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Cross Necklace

Fail

Demand is soft, at -60.1% this quarter, so Cross Necklace is a Fail.

Flapen Score
45
45 / 100
Ranks 1,513 of 2,461 Fashion niches · −3 vs the category median of 48
Market size
£270K/yr1.5M searches / yr
90-day growth
-60.1%search demand this quarter
Competition
59%top-5 click share · 16 brands · 20 sellers

Flapen Score

Cross Necklace against its category

The dotted line is the Fashion average. Past it, Cross Necklace is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cross Necklace market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cross Necklace 1.5M times last year and spent an estimated £270K. The top 5 brands take 64% of clicks. Demand peaks in Mar–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -60.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £270K a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
-60.1%
Conversion, latest week
1.3%
Market size, estimated
£270Ka year
Peak month
December5.0× the quietest month
Top search term
cross790K searches a year

02 · Price

A sale here is worth £13.46.

Listings sell for £13.46 on average, from £3.67 to £45.35. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £13.46 that is £3K to £7K a year per listing.

Average price
£13.46under the $15 to $100 sweet spot
Price range
£3.67–£45.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£3K–£7K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #183 within Jewellery. It carries 553 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
6.7%
Average rank
#183in Jewellery
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
553per listing
Listings tracked
19

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Cross Necklace products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£27K£54K£81K£108K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

20

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

30%

  • AFSTALR29%
  • Rajputana15%
  • TINGN7%
  • Esrael6%
  • Aretas6%
  • REVEMCN6%

Demand

Cross Necklace search demand

Weekly searches over the year, seasonality beneath. Pick a range.

200K150KSpike '24Black Friday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Nov, Dec · busiest ÷ quietest = 5.0×

Search terms

Top Cross Necklace search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cross790K/yr
  • cross necklace204K/yr
  • silver cross necklace82K/yr
  • cross necklace men72K/yr
  • crucifix59K/yr
  • crucifix necklace for men40K/yr
  • silver cross38K/yr
  • mens cross necklace46K/yr
  • cross chain39K/yr
  • cross pendant23K/yr

Reviews and returns

What reviews say buyers love and hate about Cross Necklace

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product11%−0.06

false advertising really

Picture does not do it justice

Not as advertised

Durability11%−0.06

am concerned it will break as well

Not sure how long it'll last

I wouldnt be able to say how long it lasts before it loses its colour

Color10%−0.05

I wouldnt be able to say how long it lasts before it loses its colour

The colour changed

Didn't even last 2 days before it lost its colour

Metal Authenticity8%−0.04

it is definitely mixed metal

NOT silver

so they can't claim it to be 925 silver

Allergies8%−0.03

Allergy

Given me a rash

I have a skin allergy with Mixed Metal

Love

Quality-Overall19%+1.43

It's an absolutely beautiful item

It's good quality

Beautifully made and presented, perfect size and length for wear

Value For Money15%+1.26

Very reasonable price

Great value

Excellent Value for Money

Chain/Key Quality12%+1.20

It's neat and dainty, and the chain with the loops makes it even more special

The chain is the perfect length

Nice sturdy lil chain with cross

Gifting Purpose9%+0.49

For gift

Nice Gift

Stunning gift for people who are into Christianity

Advertised Vs Actual Product7%−0.06

As shown & Wonderful For Self Or As A Gift

same as I was expecting

Just what I wanted

Return

1.6% Return rate 62% Fixable by listing

Size-Overall44%▆▇█▇▃▇

Much smaller than what in looks in the picture

Check this item a lot smaller than pic

Chain/Key Quality17%▃▃▆█▄▅

The chain broke after only having it for two months

For myself, I had to buy an extra chain as the one that came with the cross was a bit too small for my liking

Neck Fit7%█▃▅▆▂▃
Metal Authenticity7%▁█▁▁█▅

it is definitely mixed metal

NOT silver

so they can't claim it to be 925 silver

Durability6%▆▄█▁█▄

am concerned it will break as well

Not sure how long it'll last

I wouldnt be able to say how long it lasts before it loses its colour

FAQ

Common Cross Necklace questions

Answered from the same tracked data.