Skip to content

Crease Protectors

a small market ($43K/yr) — Crease Protectors doesn't clear our bar today.

Flapen Score

41
Skip it
Market size 11Growth 23Conversion 70Competition 23Returns 92Price range 19Avg price 19Brand share 25Review moat 44Quality gap 95
This niche Category average

Is Crease Protectors profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Crease Protectors is a £43K/yr Amazon United Kingdom market (96K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Aug–Sep–Dec. Verdict: Skip it — 41/100.

Crease Protectors: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -4.4% over the last 90 days and 6.4% of searches end in a purchase.

£43K

revenue / yr

Units sold / yr8K
Search volume / yr-4.4%96K
Conversion rate6.4%
Avg price£7.00

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers11 · 18
Top-5 product click share72%
Open market10%
Avg brand age32 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 17 products

Sponsored placement88%
New entrants (1y)0· 0 succeeded
Avg rating4.0★
Avg reviews2,134

Top Crease Protectors products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

£0£4K£9K£13K£17K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

18

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

10%

  • Yoodeet39%
  • DK17717%
  • Crep Protect17%
  • NEPAK9%
  • Crease Protect4%
  • Wonder Care4%
  • Open — no brand owns it (5 brands, 10%)

Crease Protectors demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume96KCVR6.4%Products17Brands11Top 5 Brands90%OOS Rate13.9%Rating4.0★Reviews2,134Avg BSR#195
9K7KHoliday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Dec · busiest ÷ quietest = 2.0×

Top Crease Protectors search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • crease protectors55K/yr
  • shoe crease protector13K/yr
  • crease protectors for air force 110K/yr
  • air force 1 crease protector6K/yr
  • trainer crease protector5K/yr
  • anti crease shoe protectors4K/yr
  • crease protector4K/yr

What reviews say buyers love and hate about Crease Protectors

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Comfort-Overall17%

it hasnt been uncomfortable

Quality-Overall15%

Excellent product

Advertised Vs Actual Product15%

Works as advertised

Size-Overall13%

fit well

Value For Money11%

Great value for money

What buyers complain about

86% of reviews
Comfort-Overall17%

Really hard and uncomfortable

Pain Relief-Overall16%

gave me friction burns

Durability12%

binned them in the end

Wrinkles9%

Did stop creases for the day I tried them

Quality-Overall8%

cheap crap

Crease Protectors return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

46%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
24%
2Comfort-Overall
17%
3Feet Fit
14%
4Quality-Overall
9%
5Functionality-Overall
6%

Common Crease Protectors questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Crease Protectors 41/100 on Amazon United Kingdom — Skip it. The niche generates £43K/yr across 17 tracked products. Search demand moved -4.4% over the last 90 days.
Search demand for Crease Protectors on Amazon United Kingdom peaks in Aug–Sep–Dec, where the busiest month runs 2.0× the quietest.