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Crown Cake Topper

Fail

Prices span $3.11–$12.27, mostly outside the sweet spot, so Crown Cake Topper is a Fail.

Flapen Score
46
46 / 100
Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 48
Market size
£24K/yr58K searches / yr
90-day growth
-20.2%search demand this quarter
Competition
41%top-5 click share · 34 brands · 38 sellers

Flapen Score

Crown Cake Topper against its category

The dotted line is the Fashion average. Past it, Crown Cake Topper is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Crown Cake Topper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Crown Cake Topper 58K times last year and spent an estimated £24K. The top 5 brands take 51% of clicks. Demand peaks in Feb. Flapen scores it 46 out of 100, a Fail.

01 · Demand

5.8% of searches ended in a purchase last week.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -20.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
-20.2%
Conversion, latest week
5.8%
Market size, estimated
£24Ka year
Peak month
February1.7× the quietest month
Top search term
crown cake topper30K searches a year

02 · Price

A sale here is worth £7.25.

Listings sell for £7.25 on average, from £3.11 to £12.27. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £7.25 that is £0 to £725 a year per listing.

Average price
£7.25under the $15 to $100 sweet spot
Price range
£3.11–£12.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£725
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.4% of listings are out of stock. The average listing ranks #851 within Jewellery. It carries 55 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
13.4%
Average rank
#851in Jewellery
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
55per listing
Listings tracked
44

04 · Newcomers

Amazon counts 0 of last year's 28 launches as successful.

28 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
28
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top Crown Cake Topper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£725£1K£2K£3K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

34 rising

Sellers

38

Top-5 brand share

51%

Top 20: 87%

Top-5 click share

41%

Top 20: 79%

Open market

46%

  • Aliangting18%
  • Gubilacrum12%
  • BLMHTWO9%
  • Grevosea6%
  • Ucatcher6%
  • QhgPnt4%

Demand

Crown Cake Topper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.7×

Search terms

Top Crown Cake Topper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • crown cake topper30K/yr
  • gold crown cake topper9K/yr
  • tiara cake topper6K/yr
  • mini crown4K/yr
  • crown cake decorations2K/yr
  • small crown3K/yr
  • crown cupcake toppers1K/yr
  • crown decorations1K/yr
  • crown cake toppers1K/yr

Reviews and returns

What reviews say buyers love and hate about Crown Cake Topper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall30%−0.08

Doesn't even fit a 5 year old

Its big

They are small

Quality-Overall17%−0.11

Poor quality

Poorly made

Color11%−0.11

the only slightly disappointing thing is the colour of the gold balls that are not as rich

Different colour to description. rose gold instead of gold

The colour is not like in the picture. unless they sent wrong colour

Weight Heavy10%+0.49

a bit heavy for kids head to hold on

it is very heavy

Value For Money8%+1.11

a little expensive for what you get

Love

Quality-Overall29%−0.11

Excellent Combination For A Special Cake And Good Quality

Very nice quality and eye catching

Good quality

Advertised Vs Actual Product14%+1.41

exactly what I needed

As described

Just like the photo

Value For Money10%+1.11

was value for money

These are very good value 4 in the pack

Really good for the price

Durability9%+0.74

very durable and pretty

Beautiful crown good quality and durable

will last years

Size-Overall7%−0.08

Good and fit

Amazing size for 6 inch cake

Size good and looked great on the cakes

Return

1.9% Return rate 72% Fixable by listing

Size-Overall63%▄▇▇▅█▆

Doesn't even fit a 5 year old

Its big

They are small

Defective Material/Parts7%█▄▄▇▅▄
Weight Heavy6%▆▁▄█▁▂

a bit heavy for kids head to hold on

it is very heavy

Precious Gemstone3%▁▁▅█▃▄
Quality-Overall3%█▄▁▁▂▃

Poor quality

Poorly made

FAQ

Common Crown Cake Topper questions

Answered from the same tracked data.