Crown
MaybeThe top 5 products take only 37% of clicks. But prices span $2.78–$12.48, mostly outside the sweet spot, so Crown is a Maybe.
- Flapen Score
- 53 / 100Top 30% of 2,461 Fashion niches · +5 vs the category median of 4853
- Market size
- £220K/yr688K searches / yr
- 90-day growth
- -8.7%search demand this quarter
- Competition
- 37%top-5 click share · 31 brands · 64 sellers
Flapen Score
Crown against its category
The dotted line is the Fashion average. Past it, Crown is stronger. Inside it, weaker.
Market
The Crown market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Crown 688K times last year and spent an estimated £220K. The top 5 brands take 60% of clicks. Demand peaks in Oct–Nov. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 5.4% of those searches ended in a purchase.
Shoppers searched for this 688K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £220K a year.
- Searches, last 12 months
- 688K
- Growth, 90 days vs prior 90
- -8.7%
- Conversion, latest week
- 5.4%
- Market size, estimated
- £220Ka year
- Peak month
- October4.4× the quietest month
- Top search term
- crown203K searches a year
02 · Price
A sale here is worth £5.94.
Listings sell for £5.94 on average, from £2.78 to £12.48. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £5.94 that is £3K to £4K a year per listing.
- Average price
- £5.94under the $15 to $100 sweet spot
- Price range
- £2.78–£12.48
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £3K–£4K
- Returns
- 2.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #517 within Jewellery. It carries 593 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 98%
- Out of stock, average day
- 6.4%
- Average rank
- #517in Jewellery
- Average rating
- 4.31 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 593per listing
- Listings tracked
- 47
04 · Newcomers
0 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Crown products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Crown Hair Jewelry Royal King Diadem Men Metal Big Tiaras For Halloween Costume (Dark Gold)
- Price
- £12.48
- Rating
- 4.3/5
- Reviews
- 191
- Age
- 4y ago

DRESHOW Full Round Crown Crystal Rhinestone Tiara Headband Vintage Baroque Wedding Crown Tiara Sparkly Rhinestone Princess Carnival Headdress Brithday Party Hair Accessories
- Price
- £7.09
- Rating
- 4.3/5
- Reviews
- 471
- Age
- 1y ago

Sanvpwsan Silver Tiara with Crystal Crown Rhinestones Perfect for Girls Birthday Carnival Party & Holiday Celebrations
- Price
- £5.14
- Rating
- 4.4/5
- Reviews
- 370
- Age
- 4y ago

Princess Crown Rhinestone Crystal Goddess Queen Christmas Costume Cosplay Bride Wedding Proms Contest Princess Parties Gold Helmet one szie Crystal Crystal
- Price
- £6.74
- Rating
- 4.1/5
- Reviews
- 543
- Age
- 4y ago

Lovelyshop Royal Crystal Princess Wedding Alloy Tiara Headpiece- for Girls-Silver
- Price
- £6.70
- Rating
- 4.5/5
- Reviews
- 442
- Age
- 6y ago
Trending
estimated 90-day click momentum
Lovelyshop Royal Crystal Princess Wedding Alloy Tiara Headpiece- for Girls-Silver
- Price
- £6.70
- Rating
- 4.5/5
- Reviews
- 442
- Age
- 6y ago

DRESHOW Birthday Crown and Sash for Women Birthday Queen Sash & Rhinestone Tiara Set Tiaras and Sashes for Girls Decorations Hair Accessories Glitter Shoulder Strap for Party
- Price
- £6.36
- Rating
- 4.4/5
- Reviews
- 1,118
- Age
- 1y ago

Elegant Silver Rhinestone Tiara Crown for Women and Girls Perfect for Weddings Parties Proms Halloween and Photo Shoots
- Price
- £3.42
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago

DRESHOW Birthday Crown and Sash for Women Birthday Queen Sash & Rhinestone Tiara Set Tiaras and Sashes for Girls Decorations Hair Accessories Glitter Shoulder Strap for Party
- Price
- £6.49
- Rating
- 4.4/5
- Reviews
- 1,118
- Age
- 1y ago

Baroque Crystal Crown Tiara Gold Alloy Wedding Headpiece with Rhinestones for Bridal Birthday Party Occasions Headband Hairband (Gold AB)
- Price
- £8.05
- Rating
- 3.7/5
- Reviews
- 3
- Age
- 8mo ago
Newest
by launch date
Elegant Silver Rhinestone Tiara Crown for Women and Girls Perfect for Weddings Parties Proms Halloween and Photo Shoots
- Price
- £3.42
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago

Baroque Crystal Crown Tiara Gold Alloy Wedding Headpiece with Rhinestones for Bridal Birthday Party Occasions Headband Hairband (Gold AB)
- Price
- £8.05
- Rating
- 3.7/5
- Reviews
- 3
- Age
- 8mo ago

Gold Crown Gold Hair Accessories Tiara For Women and Crown Cake Topper Crystal Bridal Hair Accessories for Princess Party Birthday Costume Photo Props
- Price
- £6.33
- Rating
- 4.7/5
- Reviews
- 16
- Age
- 10mo ago

Tiaras And Crowns for Women Exquisite Rhinestone Queen Crowns for Women Girls Beautiful Princess Tiara for Halloween Cosplay Christmas Birthday Prom Bridal Party(Silver)
- Price
- £4.12
- Rating
- 4.9/5
- Reviews
- 14
- Age
- 10mo ago

DRESHOW Birthday Crown and Sash for Women Birthday Queen Sash & Rhinestone Tiara Set Tiaras and Sashes for Girls Decorations Hair Accessories Glitter Shoulder Strap for Party
- Price
- £6.49
- Rating
- 4.4/5
- Reviews
- 1,118
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 37% of clicks, no more. An open shelf where new products get seen.
Brands
31 falling
Sellers
64
Est. top-5 brand share
60%
Top 20: 92%
Est. top-5 click share
37%
Top 20: 75%
Open market
36%
- DRESHOW31%
- LEEMASING12%
- sanvpwsan6%
- Aliangting5%
- MZSX5%
- Lovelyshop4%
Demand
Crown search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 4.4×
Search terms
Top Crown search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- crown203K/yr
- tiara189K/yr
- tiara for women80K/yr
- tiaras for girls31K/yr
- crowns22K/yr
- princess crown31K/yr
- gold crown25K/yr
- tiaras17K/yr
- king crown16K/yr
- plastic crown10K/yr
Reviews and returns
What reviews say buyers love and hate about Crown
We read the reviews and the return reasons for every product selling here.
“Doesn't even fit a 5 year old”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Crown questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









