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Croc Charms

Fail

Prices span $4.18–$8.42, mostly outside the sweet spot, so Croc Charms is a Fail.

Filters Trending
Flapen Score
45
45 / 100
Ranks 1,513 of 2,461 Fashion niches · −3 vs the category median of 48
Market size
£292K/yr1.9M searches / yr
90-day growth
+109.3%search demand this quarter
Competition
91%top-5 click share · 7 brands · 14 sellers

Flapen Score

Croc Charms against its category

The dotted line is the Fashion average. Past it, Croc Charms is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Croc Charms market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Croc Charms 1.9M times last year and spent an estimated £292K. The top 5 brands take 95% of clicks. Demand peaks in Jul–Aug–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +109.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £292K a year.

Searches, last 12 months
1.9M
Growth, 90 days vs prior 90
+109.3%
Conversion, latest week
2.5%
Market size, estimated
£292Ka year
Peak month
August4.3× the quietest month
Top search term
croc charms794K searches a year

02 · Price

A sale here is worth £5.99.

Listings sell for £5.99 on average, from £4.18 to £8.42. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At £5.99 that is £12K to £15K a year per listing.

Average price
£5.99under the $15 to $100 sweet spot
Price range
£4.18–£8.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
2,000–2,500
Revenue per listing a year
£12K–£15K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #25 within Shoe, Jewellery & Watch Accessories. It carries 1,542 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
2.2%
Average rank
#25in Shoe, Jewellery & Watch Accessories
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,542per listing
Listings tracked
8

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
20 months

Products

Top Croc Charms products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

£0£29K£58K£88K£117K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

14

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

2%

  • BOFYTR38%
  • RnCop36%
  • Crocs11%
  • QASIMOF6%
  • VEGCOO4%
  • mwellewm3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Croc Charms search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Dec · busiest ÷ quietest = 4.3×

Search terms

Top Croc Charms search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • croc charms794K/yr
  • crocs charms210K/yr
  • jibbitz crocs charms114K/yr
  • croc jibbitz129K/yr
  • crocs jibbitz135K/yr
  • jibbitz113K/yr
  • croc charms for adults92K/yr
  • croc charms for kids74K/yr
  • jibbitz for crocs44K/yr
  • shoe charms36K/yr

Reviews and returns

What reviews say buyers love and hate about Croc Charms

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall22%−0.19

Dont fit my crocs

Don't fit on all types of crocs

Durability11%−0.06

they break easy

Some of them fell apart

Advertised Vs Actual Product11%−0.07

very different to images

Color11%+0.54

Very good selection although a few that were not pink themed as description stated

I did order the pink set expecting expecting them all to be pink

Quality-Overall11%+0.32

Cheap

Poor quality

Love

Value For Money24%+1.75

Great value for the money

Good value selection

Good price

Quality-Overall19%+0.32

Nice and good quality mix

Good quality

Great variety and good quality

Size-Overall8%−0.19

Fit nicely on mine

fit the crocs tote bag perfectly

Design-Overall7%+0.74

Cute design, fun and colour full

they're a great mix of designs

Ease Of Use7%+0.69

changes them easy to use for a 5 year old

They were very easy to put on my crocs

Return

0.6% Return rate 64% Fixable by listing

Advertised Vs Actual Product29%▁▅▅█▄▃

very different to images

Size-Overall21%▁▅▄▁▃█

Dont fit my crocs

Don't fit on all types of crocs

Quality-Overall15%▁▆█▁▁█

Cheap

Poor quality

Color14%▁▃▂█▆▁

Very good selection although a few that were not pink themed as description stated

I did order the pink set expecting expecting them all to be pink

Functionality-Overall7%▁▁▆▁█▁

FAQ

Common Croc Charms questions

Answered from the same tracked data.