Is crown profitable to sell on Amazon United Kingdom?

The niche generates £220K/yr across 47 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -8.7%. Flapen's verdict: Worth a look (53/100).

How competitive is the crown niche?

31 brands and 64 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 60% of demand.

What do buyers complain about in crown?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Weight Heavy. The return rate is 2.3%.

When does demand for crown peak?

Demand peaks in Oct–Nov; the busiest month runs 4.4× the quietest.

What does it cost to enter the crown niche?

Listings span £2.78–£12.48; the average listing price is £5.94 (sweet spot $15–$100). The average incumbent carries 593 reviews — the moat a new listing must climb.

crown

Worth a look

Shows a fragmented shelf (top 5 take 37% of clicks), but prices mostly outside the sweet spot ($2.78–$12.48) keeps it on the watch list.

Competition

Great37%

top-5 click share — an open shelf

Brand share

Good60%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good593.38

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.3%

return rate — above 5% kills the launch gate

Conversion

Good5.4%

search→purchase rate — share of searches ending in a sale

Market size

Okay£220K

£220K/yr · 688K searches

Growth

Bad-8.7%

90-day search growth — must beat 0% to launch

Avg price

Bad£5.94

avg listing price — sweet spot $15–$100

Price range

Bad£2.78–£12.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, crown is a £220K/yr Amazon United Kingdom market (688K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 53/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

crown market data

Units sold / yr: 30K–40K; avg 500–750/product
Revenue / yr: £178K–£238K; units × avg price
Conversion rate: 5.4%
Avg BSR: #517
Page quality: 0%
Prime: 98%
Sponsored: 83%
Out of stock: 6.4%
Avg brand age: 29 months
Avg seller age: 189 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

31 falling

Sellers

Top-5 brand share

60%

Top 20: 92%

Top-5 click share

37%

Top 20: 75%

Open market

36%

DRESHOW31%
LEEMASING12%
sanvpwsan6%
Aliangting5%
MZSX5%
Lovelyshop4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.7% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 4.4×

Open Trend

Top crown search terms

crown203K/yr -4.8%2.2% conv.
tiara189K/yr -11.5%3.3% conv.
tiara for women80K/yr -1.5%3.4% conv.
tiaras for girls31K/yr -7.0%2.8% conv.
crowns22K/yr +14.2%0.9% conv.
princess crown31K/yr -39.3%2.2% conv.
gold crown25K/yr -26.7%2.2% conv.
tiaras17K/yr +1.6%2.1% conv.
king crown16K/yr +18.9%1.6% conv.
plastic crown10K/yr +31.1%1.6% conv.

All search terms

Top crown products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Crown Hair Jewelry Royal King Diadem Men Metal Big Tiaras For Halloween Costume (Dark Gold)

LEEMASING£12.484.3★191 rev

DRESHOW Full Round Crown Crystal Rhinestone Tiara Headband Vintage Baroque Wedding Crown Tiara Sparkly Rhinestone Princess Carnival Headdress Brithday Party Hair Accessories

DRESHOW£7.094.3★471 rev

Sanvpwsan Silver Tiara with Crystal Crown Rhinestones Perfect for Girls Birthday Carnival Party & Holiday Celebrations

sanvpwsan£5.144.4★370 rev

Princess Crown Rhinestone Crystal Goddess Queen Christmas Costume Cosplay Bride Wedding Proms Contest Princess Parties Gold Helmet one szie Crystal Crystal

MZSX£6.744.1★543 rev

Lovelyshop Royal Crystal Princess Wedding Alloy Tiara Headpiece- for Girls-Silver

Lovelyshop£6.704.5★442 rev

Newest

by launch date

Elegant Silver Rhinestone Tiara Crown for Women and Girls Perfect for Weddings Parties Proms Halloween and Photo Shoots

Girejujon£3.420 rev

7mo ago

Baroque Crystal Crown Tiara Gold Alloy Wedding Headpiece with Rhinestones for Bridal Birthday Party Occasions Headband Hairband (Gold AB)

FoxCyllene£8.053 rev

8mo ago

Gold Crown Gold Hair Accessories Tiara For Women and Crown Cake Topper Crystal Bridal Hair Accessories for Princess Party Birthday Costume Photo Props

Aliangting£6.3316 rev

10mo ago

Tiaras And Crowns for Women Exquisite Rhinestone Queen Crowns for Women Girls Beautiful Princess Tiara for Halloween Cosplay Christmas Birthday Prom Bridal Party(Silver)

Larrel£4.1214 rev

10mo ago

DRESHOW Birthday Crown and Sash for Women Birthday Queen Sash & Rhinestone Tiara Set Tiaras and Sashes for Girls Decorations Hair Accessories Glitter Shoulder Strap for Party

DRESHOW£6.491,118 rev

1y ago

What buyers say about crown

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall32%

“Good quality”

Value For Money19%

“Good value for money”

Size-Overall9%

“Fits absolutely fine”

Advertised Vs Actual Product6%

“Beautiful and exactly like picture”

Color5%

“Beautiful”

Brightness/Shine/Glow3%

“twinkled beautifully under the spotlights”

Durability3%

“Very durable”

Metal Quality3%

“Its metal and looks beautiful”

Design-Overall3%

“This crystal crown tiara is beautiful design”

Material Quality1%

“plastic really good quality for price diva daughter was made up with it”

What buyers complain about

Size-Overall25%

“Doesn't even fit a 5 year old”

Quality-Overall11%

“Not the best”

Weight Heavy7%

“too heavy for clips”

Durability7%

“Any rough play or if it gets stepped on it'll easily break”

Advertised Vs Actual Product7%

“Deceiving picture says adult when it certainly isn't”

Inflation/Deflation5%

“terrible doesnt stay inflated”

Strength4%

“Any rough play or if it gets stepped on it'll easily break”

Ease Of Use2%

“its just a bit hard to put on place”

Value For Money2%

“looks more expensive than it is”

Comfort-Overall2%

“uncomfortable like that”

Top return reasons

Size-Overall53%

Defective Material/Parts7%

Weight Heavy6%

Quality-Overall4%

Add-Ons/Attachments4%

Neck Fit3%

Color2%

Advertised Vs Actual Product2%

Metal Authenticity2%