crease protectors
Skip itA small market ($43K/yr) — this niche doesn't clear our bar today.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,134.35avg incumbent reviews — the moat a new listing must climb
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Growth
Bad-4.4%90-day search growth — must beat 0% to launch
Competition
Bad72%top-5 click share — a locked-up shelf
Avg price
Bad£7.00avg listing price — sweet spot $15–$100
Price range
Bad£3.87–£17.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£43K£43K/yr · 96K searches
According to Flapen's Amazon United Kingdom niche tracking, crease protectors is a £43K/yr Amazon United Kingdom market (96K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Aug–Sep–Dec. Verdict: Skip it — 41/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
crease protectors market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £42K–£56K
- units × avg price
- Conversion rate
- 6.4%
- Avg BSR
- #195
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 13.9%
- Avg brand age
- 32 months
- Avg seller age
- 216 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 falling
Sellers
18
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
10%
- Yoodeet39%
- DK17717%
- Crep Protect17%
- NEPAK9%
- Crease Protect4%
- Wonder Care4%
- Open — no brand owns it (5 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.4% search growth over the last 90 days.Peak months: Aug, Sep, Dec · busiest ÷ quietest = 2.0×
Top crease protectors search terms
- crease protectors55K/yr
- shoe crease protector13K/yr
- crease protectors for air force 110K/yr
- air force 1 crease protector6K/yr
- trainer crease protector5K/yr
- anti crease shoe protectors4K/yr
- crease protector4K/yr
Top crease protectors products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yoodeet 6 Pairs Shoe Crease Protector Shoe Shields for Most Sneakers Creases for Womens 5-9 Mens 7-12
Yoodeet£5.813.8★95 rev
Crep Protect Memory Foam Shoe Crease Protectors - Sneaker Guards for Dunk Low Air Force Jordan - Prevent Creasing - Large Size UK 7-12.5 (1 Pair)
Crep Protect£10.164.1★813 rev
DK177 2 Pairs Sneaker Crease Protectors Age Box Shoe Creases Anti Wrinkle Sneaker Shoe Crease Guards Crease Protectors for Air Force 1 Mens UK Size 7-12 - White
DK177£5.474.0★5,149 rev
Yoodeet 6 Pairs Shoe Crease Protector Shoe Shields for Most Sneakers Creases for Womens 5-9 Mens 7-12
Yoodeet£6.193.8★95 rev
NEPAK 2 Pairs Crease Protectors for Air Force 1 Against Toe Box Shoe Creases Sneaker Shoes Protectors Womens UK Size 3-6.5 (White)
NEPAK£4.314.0★462 rev
Newest
by launch date
Wonder Care Shoe Crease Protector Anti Wrinkle Shoe Protector Sneaker Guards for Dunk Low Anti Crease Protector 1Pair Black Large
Wonder Care£8.215 rev
Wonder Care Shoe Crease Protector Anti Wrinkle Shoe Protector Sneaker Guards for Dunk Low Anti Crease Protector 1Pair Black Small
Wonder Care£7.355 rev
Boolavard 4 Pcs Anti-Crease Shoe Protectors - Plastic Sneaker Crease Guards Adjustable Toe Box Stretcher for Shoe Care and Maintenance (Black Large Size UK 7-12.5)
Boolavard£4.2128 rev
Crep Protect Memory Foam Shoe Crease Protectors - Sneaker Guards for Dunk Low Air Force Jordan - Prevent Creasing - Large Size UK 7-12.5 (1 Pair)
Crep Protect£10.16813 rev
NEPAK 2 Pairs Crease Protectors for Air Force 1 Against Toe Box Shoe Creases Sneaker Shoes Protectors Womens UK Size 3-6.5 (Black)
NEPAK£3.87462 rev
Trending
90-day click momentumWonder Care Shoe Crease Protector Anti Wrinkle Shoe Protector Sneaker Guards for Dunk Low Anti Crease Protector 1Pair Black Large
Wonder Care£8.214.1★
Wonder Care Shoe Crease Protector Anti Wrinkle Shoe Protector Sneaker Guards for Dunk Low Anti Crease Protector 1Pair Black Small
Wonder Care£7.354.1★
Yoodeet 6 Pairs Shoe Crease Protector Shoe Shields for Most Sneakers Creases for Womens 5-9 Mens 7-12
Yoodeet£6.193.8★
Yoodeet 6 Pairs Shoe Crease Protector Shoe Shields for Most Sneakers Creases for Womens 5-9 Mens 7-12
Yoodeet£5.813.8★
Boolavard 4 Pcs Anti-Crease Shoe Protectors - Plastic Sneaker Crease Guards Adjustable Toe Box Stretcher for Shoe Care and Maintenance (Black Large Size UK 7-12.5)
Boolavard£4.213.9★
What buyers say about crease protectors
What buyers praise and complain about, mined from review topics.What buyers love
“it hasnt been uncomfortable”
“Excellent product”
“Works as advertised”
“fit well”
“Great value for money”
“theyve done a great job keeping the shape of the shoes”
“Nice and soft”
“- Ease of use due to the stitching allowing me to cut to my shoe size to fit it”
“I like these because they are robust and stylish, reasonably priced and shaped appropriately”
“which is honestly really impressive after a couple of years”
What buyers complain about
“Really hard and uncomfortable”
“gave me friction burns”
“binned them in the end”
“Did stop creases for the day I tried them”
“cheap crap”
“the fit simply isnt practical in my experience”
“The design doesnt fit comfortably around the toe area”
“Dreadful, the soft touch protection lining peeled off after using twice, metal spring comes away from the end toe shaper”
“Really hard and uncomfortable”
“Certainly not worth more than £2.00”
Top return reasons
Common questions
- Is crease protectors profitable to sell on Amazon United Kingdom?
- The niche generates £43K/yr across 17 tracked products. 90-day search growth is -4.4%. Flapen's verdict: Skip it (41/100).
- How competitive is the crease protectors niche?
- 11 brands and 18 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in crease protectors?
- Top complaints mined from reviews: Comfort-Overall, Pain Relief-Overall, Durability. The return rate is 1.2%.
- When does demand for crease protectors peak?
- Demand peaks in Aug–Sep–Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the crease protectors niche?
- Listings span £3.87–£17.57; the average listing price is £7.00 (sweet spot $15–$100). The average incumbent carries 2,134 reviews — the moat a new listing must climb.