cricket box
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Growth
Incredible+115.3%90-day search growth — must beat 0% to launch
Review moat
Great131.89avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£4.96–£36.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.96avg listing price — sweet spot $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad95%top-5 brand share — brand-locked demand
Market size
Bad£24K£24K/yr · 52K searches
According to Flapen's Amazon United Kingdom niche tracking, cricket box is a £24K/yr Amazon United Kingdom market (52K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 56/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
cricket box market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £19K–£26K
- units × avg price
- Conversion rate
- 3.5%
- Avg BSR
- #134
- Page quality
- 0%
- Prime
- 63%
- Sponsored
- 42%
- Out of stock
- 4.5%
- Avg brand age
- 56 months
- Avg seller age
- 197 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
34
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
57%
Top 20: 100%
Open market
3%
- Gray-Nicolls32%
- FORTRESS27%
- STEP ONE23%
- Gunn & Moore10%
- V.Sports4%
- Mozi Sports2%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +115.3% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 6.0×
Top cricket box products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FORTRESS Abdo Guard - Cricket Box Lightweight Protective Cup for Junior Youth & Adult Comfortable Foam-Padded ABS Shell for Batting Shorts
FORTRESS£7.054.4★30 rev
FORTRESS Abdo Guard - Cricket Box Lightweight Protective Cup for Junior Youth & Adult Comfortable Foam-Padded ABS Shell for Batting Shorts
FORTRESS£7.154.4★30 rev
STEP ONE | Cricket Box Shorts with Built-in Cup Holder | No Jockstrap Needed | UltraGlyde Ride-Up Resistant | Bamboo Viscose | Thicker Legs Fit | X-Cup Black
STEP ONE£36.020.0★0 rev
Gray-Nicolls Official Standard Cricket Abdo Guard Size Mens
Gray-Nicolls£7.854.3★149 rev
GRAY-NICOLLS Abdo Guard Standard Cricket Protection MENS
Gray-Nicolls£7.364.0★122 rev
Newest
by launch dateSTEP ONE | Cricket Box Shorts with Built-in Cup Holder | No Jockstrap Needed | UltraGlyde Ride-Up Resistant | Bamboo Viscose | Thicker Legs Fit | X-Cup Black
STEP ONE£36.020 rev
STEP ONE | Cricket Box Shorts with Built-in Cup Holder | No Jockstrap Needed | UltraGlyde Ride-Up Resistant | Bamboo Viscose | Thicker Legs Fit | X-Cup Black
STEP ONE£33.930 rev
STEP ONE | Cricket Box Shorts with Built-in Cup Holder | No Jockstrap Needed | UltraGlyde Ride-Up Resistant | Bamboo Viscose | Thicker Legs Fit | X-Cup Black
STEP ONE£33.610 rev
STEP ONE | Cricket Box Shorts with Built-in Cup Holder | No Jockstrap Needed | UltraGlyde Ride-Up Resistant | Bamboo Viscose | Thicker Legs Fit | X-Cup Black
STEP ONE£32.340 rev
Abdominal Guard | Protective Cricket Box Abdominal Guard | Strong Plastic Slip In Guard | Sizes Adult Youth Junior Small Junior Ladies 4 Styles (1 Classic Mens)
ND Sports£5.101 rev
Trending
90-day click momentumSTEP ONE | Cricket Box Shorts with Built-in Cup Holder | No Jockstrap Needed | UltraGlyde Ride-Up Resistant | Bamboo Viscose | Thicker Legs Fit | X-Cup Black
STEP ONE£32.340.0★
STEP ONE | Cricket Box Shorts with Built-in Cup Holder | No Jockstrap Needed | UltraGlyde Ride-Up Resistant | Bamboo Viscose | Thicker Legs Fit | X-Cup Black
STEP ONE£33.930.0★
STEP ONE | Cricket Box Shorts with Built-in Cup Holder | No Jockstrap Needed | UltraGlyde Ride-Up Resistant | Bamboo Viscose | Thicker Legs Fit | X-Cup Black
STEP ONE£33.610.0★
STEP ONE | Cricket Box Shorts with Built-in Cup Holder | No Jockstrap Needed | UltraGlyde Ride-Up Resistant | Bamboo Viscose | Thicker Legs Fit | X-Cup Black
STEP ONE£36.020.0★
Abdominal Guard | Protective Cricket Box Abdominal Guard | Strong Plastic Slip In Guard | Sizes Adult Youth Junior Small Junior Ladies 4 Styles (1 Classic Mens)
ND Sports£5.105.0★
What buyers say about cricket box
What buyers praise and complain about, mined from review topics.What buyers love
“Comfortable”
“Does the job”
“Nice material”
“It has padded edges, making it comfortable to wear and feels strong and rigid”
“Good for the money”
“Its easy to care and durable too”
What buyers complain about
“Very oversized”
“Not the most comfortable thing to wear”
Top return reasons
Common questions
- Is cricket box profitable to sell on Amazon United Kingdom?
- The niche generates £24K/yr across 19 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +115.3%. Flapen's verdict: Worth a look (56/100).
- How competitive is the cricket box niche?
- 8 brands and 34 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in cricket box?
- Top complaints mined from reviews: Size-Overall, Comfort-Overall. The return rate is 0.7%.
- When does demand for cricket box peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 6.0× the quietest.
- What does it cost to enter the cricket box niche?
- Listings span £4.96–£36.02; the average listing price is £12.96 (sweet spot $15–$100). The average incumbent carries 132 reviews — the moat a new listing must climb.