Crocs

Shoppers searched for this 10.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +107.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months

10.7M

Growth, 90 days vs prior 90

+107.5%

Conversion, latest week

0.5%

Market size, estimated

£1.1Ma year

Top search term

crocs3.5M searches a year

Listings sell for £21.55 on average, from £6.22 to £34.07. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At £21.55 that is £5K to £11K a year per listing.

Average price

£21.55inside the $15 to $100 sweet spot

Price range

£6.22–£34.07

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

40K–50K

Units per listing a year

250–500

Revenue per listing a year

£5K–£11K

Returns

6.4%of orders · Amazon United Kingdom median 0.6%

59% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #155 within Boys. It carries 63,250 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

59%

Prime listings

90%

Out of stock, average day

1.5%

Average rank

#155in Boys

Average rating

4.43 starsAmazon United Kingdom average 4.36 stars

Average reviews

63,250per listing

Listings tracked

192

27 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

27

Successful launches

8Amazon's first-year sales bar

Average brand age

42 months