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Cricket Hat

Fail

Shoppers spend an estimated $17K a year here, so Cricket Hat is a Fail.

Filters Trending
Flapen Score
49
49 / 100
Top 45% of 2,461 Fashion niches · +1 vs the category median of 48
Market size
£17K/yr69K searches / yr
90-day growth
+720.2%search demand this quarter
Competition
51%top-5 click share · 13 brands · 36 sellers

Flapen Score

Cricket Hat against its category

The dotted line is the Fashion average. Past it, Cricket Hat is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cricket Hat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cricket Hat 69K times last year and spent an estimated £17K. The top 5 brands take 78% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +720.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £17K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
+720.2%
Conversion, latest week
2.1%
Market size, estimated
£17Ka year
Peak month
July12.0× the quietest month
Top search term
cricket hat30K searches a year

02 · Price

A sale here is worth £12.22.

Listings sell for £12.22 on average, from £5.87 to £18.87. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £12.22 that is £0 to £1K a year per listing.

Average price
£12.22under the $15 to $100 sweet spot
Price range
£5.87–£18.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
3.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #527 within Accessories. It carries 921 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
83%
Out of stock, average day
2.7%
Average rank
#527in Accessories
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
921per listing
Listings tracked
30

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Cricket Hat products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 flat

Sellers

36

Est. top-5 brand share

78%

Top 20: 100%

Est. top-5 click share

51%

Top 20: 86%

Open market

17%

  • Gunn & Moore39%
  • Kookaburra18%
  • GADIEMKENSD9%
  • Buckets of Hats7%
  • Wmcaps6%
  • JAN & JUL4%
  • Open — no brand owns it (7 brands, 17%)

Demand

Cricket Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 12.0×

Search terms

Top Cricket Hat search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cricket hat30K/yr
  • england cricket hat19K/yr
  • cricket hats for men uk13K/yr
  • cricket sun hat5K/yr
  • cricket hats for men3K/yr

Reviews and returns

What reviews say buyers love and hate about Cricket Hat

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
35%of negative reviews mention “Size-Overall”
3.6%of orders come back
“Fit Could Be Better”
A buyer, on “Size-Overall”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Cricket Hat questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data