How competitive is the Crocs niche on Amazon United Kingdom?

29 brands and 63 sellers compete in Crocs on Amazon United Kingdom. The top 5 Crocs products take 12% of clicks and its top 5 brands hold 91% of demand.

What does it cost to enter the Crocs niche?

Crocs sells for £21.55 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £6.22–£34.07. The average incumbent carries 63,250 reviews — the moat a new listing must climb.

Crocs

Crocs shows a fragmented shelf (top 5 take 12% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals Trending High Returns

Flapen Score

Worth a look

This niche Category average

Is Crocs profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Crocs is a £1.1M/yr Amazon United Kingdom market (10.7M searches/yr). The top 5 brands hold 91% of demand. Verdict: Worth a look — 58/100.

Crocs: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +107.5% over the last 90 days and 0.5% of searches end in a purchase.

£1.1M

revenue / yr

Units sold / yr50K

Search volume / yr+107.5%10.7M

Conversion rate0.5%

Avg price£21.55

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

open market share

Brands · sellers29 · 63

Top-5 product click share12%

Open market9%

Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 192 products

Top Crocs products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Crocs Unisex Kids Classic Clog K Clogs White 4 UK

Price: £26.20
Rating: 4.7/5
Reviews: 42,183
Age: 2y ago

Crocs Unisex Kids Classic Clog K Clogs Navy 5 UK

Price: £23.64
Rating: 4.7/5
Reviews: 42,183
Age: 2y ago

Crocs Unisex Kids Classic Clog K Clogs Bone 4 UK

Price: £25.51
Rating: 4.7/5
Reviews: 42,183
Age: 2y ago

Crocs Unisex Kids Classic Clog K Clogs Black J3 UK

Price: £26.71
Rating: 4.7/5
Reviews: 42,183
Age: 2y ago

Crocs Womens Brooklyn Women Low Wedge W Clog Black 6 UK

Price: £25.60
Rating: 4.4/5
Reviews: 18,878
Age: 2y ago

Newest

by launch date

Crocs Classic Clog Powder Pink Size 5 UK Men/ 6 UK Women

Price: £30.54
Rating: 4.7/5
Reviews: 403,299
Age: 1y ago

Crocs Women Sandal Getaway Strappy Truffle 6 UK Women

Price: £25.40
Rating: 4.4/5
Reviews: 9,502
Age: 1y ago

Crocs Unisex Crocband Clogs Quartz 4 UK Men/ 5 UK Women

Price: £28.55
Rating: 4.5/5
Reviews: 50,194
Age: 2y ago

Via Clog Black 9 UK Men/ 10 UK Women

Price: £28.85
Rating: 4.6/5
Reviews: 5,519
Age: 2y ago

Crocs Unisex Kids Classic Clog K Clogs White 4 UK

Price: £26.20
Rating: 4.7/5
Reviews: 42,183
Age: 2y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 rising

Sellers

Top-5 brand share

91%

Top 20: 98%

Top-5 click share

12%

Top 20: 35%

Open market

Crocs73%
Lakeland Active11%
Shoe Zone5%
Eagsouni1%
Beslip1%
HOBIBEAR1%
Open — no brand owns it (23 brands, 8%)

Crocs demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume10.7MCVR0.5%Products192Brands29Top 5 Brands91%OOS Rate1.5%Rating4.4★Reviews63,250Avg BSR#155

Top Crocs search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

crocs3.5M/yr +103.5%0.2% conv.
crocs womens1.9M/yr +116.1%0.2% conv.
crocs mens1.3M/yr +100.7%0.3% conv.
crocs kids813K/yr +126.5%0.3% conv.
kids crocs512K/yr +73.7%0.2% conv.
mens crocs486K/yr +94.4%0.2% conv.
crocs sandals for women224K/yr +363.5%0.3% conv.
womens crocs289K/yr +81.0%0.3% conv.
crocs sandals108K/yr +298.2%0.2% conv.
clogs for women193K/yr +46.6%0.2% conv.

What reviews say buyers love and hate about Crocs

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews

Comfort-Overall32%

“Comfortable and nice looking”

Size-Overall17%

“Perfect fit bought as a gift grt quality Crocs”

Value For Money10%

“Great value”

Quality-Overall10%

“Good quality and arrived promptly”

Color4%

“Also the colour is accurate”

What buyers complain about

70% of reviews

Size-Overall39%

“Far Too Big”

Strap/String Quality6%

“Strap broke after 2 days of wearing”

Quality-Overall6%

“the quality control on these is poor”

Comfort-Overall5%

“Not comfortable”

Feet Fit3%

“had to return as I have very wide feet”

Crocs return rate & reasons

Why buyers send it back, as a share of all return requests.

6.4%

Return rate

86%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

67%

2Feet Fit

10%

3Width

4Color

5Comfort-Overall

Common Crocs questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Crocs 58/100 on Amazon United Kingdom — Worth a look. The niche generates £1.1M/yr across 192 tracked products. 8 of 27 products launched in the last 360 days are still selling. Search demand moved +107.5% over the last 90 days.

Crocs buyers on Amazon United Kingdom complain most about Size-Overall, Strap/String Quality, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 6.4% — above our launch gate.