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Cross Necklace Women

Maybe

The top 5 brands take only 46% of clicks. But shoppers spend an estimated $79K a year here, so Cross Necklace Women is a Maybe.

Flapen Score
53
53 / 100
Top 30% of 2,461 Fashion niches · +5 vs the category median of 48
Market size
£79K/yr303K searches / yr
90-day growth
-3.5%search demand this quarter
Competition
38%top-5 click share · 30 brands · 37 sellers

Flapen Score

Cross Necklace Women against its category

The dotted line is the Fashion average. Past it, Cross Necklace Women is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cross Necklace Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cross Necklace Women 303K times last year and spent an estimated £79K. The top 5 brands take 46% of clicks. Demand peaks in Sep–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 303K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.

Searches, last 12 months
303K
Growth, 90 days vs prior 90
-3.5%
Conversion, latest week
1.6%
Market size, estimated
£79Ka year
Peak month
December2.2× the quietest month
Top search term
cross necklace women69K searches a year

02 · Price

A sale here is worth £16.58.

Listings sell for £16.58 on average, from £3.67 to £72.83. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £16.58 that is £0 to £2K a year per listing.

Average price
£16.58inside the $15 to $100 sweet spot
Price range
£3.67–£72.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #586 within Jewellery. It carries 378 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
10.6%
Average rank
#586in Jewellery
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
378per listing
Listings tracked
52

04 · Newcomers

1 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Cross Necklace Women products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.

£0£2K£5K£7K£10K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 falling

Sellers

37

Est. top-5 brand share

46%

Top 20: 92%

Est. top-5 click share

38%

Top 20: 74%

Open market

49%

  • Elli11%
  • GAVU11%
  • Heather Needham Silver10%
  • ADRAMATA7%
  • Rajputana7%
  • Old English Jewellers6%

Demand

Cross Necklace Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Cross Necklace Women search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cross necklace women69K/yr
  • gold cross necklace44K/yr
  • sterling silver cross necklace25K/yr
  • crucifix necklace for women25K/yr
  • sterling silver cross pendant14K/yr
  • mens silver cross necklace16K/yr
  • silver cross pendant12K/yr
  • cross necklace gold8K/yr
  • cross and chain ladies9K/yr
  • sterling silver cross9K/yr

Reviews and returns

What reviews say buyers love and hate about Cross Necklace Women

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Chain/Key Quality”
14%of negative reviews mention “Chain/Key Quality”
1.8%of orders come back
“The chain was too short”
A buyer, on “Chain/Key Quality”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Cross Necklace Women questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data