Crocs

Shoppers searched for this 10.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +107.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months

10.7M

Growth, 90 days vs prior 90

+107.5%

Conversion, latest week

0.5%

Market size, estimated

£1.1Ma year

Top search term

crocs3.5M searches a year

Listings sell for £21.55 on average, from £6.22 to £34.07. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At £21.55 that is £5K to £11K a year per listing.

Average price

£21.55inside the $15 to $100 sweet spot

Price range

£6.22–£34.07

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

40K–50K

Units per listing a year

250–500

Revenue per listing a year

£5K–£11K

Returns

6.4%of orders · Amazon United Kingdom median 0.6%

59% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #155 within Boys. It carries 63,250 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

59%

Prime listings

90%

Out of stock, average day

1.5%

Average rank

#155in Boys

Average rating

4.43 starsAmazon United Kingdom average 4.36 stars

Average reviews

63,250per listing

Listings tracked

192

27 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

27

Successful launches

8Amazon's first-year sales bar

Average brand age

42 months