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Crown

Maybe

The top 5 products take only 37% of clicks. But prices span $2.78–$12.48, mostly outside the sweet spot, so Crown is a Maybe.

Flapen Score
53
53 / 100
Top 30% of 2,461 Fashion niches · +5 vs the category median of 48
Market size
£220K/yr688K searches / yr
90-day growth
-8.7%search demand this quarter
Competition
37%top-5 click share · 31 brands · 64 sellers

Flapen Score

Crown against its category

The dotted line is the Fashion average. Past it, Crown is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Crown market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Crown 688K times last year and spent an estimated £220K. The top 5 brands take 60% of clicks. Demand peaks in Oct–Nov. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

5.4% of searches ended in a purchase last week.

Shoppers searched for this 688K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £220K a year.

Searches, last 12 months
688K
Growth, 90 days vs prior 90
-8.7%
Conversion, latest week
5.4%
Market size, estimated
£220Ka year
Peak month
October4.4× the quietest month
Top search term
crown203K searches a year

02 · Price

A sale here is worth £5.94.

Listings sell for £5.94 on average, from £2.78 to £12.48. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £5.94 that is £3K to £4K a year per listing.

Average price
£5.94under the $15 to $100 sweet spot
Price range
£2.78–£12.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
£3K–£4K
Returns
2.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #517 within Jewellery. It carries 593 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
98%
Out of stock, average day
6.4%
Average rank
#517in Jewellery
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
593per listing
Listings tracked
47

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Crown products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£9K£18K£26K£35K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

31 falling

Sellers

64

Top-5 brand share

60%

Top 20: 92%

Top-5 click share

37%

Top 20: 75%

Open market

36%

  • DRESHOW31%
  • LEEMASING12%
  • sanvpwsan6%
  • Aliangting5%
  • MZSX5%
  • Lovelyshop4%

Demand

Crown search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 4.4×

Search terms

Top Crown search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • crown203K/yr
  • tiara189K/yr
  • tiara for women80K/yr
  • tiaras for girls31K/yr
  • crowns22K/yr
  • princess crown31K/yr
  • gold crown25K/yr
  • tiaras17K/yr
  • king crown16K/yr
  • plastic crown10K/yr

Reviews and returns

What reviews say buyers love and hate about Crown

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%−0.15

Doesn't even fit a 5 year old

Its big

bit small

Quality-Overall11%+1.56

Not the best

Poor quality

Poorly made

Weight Heavy7%+0.33

too heavy for clips

it is very heavy

adults not for small children it is on the heavy side

Durability7%−0.10

Any rough play or if it gets stepped on it'll easily break

Was broke when came in post

Fell apart within a day of having it

Advertised Vs Actual Product7%−0.07

Deceiving picture says adult when it certainly isn't

Not as described

that isnt how it is shown in the photoshopped/AI images

Love

Quality-Overall32%+1.56

Good quality

Lovely product

that was no problem, well made and would order more

Value For Money19%+2.02

Good value for money

Good price

The tiara was value for money

Size-Overall9%−0.15

Fits absolutely fine

Fits well and stays on place

This fit my 3 year old

Advertised Vs Actual Product6%−0.07

Beautiful and exactly like picture

Exactly what I wanted

exactly like in the picture, quality

Color5%+0.19

Beautiful

Pretty

Very pretty

Return

2.3% Return rate 71% Fixable by listing

Size-Overall53%▅▇█▅█▆

Doesn't even fit a 5 year old

Its big

bit small

Defective Material/Parts7%█▆▃▆▃█
Weight Heavy6%▃▇██▂▄

too heavy for clips

it is very heavy

adults not for small children it is on the heavy side

Quality-Overall4%▃█▃▅▄▆

Not the best

Poor quality

Poorly made

Add-Ons/Attachments4%▁▃▃▅▇█

FAQ

Common Crown questions

Answered from the same tracked data.