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Cricket Box

Cricket Box shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals Trending

Flapen Score

56
Worth a look
Market size 6Growth 95Conversion 44Competition 46Returns 96Price range 68Avg price 58Brand share 13Review moat 93Quality gap 73
This niche Category average

Is Cricket Box profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Cricket Box is a £24K/yr Amazon United Kingdom market (52K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 56/100.

Cricket Box: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +115.3% over the last 90 days and 3.5% of searches end in a purchase.

£24K

revenue / yr

Units sold / yr2K
Search volume / yr+115.3%52K
Conversion rate3.5%
Avg price£12.96

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

5%

open market share

Brands · sellers8 · 34
Top-5 product click share57%
Open market5%
Avg brand age56 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement42%
New entrants (1y)5· 0 succeeded
Avg rating4.3★
Avg reviews132

Top Cricket Box products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

£0£958£2K£3K£4K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

Brands

8 falling

Sellers

34

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

3%

  • Gray-Nicolls32%
  • FORTRESS27%
  • STEP ONE23%
  • Gunn & Moore10%
  • V.Sports4%
  • Mozi Sports2%
  • Open — no brand owns it (2 brands, 3%)

Cricket Box demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume52KCVR3.5%Products19Brands8Top 5 Brands95%OOS Rate4.5%Rating4.3★Reviews132Avg BSR#134
4K3KSpike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 6.0×

What reviews say buyers love and hate about Cricket Box

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Comfort-Overall33%

Comfortable

Advertised Vs Actual Product25%

Does the job

Material Quality13%

Nice material

Cushion13%

It has padded edges, making it comfortable to wear and feels strong and rigid

Value For Money8%

Good for the money

What buyers complain about

100% of reviews
Size-Overall75%

Very oversized

Comfort-Overall25%

Not the most comfortable thing to wear

Cricket Box return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

95%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
88%
2Advertised Vs Actual Product
8%
3Quality-Overall
2%
4Stain Resistance
1%
5Ease Of Use
1%

Common Cricket Box questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cricket Box 56/100 on Amazon United Kingdom — Worth a look. The niche generates £24K/yr across 19 tracked products. 0 of 5 products launched in the last 360 days are still selling. Search demand moved +115.3% over the last 90 days.
Search demand for Cricket Box on Amazon United Kingdom peaks in Apr–May–Jun–Jul, where the busiest month runs 6.0× the quietest.