Is crop top profitable to sell on Amazon United Kingdom?

The niche generates £46K/yr across 168 tracked products. 1 of 65 products launched in the last 360 days are still selling. 90-day search growth is +52.4%. Flapen's verdict: Worth a look (56/100).

How competitive is the crop top niche?

50 brands and 57 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 49% of demand.

What do buyers complain about in crop top?

Top complaints mined from reviews: Size-Overall, Transparency, Quality-Overall. The return rate is 3.7%.

When does demand for crop top peak?

Demand peaks in Jul–Aug; the busiest month runs 2.1× the quietest.

What does it cost to enter the crop top niche?

Listings span £4.80–£32.83; the average listing price is £11.29 (sweet spot $15–$100). The average incumbent carries 1,059 reviews — the moat a new listing must climb.

crop top

Worth a look

Shows a fragmented shelf (top 5 take 14% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Competition

Incredible14%

top-5 click share — an open shelf

Brand share

Great49%

top-5 brand share — no brand owns this niche

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Growth

Good+52.4%

90-day search growth — must beat 0% to launch

Price range

Good£4.80–£32.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,059.38

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay£11.29

avg listing price — sweet spot $15–$100

Returns

Okay3.7%

return rate — above 5% kills the launch gate

Market size

Bad£46K

£46K/yr · 621K searches

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, crop top is a £46K/yr Amazon United Kingdom market (621K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 56/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

crop top market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: £34K–£45K; units × avg price
Conversion rate: 0.7%
Avg BSR: #414
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 6.8%
Avg brand age: 34 months
Avg seller age: 188 days

Competition & brand share

Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.

Brands

50 falling

Sellers

Top-5 brand share

49%

Top 20: 85%

Top-5 click share

14%

Top 20: 37%

Open market

47%

LILLUSORY18%
BryticFlow9%
florynova9%
Re Tech UK8%
BQTQ5%
TNNZEET4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +52.4% search growth over the last 90 days.

Peak months: Jul, Aug · busiest ÷ quietest = 2.1×

Open Trend

Top crop top search terms

crop tops for women172K/yr +45.0%0.2% conv.
crop top135K/yr +47.1%0.2% conv.
white crop top57K/yr +84.9%0.9% conv.
black crop top52K/yr +40.6%0.6% conv.
crop tops42K/yr +26.1%0.3% conv.
womens crop tops27K/yr +65.0%0.3% conv.
white crop tops for women23K/yr +87.3%1.3% conv.
cropped tops for women uk11K/yr +112.9%0.2% conv.
womens crop top11K/yr +77.4%0.4% conv.
cropped vest tops women uk8K/yr +242.5%0.4% conv.

All search terms

Top crop top products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BQTQ 2 Pieces Camisole Top Spaghetti Strap Cotton Crop Tank Tops for Women Girls Black and White M

BQTQ£7.404.4★2,803 rev

LILLUSORY Strapless Bandeau Tops for Women UK Backless Crop Boob Tube Vest Tank Sleeveless Going Out Summer Ladies Mature Y2k Cute Clothes Clubbing Party Sexy Capsule Wardrobe Clothing Black M

LILLUSORY£7.803.9★48 rev

TNNZEET 3 Pack Womens Crew Neck Basic T Shirts Crop Top Short Sleeve Tee

TNNZEET£14.334.5★40 rev

LILLUSORY Bandeau Tube Tops Women Boobtube UK Backless Strapless Crop Y2k Sleeveless Capsule Wardrobe Clothing Summer Going Out Clothes Vest Tank Bra Multi Pack Black White Pink Burgundy Coffee M

LILLUSORY£19.284.7★34 rev

Re Tech UK - Ladies Cotton Crop Tops for Women (S/M White)

Re Tech UK£6.813.9★1,109 rev

Newest

by launch date

LILLUSORY Womens Halter Neck Crop Tanks Tops UK Summer Sleeveless Vest Clothes Going Out Ladies Mature Camisole Cute Y2k Capsule Wardrobe Clothing Black M

LILLUSORY£8.7230 rev

2mo ago

LILLUSORY Bandeau Tube Tops Women Boobtube UK Backless Strapless Crop Y2k Sleeveless Capsule Wardrobe Clothing Summer Going Out Clothes Vest Tank Bra Multi Pack Black White Pink Burgundy Coffee M

LILLUSORY£19.2834 rev

3mo ago

LILLUSORY Strapless Bandeau Tops for Women UK Backless Crop Boob Tube Vest Tank Sleeveless Going Out Summer Ladies Mature Y2k Cute Clothes Clubbing Party Sexy Capsule Wardrobe Clothing Black M

LILLUSORY£7.8048 rev

4mo ago

LILLUSORY Strapless Bandeau Tops for Women UK Backless Crop Boob Tube Vest Tank Sleeveless Going Out Summer Ladies Mature Y2k Cute Clothes Clubbing Party Sexy Capsule Wardrobe Clothing White M

LILLUSORY£7.7848 rev

4mo ago

TNNZEET 3 Pack Womens Crew Neck Basic T Shirts Crop Top Short Sleeve Tee

TNNZEET£14.3340 rev

7mo ago

What buyers say about crop top

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall15%

“fits as expected”

Comfort-Overall14%

“The bra is comfortable”

Quality-Overall12%

“Amazing quality”

Material Quality7%

“love the material”

Soft Feel6%

“gives that smooth”

Stretchability/Expandability/Elasticity5%

“it offers good elasticity”

Value For Money5%

“affordable they are”

Color4%

“The colours are vibrant”

Shape/Style3%

“Nice style”

Machine Wash Suitability2%

“Easy to wash”

What buyers complain about

Size-Overall25%

“Quite small fitting”

Transparency4%

“See through”

Quality-Overall3%

“thin quality have returned”

Value For Money2%

“too expensive”

Thickness2%

“sleeves are made of little thinner one”

Advertised Vs Actual Product2%

“This fits nothing like the photos”

Machine Wash Suitability2%

“it may need a bit more care when washing to keep it looking fresh”

Comfort-Overall1%

“Consequently not comfortable”

Thin1%

“Material Way Too Thin”

Material Quality1%

“cheap material”

Top return reasons

Size-Overall53%

Material Quality8%

Quality-Overall7%

Transparency6%

Length6%

Thin3%

Chest Fit3%

Color2%