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Crown

Maybe

The top 5 products take only 37% of clicks. But prices span $2.78–$12.48, mostly outside the sweet spot, so Crown is a Maybe.

Flapen Score
53
53 / 100
Top 30% of 2,461 Fashion niches · +5 vs the category median of 48
Market size
£220K/yr688K searches / yr
90-day growth
-8.7%search demand this quarter
Competition
37%top-5 click share · 31 brands · 64 sellers

Flapen Score

Crown against its category

The dotted line is the Fashion average. Past it, Crown is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Crown market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Crown 688K times last year and spent an estimated £220K. The top 5 brands take 60% of clicks. Demand peaks in Oct–Nov. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 5.4% of those searches ended in a purchase.

Shoppers searched for this 688K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £220K a year.

Searches, last 12 months
688K
Growth, 90 days vs prior 90
-8.7%
Conversion, latest week
5.4%
Market size, estimated
£220Ka year
Peak month
October4.4× the quietest month
Top search term
crown203K searches a year

02 · Price

A sale here is worth £5.94.

Listings sell for £5.94 on average, from £2.78 to £12.48. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £5.94 that is £3K to £4K a year per listing.

Average price
£5.94under the $15 to $100 sweet spot
Price range
£2.78–£12.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
£3K–£4K
Returns
2.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #517 within Jewellery. It carries 593 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
98%
Out of stock, average day
6.4%
Average rank
#517in Jewellery
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
593per listing
Listings tracked
47

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Crown products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 37% of clicks, no more. An open shelf where new products get seen.

£0£9K£18K£26K£35K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

31 falling

Sellers

64

Est. top-5 brand share

60%

Top 20: 92%

Est. top-5 click share

37%

Top 20: 75%

Open market

36%

  • DRESHOW31%
  • LEEMASING12%
  • sanvpwsan6%
  • Aliangting5%
  • MZSX5%
  • Lovelyshop4%

Demand

Crown search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 4.4×

Search terms

Top Crown search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • crown203K/yr
  • tiara189K/yr
  • tiara for women80K/yr
  • tiaras for girls31K/yr
  • crowns22K/yr
  • princess crown31K/yr
  • gold crown25K/yr
  • tiaras17K/yr
  • king crown16K/yr
  • plastic crown10K/yr

Reviews and returns

What reviews say buyers love and hate about Crown

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Size-Overall”
2.3%of orders come back
“Doesn't even fit a 5 year old”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Crown questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data