Crease Protectors
FailShoppers spend only $43K a year here, so Crease Protectors is a Fail.
- Flapen Score
- 41 / 100Ranks 1,878 of 2,461 Fashion niches · −7 vs the category median of 4841
- Market size
- £43K/yr96K searches / yr
- 90-day growth
- -4.4%search demand this quarter
- Competition
- 72%top-5 click share · 11 brands · 18 sellers
Flapen Score
Crease Protectors against its category
The dotted line is the Fashion average. Past it, Crease Protectors is stronger. Inside it, weaker.
Market
The Crease Protectors market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Crease Protectors 96K times last year and spent an estimated £43K. The top 5 brands take 90% of clicks. Demand peaks in Aug–Sep–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
6.4% of searches ended in a purchase last week.
Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.
- Searches, last 12 months
- 96K
- Growth, 90 days vs prior 90
- -4.4%
- Conversion, latest week
- 6.4%
- Market size, estimated
- £43Ka year
- Peak month
- December2.0× the quietest month
- Top search term
- crease protectors55K searches a year
02 · Price
A sale here is worth £7.00.
Listings sell for £7.00 on average, from £3.87 to £17.57. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £7.00 that is £2K to £4K a year per listing.
- Average price
- £7.00under the $15 to $100 sweet spot
- Price range
- £3.87–£17.57
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 1.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #195 within Shoe, Jewellery & Watch Accessories. It carries 2,134 reviews at 3.99 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 13.9%
- Average rank
- #195in Shoe, Jewellery & Watch Accessories
- Average rating
- 3.99 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,134per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Crease Protectors products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Yoodeet 6 Pairs Shoe Crease Protector Shoe Shields for Most Sneakers Creases for Womens 5-9 Mens 7-12
- Price
- £5.81
- Rating
- 3.8/5
- Reviews
- 95
- Age
- 2y ago

Crep Protect Memory Foam Shoe Crease Protectors - Sneaker Guards for Dunk Low Air Force Jordan - Prevent Creasing - Large Size UK 7-12.5 (1 Pair)
- Price
- £10.16
- Rating
- 4.1/5
- Reviews
- 813
- Age
- 1y ago

DK177 2 Pairs Sneaker Crease Protectors Age Box Shoe Creases Anti Wrinkle Sneaker Shoe Crease Guards Crease Protectors for Air Force 1 Mens UK Size 7-12 - White
- Price
- £5.47
- Rating
- 4.0/5
- Reviews
- 5,149
- Age
- 6y ago

Yoodeet 6 Pairs Shoe Crease Protector Shoe Shields for Most Sneakers Creases for Womens 5-9 Mens 7-12
- Price
- £6.19
- Rating
- 3.8/5
- Reviews
- 95
- Age
- 2y ago

NEPAK 2 Pairs Crease Protectors for Air Force 1 Against Toe Box Shoe Creases Sneaker Shoes Protectors Womens UK Size 3-6.5 (White)
- Price
- £4.31
- Rating
- 4.0/5
- Reviews
- 462
- Age
- 2y ago
Trending
90-day click momentum
Wonder Care Shoe Crease Protector Anti Wrinkle Shoe Protector Sneaker Guards for Dunk Low Anti Crease Protector 1Pair Black Large
- Price
- £8.21
- Rating
- 4.1/5
- Reviews
- 5
- Age
- 1y ago

Wonder Care Shoe Crease Protector Anti Wrinkle Shoe Protector Sneaker Guards for Dunk Low Anti Crease Protector 1Pair Black Small
- Price
- £7.35
- Rating
- 4.1/5
- Reviews
- 5
- Age
- 1y ago

Yoodeet 6 Pairs Shoe Crease Protector Shoe Shields for Most Sneakers Creases for Womens 5-9 Mens 7-12
- Price
- £6.19
- Rating
- 3.8/5
- Reviews
- 95
- Age
- 2y ago

Yoodeet 6 Pairs Shoe Crease Protector Shoe Shields for Most Sneakers Creases for Womens 5-9 Mens 7-12
- Price
- £5.81
- Rating
- 3.8/5
- Reviews
- 95
- Age
- 2y ago

Boolavard 4 Pcs Anti-Crease Shoe Protectors - Plastic Sneaker Crease Guards Adjustable Toe Box Stretcher for Shoe Care and Maintenance (Black Large Size UK 7-12.5)
- Price
- £4.21
- Rating
- 3.9/5
- Reviews
- 28
- Age
- 1y ago
Newest
by launch date
Wonder Care Shoe Crease Protector Anti Wrinkle Shoe Protector Sneaker Guards for Dunk Low Anti Crease Protector 1Pair Black Large
- Price
- £8.21
- Rating
- 4.1/5
- Reviews
- 5
- Age
- 1y ago

Wonder Care Shoe Crease Protector Anti Wrinkle Shoe Protector Sneaker Guards for Dunk Low Anti Crease Protector 1Pair Black Small
- Price
- £7.35
- Rating
- 4.1/5
- Reviews
- 5
- Age
- 1y ago

Boolavard 4 Pcs Anti-Crease Shoe Protectors - Plastic Sneaker Crease Guards Adjustable Toe Box Stretcher for Shoe Care and Maintenance (Black Large Size UK 7-12.5)
- Price
- £4.21
- Rating
- 3.9/5
- Reviews
- 28
- Age
- 1y ago

Crep Protect Memory Foam Shoe Crease Protectors - Sneaker Guards for Dunk Low Air Force Jordan - Prevent Creasing - Large Size UK 7-12.5 (1 Pair)
- Price
- £10.16
- Rating
- 4.1/5
- Reviews
- 813
- Age
- 1y ago

NEPAK 2 Pairs Crease Protectors for Air Force 1 Against Toe Box Shoe Creases Sneaker Shoes Protectors Womens UK Size 3-6.5 (Black)
- Price
- £3.87
- Rating
- 4.0/5
- Reviews
- 462
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
11 falling
Sellers
18
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
10%
- Yoodeet39%
- DK17717%
- Crep Protect17%
- NEPAK9%
- Crease Protect4%
- Wonder Care4%
- Open — no brand owns it (5 brands, 10%)
Demand
Crease Protectors search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Dec · busiest ÷ quietest = 2.0×
Search terms
Top Crease Protectors search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- crease protectors55K/yr
- shoe crease protector13K/yr
- crease protectors for air force 110K/yr
- air force 1 crease protector6K/yr
- trainer crease protector5K/yr
- anti crease shoe protectors4K/yr
- crease protector4K/yr
Reviews and returns
What reviews say buyers love and hate about Crease Protectors
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Really hard and uncomfortable
Made the shoes incredibly uncomfortable
they were so uncomfortable that I couldnt even keep them in long enough to wear the shoes out for dinner
gave me friction burns
Hurt my feet
PAINFUL
binned them in the end
They dont last
theyve both snapped in the middle
Did stop creases for the day I tried them
worse for preventing creases
Theyre only just starting to crease
cheap crap
very bad quality
Not Very Good
Love
it hasnt been uncomfortable
The plastic shells are far more comfortable
Very comfy and are very secure in the shoe
Excellent product
Great quality
Actually very good
Works as advertised
Looks like the photo
As photographed
fit well
Fits like a glove
Would fit various sizes
Great value for money
Extremely good value
reasonably priced
Return
1.2% Return rate 46% Fixable by listing
the fit simply isnt practical in my experience
Made my shoes feel a size too small, pointless
Only for tiny feet
Really hard and uncomfortable
Made the shoes incredibly uncomfortable
they were so uncomfortable that I couldnt even keep them in long enough to wear the shoes out for dinner
The design doesnt fit comfortably around the toe area
Didnt fit well in my shoes
cheap crap
very bad quality
Not Very Good
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Crease Protectors questions
Answered from the same tracked data.









