Skip to content

Croc Charms

prices mostly outside the sweet spot ($4.18–$8.42) — Croc Charms doesn't clear our bar today.

Signals Trending

Flapen Score

45
Skip it
Market size 51Growth 95Conversion 31Competition 7Returns 97Price range 0Avg price 17Brand share 13Review moat 50Quality gap 45
This niche Category average

Is Croc Charms profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Croc Charms is a £292K/yr Amazon United Kingdom market (1.9M searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jul–Aug–Dec. Verdict: Skip it — 45/100.

Croc Charms: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +109.3% over the last 90 days and 2.5% of searches end in a purchase.

£292K

revenue / yr

Units sold / yr50K
Search volume / yr+109.3%1.9M
Conversion rate2.5%
Avg price£5.99

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

5%

open market share

Brands · sellers7 · 14
Top-5 product click share91%
Open market5%
Avg brand age20 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 8 products

Sponsored placement75%
New entrants (1y)1· 0 succeeded
Avg rating4.5★
Avg reviews1,542

Top Croc Charms products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.

£0£29K£58K£88K£117K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

14

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

2%

  • BOFYTR38%
  • RnCop36%
  • Crocs11%
  • QASIMOF6%
  • VEGCOO4%
  • mwellewm3%
  • Open — no brand owns it (1 brand, 2%)

Croc Charms demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.9MCVR2.5%Products8Brands7Top 5 Brands95%OOS Rate2.2%Rating4.5★Reviews1,542Avg BSR#25
150K100KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Dec · busiest ÷ quietest = 4.3×

Top Croc Charms search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • croc charms794K/yr
  • crocs charms210K/yr
  • jibbitz crocs charms114K/yr
  • croc jibbitz129K/yr
  • crocs jibbitz135K/yr
  • jibbitz113K/yr
  • croc charms for adults92K/yr
  • croc charms for kids74K/yr
  • jibbitz for crocs44K/yr
  • shoe charms36K/yr

What reviews say buyers love and hate about Croc Charms

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Value For Money24%

Great value for the money

Quality-Overall19%

Nice and good quality mix

Size-Overall8%

Fit nicely on mine

Design-Overall7%

Cute design, fun and colour full

Ease Of Use7%

changes them easy to use for a 5 year old

What buyers complain about

83% of reviews
Size-Overall22%

Dont fit my crocs

Durability11%

they break easy

Advertised Vs Actual Product11%

very different to images

Color11%

Very good selection although a few that were not pink themed as description stated

Quality-Overall11%

Cheap

Croc Charms return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

64%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product
29%
2Size-Overall
21%
3Quality-Overall
15%
4Color
14%
5Functionality-Overall
7%

Common Croc Charms questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Croc Charms 45/100 on Amazon United Kingdom — Skip it. The niche generates £292K/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +109.3% over the last 90 days.
Search demand for Croc Charms on Amazon United Kingdom peaks in Jul–Aug–Dec, where the busiest month runs 4.3× the quietest.