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Cricut Accessories

Maybe

Returns run at only 0.8% of orders. But demand is soft, at -46.4% this quarter, so Cricut Accessories is a Maybe.

Flapen Score
52
52 / 100
Top 34% of 2,461 Fashion niches · +4 vs the category median of 48
Market size
£100K/yr150K searches / yr
90-day growth
-46.4%search demand this quarter
Competition
35%top-5 click share · 25 brands · 76 sellers

Flapen Score

Cricut Accessories against its category

The dotted line is the Fashion average. Past it, Cricut Accessories is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cricut Accessories market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cricut Accessories 150K times last year and spent an estimated £100K. The top 5 brands take 53% of clicks. Demand peaks in Jan–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

5.3% of searches ended in a purchase last week.

Shoppers searched for this 150K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -46.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £100K a year.

Searches, last 12 months
150K
Growth, 90 days vs prior 90
-46.4%
Conversion, latest week
5.3%
Market size, estimated
£100Ka year
Peak month
December4.5× the quietest month
Top search term
cricut accessories142K searches a year

02 · Price

A sale here is worth £12.74.

Listings sell for £12.74 on average, from £3.03 to £47.32. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £12.74 that is £0 to £1K a year per listing.

Average price
£12.74under the $15 to $100 sweet spot
Price range
£3.03–£47.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #66 within Luggage & Travel Gear. It carries 1,425 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
4.0%
Average rank
#66in Luggage & Travel Gear
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,425per listing
Listings tracked
34

04 · Newcomers

Amazon counts 2 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
32 months

Products

Top Cricut Accessories products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£4K£8K£12K£16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

76

Top-5 brand share

53%

Top 20: 94%

Top-5 click share

35%

Top 20: 83%

Open market

42%

  • Cricut19%
  • OSDUE14%
  • VINYL FROG9%
  • Bobeen6%
  • VEPEPE5%
  • Welebar5%

Demand

Cricut Accessories search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 4.5×

Search terms

Top Cricut Accessories search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cricut accessories142K/yr
  • cricut maker 3 accessories4K/yr
  • cricut explore 3 accessories2K/yr
  • cricut accessories clearance2K/yr

Reviews and returns

What reviews say buyers love and hate about Cricut Accessories

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness22%−0.07

not the best adhesion

Non adhesive

Not sticky enough

Quality-Overall9%+1.75

Cheap quality

the quality is different

Not good quality

Size-Overall7%−0.02

Does not fit

Does not fit cricut as suggested very disappointed

Do not fit explore 5

Color5%−0.01

Yellow not white

Flat colours

its more off white

Ease Of Use4%+0.39

doesnt stay in one place which makes working quickly difficult

very hard to work with

cannot be used fresh off the print

Love

Quality-Overall25%+1.75

Great quality tools

Excellent product

Good quality, nice and thick

Value For Money20%+1.31

Excellent value for money

Good value for money

Good price

Ease Of Use9%+0.39

Easy to use

Easy to put on

easy to remove

Adhesion/Stickiness6%−0.07

flawless adhesion

has a good stick adhesion

It sticky

Color5%−0.01

Nice colour

Great colours

The colours are stunning in person — vibrant

Return

0.8% Return rate 31% Fixable by listing

Compatibility-Overall22%▆▅█▇▆▅

Not compatible

didn't fit the machine

Is not compatible with maker 4 model

Size-Overall13%▃▇▆▆█▄

Does not fit

Does not fit cricut as suggested very disappointed

Do not fit explore 5

Adhesion/Stickiness11%█▅▄▆▃▅

not the best adhesion

Non adhesive

Not sticky enough

Functionality-Overall7%▄▂▁▄▅█
Color7%▁▇▃▃▅█

Yellow not white

Flat colours

its more off white

FAQ

Common Cricut Accessories questions

Answered from the same tracked data.