Flapen scores it 27 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 185K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.

Searches, last 12 months
185K
Growth, 90 days vs prior 90
+5.5%
Conversion, latest week
1.1%
Market size, estimated
£22Ka year
Peak month
December2.2× the quietest month
Top search term
crystal necklace55K searches a year

02 · Price

A sale here is worth £11.10.

Listings sell for £11.10 on average, from £10.12 to £12.93. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £11.10 that is £1K to £3K a year per listing.

Average price
£11.10under the $15 to $100 sweet spot
Price range
£10.12–£12.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #1,051 within Jewellery. It carries 601 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
7.3%
Average rank
#1,051in Jewellery
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
601per listing
Listings tracked
6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Crystal Necklaces products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.

£0£4K£9K£13K£18K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

0%

  • XIANNVXI69%
  • SIMPLÍ BASIC12%
  • Jovivi10%
  • JSDDE5%
  • EBOOT5%

Demand

Crystal Necklaces search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.2×

Search terms

Top Crystal Necklaces search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • crystal necklace55K/yr
  • crystal necklaces for women26K/yr
  • chakra necklace12K/yr
  • crystal pendant16K/yr
  • gemstone necklace13K/yr
  • crystal jewellery15K/yr
  • crystal necklaces7K/yr
  • crystal pendants4K/yr
  • stone necklace5K/yr
  • stone necklaces for women5K/yr

Reviews and returns

What reviews say buyers love and hate about Crystal Necklaces

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability50%−0.69

Product broke within a week of wear

This one has very poor durability

Weak durability, thread snapped in a week

Size-Overall25%+1.00

The beads are smaller than I expected

Love

Quality-Overall29%+1.74

Bought as a gift, perfect size around the neck, looks elegant and pleased with the quality

Great Quality necklaces

Seems good quality especially for price

Size-Overall13%+1.00

crystal good size

nice size pendant too

Value For Money10%+0.51

Bought them for my daughter as birthday present 🎁 great value for money

excellent value for the price

Neck Fit6%+0.29

perfect size around the neck

Color6%+0.29

It looks good very colourful

Return

0.9% Return rate 36% Fixable by listing

Metal Authenticity21%▁█▁▁▁▅
Color21%▁▁▁▁█▃
Fastener Quality21%▁▅▁▁▁█
Size-Overall14%▁▁▁█▁▁

The beads are smaller than I expected

Durability14%█▁▁▁▁▁

Product broke within a week of wear

This one has very poor durability

Weak durability, thread snapped in a week

FAQ

Common Crystal Necklaces questions

Answered from the same tracked data.