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Cross Necklace

Fail

Demand is soft, at -60.1% this quarter, so Cross Necklace is a Fail.

Flapen Score
45
45 / 100
Ranks 1,513 of 2,461 Fashion niches · −3 vs the category median of 48
Market size
£270K/yr1.5M searches / yr
90-day growth
-60.1%search demand this quarter
Competition
59%top-5 click share · 16 brands · 20 sellers

Flapen Score

Cross Necklace against its category

The dotted line is the Fashion average. Past it, Cross Necklace is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cross Necklace market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cross Necklace 1.5M times last year and spent an estimated £270K. The top 5 brands take 64% of clicks. Demand peaks in Mar–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -60.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £270K a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
-60.1%
Conversion, latest week
1.3%
Market size, estimated
£270Ka year
Peak month
December5.0× the quietest month
Top search term
cross790K searches a year

02 · Price

A sale here is worth £13.46.

Listings sell for £13.46 on average, from £3.67 to £45.35. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £13.46 that is £3K to £7K a year per listing.

Average price
£13.46under the $15 to $100 sweet spot
Price range
£3.67–£45.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£3K–£7K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #183 within Jewellery. It carries 553 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
6.7%
Average rank
#183in Jewellery
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
553per listing
Listings tracked
19

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Cross Necklace products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.

£0£27K£54K£81K£108K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

20

Est. top-5 brand share

64%

Top 20: 100%

Est. top-5 click share

59%

Top 20: 100%

Open market

30%

  • AFSTALR29%
  • Rajputana15%
  • TINGN7%
  • Esrael6%
  • Aretas6%
  • REVEMCN6%

Demand

Cross Necklace search demand

Weekly searches over the year, seasonality beneath. Pick a range.

200K150KSpike '24Black Friday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Nov, Dec · busiest ÷ quietest = 5.0×

Search terms

Top Cross Necklace search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cross790K/yr
  • cross necklace204K/yr
  • silver cross necklace82K/yr
  • cross necklace men72K/yr
  • crucifix59K/yr
  • crucifix necklace for men40K/yr
  • silver cross38K/yr
  • mens cross necklace46K/yr
  • cross chain39K/yr
  • cross pendant23K/yr

Reviews and returns

What reviews say buyers love and hate about Cross Necklace

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Advertised Vs Actual Product”
1.6%of orders come back
“false advertising really”
A buyer, on “Advertised Vs Actual Product”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Cross Necklace questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data