crocs
Worth a lookShows a fragmented shelf (top 5 take 12% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible12%top-5 click share — an open shelf
Growth
Great+107.5%90-day search growth — must beat 0% to launch
Avg price
Great£21.55avg listing price — sweet spot $15–$100
Market size
Great£1.1M£1.1M/yr · 10.7M searches
Price range
Good£6.22–£34.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Returns
Bad6.4%return rate — above 5% kills the launch gate
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Review moat
Bad63,250.43avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Kingdom niche tracking, crocs is a £1.1M/yr Amazon United Kingdom market (10.7M searches/yr). The top 5 brands hold 91% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
crocs market data
- Units sold / yr
- 40K–50K
- avg 250–500/product
- Revenue / yr
- £862K–£1.1M
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #155
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 59%
- Out of stock
- 1.5%
- Avg brand age
- 42 months
- Avg seller age
- 175 days
Competition & brand share
Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.Brands
29 rising
Sellers
63
Top-5 brand share
91%
Top 20: 98%
Top-5 click share
12%
Top 20: 35%
Open market
8%
- Crocs73%
- Lakeland Active11%
- Shoe Zone5%
- Eagsouni1%
- Beslip1%
- HOBIBEAR1%
- Open — no brand owns it (23 brands, 8%)
Demand
Weekly Amazon search volume, last 39 weeks — +107.5% search growth over the last 90 days.Top crocs search terms
- crocs3.5M/yr
- crocs womens1.9M/yr
- crocs mens1.3M/yr
- crocs kids813K/yr
- kids crocs512K/yr
- mens crocs486K/yr
- crocs sandals for women224K/yr
- womens crocs289K/yr
- crocs sandals108K/yr
- clogs for women193K/yr
Top crocs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Crocs Unisex Kids Classic Clog K Clogs White 4 UK
Crocs£26.204.7★42,183 rev
Crocs Unisex Kids Classic Clog K Clogs Navy 5 UK
Crocs£23.644.7★42,183 rev
Crocs Unisex Kids Classic Clog K Clogs Bone 4 UK
Crocs£25.514.7★42,183 rev
Crocs Unisex Kids Classic Clog K Clogs Black J3 UK
Crocs£26.714.7★42,183 rev
Crocs Womens Brooklyn Women Low Wedge W Clog Black 6 UK
Crocs£25.604.4★18,878 rev
Newest
by launch date
Crocs Classic Clog Powder Pink Size 5 UK Men/ 6 UK Women
Crocs£30.54403,299 rev
Crocs Women Sandal Getaway Strappy Truffle 6 UK Women
Crocs£25.409,502 rev
Crocs Unisex Crocband Clogs Quartz 4 UK Men/ 5 UK Women
Crocs£28.5550,194 rev
Via Clog Black 9 UK Men/ 10 UK Women
Crocs£28.855,519 rev
Crocs Unisex Kids Classic Clog K Clogs White 4 UK
Crocs£26.2042,183 rev
Trending
90-day click momentumCrocs Unisex Kids Classic Clog T Clog White 4 UK Child
Crocs£19.604.5★
Crocs Classic Clog Atmosphere Size 4 UK Men/ 5 UK Women
Crocs£30.654.7★
Crocs Unisex Classic Clogs Clogs Bone 7 UK Men/ 8 UK Women
Crocs£29.504.7★
Crocs Classic Clog Powder Pink Size 5 UK Men/ 6 UK Women
Crocs£30.544.7★
Crocs Unisex Classic Clogs Clogs Slate Grey 7 UK Men/ 8 UK Women
Crocs£31.684.7★
What buyers say about crocs
What buyers praise and complain about, mined from review topics.What buyers love
“Comfortable and nice looking”
“Perfect fit bought as a gift grt quality Crocs”
“Great value”
“Good quality and arrived promptly”
“Also the colour is accurate”
“Easy to wear”
“Solid build”
“Lightweight on feet”
“So much Better than Expected”
“comfortable for warmer weather or general around-the-house use”
What buyers complain about
“Far Too Big”
“Strap broke after 2 days of wearing”
“the quality control on these is poor”
“Not comfortable”
“had to return as I have very wide feet”
“Crocs always feel expensive especially when kids grow out of them so quickly”
“Such as shame as I liked the colour”
“Broken after 1 wear”
“Too narrow for me unfortunately”
“Terrible, makes my feet hurt”
Top return reasons
Common questions
- Is crocs profitable to sell on Amazon United Kingdom?
- The niche generates £1.1M/yr across 192 tracked products. 8 of 27 products launched in the last 360 days are still selling. 90-day search growth is +107.5%. Flapen's verdict: Worth a look (58/100).
- How competitive is the crocs niche?
- 29 brands and 63 sellers compete. The top 5 products take 12% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in crocs?
- Top complaints mined from reviews: Size-Overall, Strap/String Quality, Quality-Overall. The return rate is 6.4% — above our launch gate.
- What does it cost to enter the crocs niche?
- Listings span £6.22–£34.07; the average listing price is £21.55 (sweet spot $15–$100). The average incumbent carries 63,250 reviews — the moat a new listing must climb.