Is cricket hat profitable to sell on Amazon United Kingdom?

The niche generates £17K/yr across 30 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +720.2%. Flapen's verdict: Skip it (49/100).

How competitive is the cricket hat niche?

13 brands and 36 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in cricket hat?

Top complaints mined from reviews: Size-Overall, Strap/String Quality, Quality-Overall. The return rate is 3.6%.

When does demand for cricket hat peak?

Demand peaks in May–Jun–Jul–Aug; the busiest month runs 12.0× the quietest.

What does it cost to enter the cricket hat niche?

Listings span £5.87–£18.87; the average listing price is £12.22 (sweet spot $15–$100). The average incumbent carries 921 reviews — the moat a new listing must climb.

cricket hat

Skip it

A small market ($17K/yr) — this niche doesn't clear our bar today.

Growth

Incredible+720.2%

90-day search growth — must beat 0% to launch

Review moat

Good920.93

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Avg price

Good£12.22

avg listing price — sweet spot $15–$100

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Returns

Okay3.6%

return rate — above 5% kills the launch gate

Price range

Okay£5.87–£18.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Market size

Bad£17K

£17K/yr · 69K searches

Signals Trending

According to Flapen's Amazon United Kingdom niche tracking, cricket hat is a £17K/yr Amazon United Kingdom market (69K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Skip it — 49/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

cricket hat market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: £18K–£24K; units × avg price
Conversion rate: 2.1%
Avg BSR: #527
Page quality: 0%
Prime: 83%
Sponsored: 57%
Out of stock: 2.7%
Avg brand age: 50 months
Avg seller age: 185 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 flat

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

51%

Top 20: 86%

Open market

17%

Gunn & Moore39%
Kookaburra18%
GADIEMKENSD9%
Buckets of Hats7%
Wmcaps6%
JAN & JUL4%
Open — no brand owns it (7 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +720.2% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 12.0×

Open Trend

Top cricket hat search terms

cricket hat30K/yr +734.5%1.9% conv.
england cricket hat19K/yr +741.4%0.9% conv.
cricket hats for men uk13K/yr +630.2%1.7% conv.
cricket sun hat5K/yr +840.1%1.8% conv.
cricket hats for men3K/yr +719.7%1.7% conv.

All search terms

Top cricket hat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Gunn & Moore GM | Panama Cricket Hat White X-Large

Gunn & Moore£14.364.2★107 rev

Gunn & Moore GM | Panama Cricket Hat White Medium

Gunn & Moore£13.614.2★361 rev

GADIEMKENSD UPF 50+ Foldable Baseball Cap with Breathable Mesh Extended Brim Running Caps for Men Women Water Repellent Summer Cricket Hats Golf Hat for Outdoors Sports White

GADIEMKENSD£10.325.0★16 rev

Buckets of Hats Lions Traditional England Bucket Hat for Football and Cricket Supporters Navy Blue

Buckets of Hats£13.134.1★35 rev

Kookaburra Unisex Kcc120m Sun Hat Neutral Neutral M EU

Kookaburra£10.264.1★159 rev

Newest

by launch date

TOP-EX Waterproof Sun Hats for Men Women UPF 50 UV Safari Hats Wide Brim Outdoor Hat for Travel Walking Golf Fishing Hiking Adjustable Packable Windproof Khaki M/L

TOP-EX£18.8764 rev

6mo ago

GADIEMKENSD UPF 50+ Foldable Baseball Cap with Breathable Mesh Extended Brim Running Caps for Men Women Water Repellent Summer Cricket Hats Golf Hat for Outdoors Sports White

GADIEMKENSD£10.3216 rev

11mo ago

GADIEMKENSD UPF 50+ Foldable Baseball Cap with Breathable Mesh Extended Brim Running Caps for Men Women Water Repellent Summer Cricket Hats Golf Hat for Outdoors Sports Black

GADIEMKENSD£9.9516 rev

11mo ago

Buckets of Hats Lions Traditional England Bucket Hat for Football and Cricket Supporters White

Buckets of Hats£13.1335 rev

1y ago

FURTALK Sun Hats for Men Fishing Hat UPF 80+ Foldable Wide Brim Outdoor Hiking Beach Summer Hats Khaki

FURTALK£13.801,187 rev

1y ago

What buyers say about cricket hat

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Good quality and adjustable fit”

Size-Overall15%

“It fits perfectly with plenty of adjustment and covers ears, neck and face easily”

Value For Money10%

“Good price”

Comfort-Overall8%

“So comfortable”

Adjustability/Rotatability/Reclining7%

“Well adjustable, fits both large and small heads”

Weight Light7%

“lightweight fishing hat”

Advertised Vs Actual Product6%

“Does the job”

Weather Proof4%

“ideal for the savanna”

Suitability Hot Weather3%

“it does a good job of stopping the sun”

Material Quality2%

“good quality material”

What buyers complain about

Size-Overall35%

“Fit Could Be Better”

Strap/String Quality13%

“The rope strap broke pretty much as soon as it arrived sadly”

Quality-Overall9%

“As to the hat itself - the build quality is quite cheap”

Lining Quality8%

“Crown lining could be better”

Durability3%

“one of the side poppers broke on first use”

Color3%

“Fake Colour”

Top return reasons

Size-Overall77%

Shape/Style4%

Color3%

Advertised Vs Actual Product3%

Width2%

Material Quality2%

Strap/String Quality2%

Stiffness1%

Comfort-Overall1%

Quality-Overall1%

Common questions

Is cricket hat profitable to sell on Amazon United Kingdom?: The niche generates £17K/yr across 30 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +720.2%. Flapen's verdict: Skip it (49/100).
How competitive is the cricket hat niche?: 13 brands and 36 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in cricket hat?: Top complaints mined from reviews: Size-Overall, Strap/String Quality, Quality-Overall. The return rate is 3.6%.
When does demand for cricket hat peak?: Demand peaks in May–Jun–Jul–Aug; the busiest month runs 12.0× the quietest.
What does it cost to enter the cricket hat niche?: Listings span £5.87–£18.87; the average listing price is £12.22 (sweet spot $15–$100). The average incumbent carries 921 reviews — the moat a new listing must climb.