Is cricket bag profitable to sell on Amazon United Kingdom?

The niche generates £118K/yr across 30 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is +81.8%. Flapen's verdict: Worth a look (62/100).

How competitive is the cricket bag niche?

10 brands and 36 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in cricket bag?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Zipper Quality. The return rate is 2.2%.

When does demand for cricket bag peak?

Demand peaks in Apr–May–Jun; the busiest month runs 5.2× the quietest.

What does it cost to enter the cricket bag niche?

Listings span £12.61–£68.89; the average listing price is £34.66 (sweet spot $15–$100). The average incumbent carries 94 reviews — the moat a new listing must climb.

cricket bag

Worth a look

Shows a thin review moat (94 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Review moat

Incredible94.4

avg incumbent reviews — the moat a new listing must climb

Avg price

Incredible£34.66

avg listing price — sweet spot $15–$100

Price range

Great£12.61–£68.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Great+81.8%

90-day search growth — must beat 0% to launch

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Returns

Good2.2%

return rate — above 5% kills the launch gate

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Market size

Okay£118K

£118K/yr · 184K searches

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, cricket bag is a £118K/yr Amazon United Kingdom market (184K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 62/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

cricket bag market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: £87K–£104K; units × avg price
Conversion rate: 1.8%
Avg BSR: #59
Page quality: 0%
Prime: 60%
Sponsored: 50%
Out of stock: 8.6%
Avg brand age: 54 months
Avg seller age: 191 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

45%

Top 20: 86%

Open market

12%

PROSTYLE SPORTS21%
FORTRESS21%
Kookaburra17%
Gunn & Moore17%
A2B6%
Gray-Nicolls5%
Open — no brand owns it (4 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +81.8% search growth over the last 90 days.

Peak months: Apr, May, Jun · busiest ÷ quietest = 5.2×

Open Trend

Top cricket bag search terms

cricket bag92K/yr +87.7%1.2% conv.
cricket bag with wheels17K/yr +121.3%1.5% conv.
cricket kit bag15K/yr +28.2%0.9% conv.
kookaburra cricket bag11K/yr +117.2%1.3% conv.
cricket bags14K/yr +58.1%0.6% conv.
junior cricket bag8K/yr +142.1%1.4% conv.
cricket kit bag for adults men6K/yr +55.3%0.4% conv.
cricket duffle bag7K/yr +48.5%0.9% conv.
cricket bag junior5K/yr +129.7%2.8% conv.
cricket bags wheelie4K/yr +70.8%2.2% conv.

All search terms

Top cricket bag products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

FORTRESS Original Cricket Duffle Bag [80L/120L Capacity] | Cricket Bag (Junior (80L Capacity))

FORTRESS£36.213.6★2 rev

PROSTYLE SPORTS Cricket Duffle Bag Cricket kit Bag 2023 (Red/Black)

PROSTYLE SPORTS£33.303.8★12 rev

Gunn & Moore£32.184.2★20 rev

Nd Cricket Kit Holdall Wheelie Bag Senior

Only Cricket£28.624.4★9 rev

Kookaburra 9500 Wheelie Cricket Bag - Black/Neon Green 700mm x 310mm x 280mm

Kookaburra£30.374.1★35 rev

Newest

by launch date

Gray Nicolls Team 350 Duffle Bag 2026 - Navy-Royal Duffle

Gray-Nicolls£44.382 rev

7mo ago

Gray Nicolls Team 350 Duffle Bag 2026 - Red-Black Duffle

Gray-Nicolls£42.862 rev

7mo ago

Kookaburra d6500 Junior Cricket Duffle Bag - Navy/Orange | Ideal for Junior cricketers

Kookaburra£26.4941 rev

8mo ago

Kookaburra 9500 Wheelie Cricket Bag - Navy & Orange 700mm x 310mm x 280mm

Kookaburra£31.0224 rev

8mo ago

Gunn & Moore GM Diamond Ben Stokes Duffle Cricket Bag Holdall Sleeve for 1 Bat Adjustable Comfort Straps Volume - 55 litres Tough 600 Denier Polyester Black Grey & Blue BS55

Gunn & Moore£25.733 rev

9mo ago

What buyers say about cricket bag

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall30%

“Really impressed with build quality capacity and manoverability”

Size-Overall20%

“fits all my sons kit”

Pockets/Compartments11%

“roomy- perfect bag bought after much research”

Storage Capacity5%

“good colour and large capacity,”

Value For Money5%

“Fantastic bag for the price”

Durability4%

“Very good quality and durability”

Material Quality3%

“The material appears to be durable”

Weight Light2%

“Lightweight”

Handle Quality2%

“great carry handles”

Portability2%

“be able to Carry around with ease”

What buyers complain about

Size-Overall19%

“not fit for purpose”

Quality-Overall15%

“Do not buy this quality very poor”

Zipper Quality15%

“the zip aint”

Portability11%

“Travelling was very frustrating it wasnt cheap either”

Durability6%

“Broken rucksack strap within 4 weeks of having”

Strap/String Quality4%

“Broken rucksack strap within 4 weeks of having”

Thickness4%

“l fear they are a bit thin”

Material Quality1%

“zipped top was of flimsy material”

Value For Money1%

“its probably overpriced as it is”

Handle Quality1%

“Extendable handle was on the stiff side”

Top return reasons

Size-Overall81%

Quality-Overall4%

Advertised Vs Actual Product2%

Zipper Quality2%

Defective Material/Parts1%

Strap/String Quality1%

Strength1%