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Cricket Box

Maybe

Returns run at only 0.7% of orders. But shoppers spend only $24K a year here, so Cricket Box is a Maybe.

Filters Trending
Flapen Score
56
56 / 100
Top 21% of 2,461 Fashion niches · +8 vs the category median of 48
Market size
£24K/yr52K searches / yr
90-day growth
+115.3%search demand this quarter
Competition
57%top-5 click share · 8 brands · 34 sellers

Flapen Score

Cricket Box against its category

The dotted line is the Fashion average. Past it, Cricket Box is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cricket Box market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cricket Box 52K times last year and spent an estimated £24K. The top 5 brands take 95% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +115.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
+115.3%
Conversion, latest week
3.5%
Market size, estimated
£24Ka year
Peak month
May6.0× the quietest month
Top search term
cricket box48K searches a year

02 · Price

A sale here is worth £12.96.

Listings sell for £12.96 on average, from £4.96 to £36.02. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £12.96 that is £0 to £1K a year per listing.

Average price
£12.96under the $15 to $100 sweet spot
Price range
£4.96–£36.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

42% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #134 within Activewear. It carries 132 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
63%
Out of stock, average day
4.5%
Average rank
#134in Activewear
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
132per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Cricket Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£958£2K£3K£4K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

Brands

8 falling

Sellers

34

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

3%

  • Gray-Nicolls32%
  • FORTRESS27%
  • STEP ONE23%
  • Gunn & Moore10%
  • V.Sports4%
  • Mozi Sports2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Cricket Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 6.0×

Reviews and returns

What reviews say buyers love and hate about Cricket Box

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall75%−0.51

Very oversized

Absolutely tiny

Far too small in all dimensions

Comfort-Overall25%−0.09

Not the most comfortable thing to wear

Love

Comfort-Overall33%−0.09

Comfortable

gives all comfort wearing other brands priced two to five times the price of this shorts

Comfortable and does the job

Advertised Vs Actual Product25%+4.04

Does the job

Material Quality13%+0.26

Nice material

Cushion13%+0.26

It has padded edges, making it comfortable to wear and feels strong and rigid

Value For Money8%+0.17

Good for the money

It is good for its price

Value for the money, Recommended

Return

0.7% Return rate 95% Fixable by listing

Size-Overall88%▆▇█▇█▇

Very oversized

Absolutely tiny

Far too small in all dimensions

Advertised Vs Actual Product8%█▆▁▆▃▄
Quality-Overall2%█▁▁▁▁▁
Stain Resistance1%▁▁▁█▁▁
Ease Of Use1%▁▁▁▁▁█

FAQ

Common Cricket Box questions

Answered from the same tracked data.