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Crease Protectors

Fail

Shoppers spend only $43K a year here, so Crease Protectors is a Fail.

Flapen Score
41
41 / 100
Ranks 1,878 of 2,461 Fashion niches · −7 vs the category median of 48
Market size
£43K/yr96K searches / yr
90-day growth
-4.4%search demand this quarter
Competition
72%top-5 click share · 11 brands · 18 sellers

Flapen Score

Crease Protectors against its category

The dotted line is the Fashion average. Past it, Crease Protectors is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Crease Protectors market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Crease Protectors 96K times last year and spent an estimated £43K. The top 5 brands take 90% of clicks. Demand peaks in Aug–Sep–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

6.4% of searches ended in a purchase last week.

Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
96K
Growth, 90 days vs prior 90
-4.4%
Conversion, latest week
6.4%
Market size, estimated
£43Ka year
Peak month
December2.0× the quietest month
Top search term
crease protectors55K searches a year

02 · Price

A sale here is worth £7.00.

Listings sell for £7.00 on average, from £3.87 to £17.57. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £7.00 that is £2K to £4K a year per listing.

Average price
£7.00under the $15 to $100 sweet spot
Price range
£3.87–£17.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #195 within Shoe, Jewellery & Watch Accessories. It carries 2,134 reviews at 3.99 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
13.9%
Average rank
#195in Shoe, Jewellery & Watch Accessories
Average rating
3.99 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,134per listing
Listings tracked
17

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Crease Protectors products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£4K£9K£13K£17K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

18

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

10%

  • Yoodeet39%
  • DK17717%
  • Crep Protect17%
  • NEPAK9%
  • Crease Protect4%
  • Wonder Care4%
  • Open — no brand owns it (5 brands, 10%)

Demand

Crease Protectors search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KHoliday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Crease Protectors search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • crease protectors55K/yr
  • shoe crease protector13K/yr
  • crease protectors for air force 110K/yr
  • air force 1 crease protector6K/yr
  • trainer crease protector5K/yr
  • anti crease shoe protectors4K/yr
  • crease protector4K/yr

Reviews and returns

What reviews say buyers love and hate about Crease Protectors

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Comfort-Overall17%−0.09

Really hard and uncomfortable

Made the shoes incredibly uncomfortable

they were so uncomfortable that I couldnt even keep them in long enough to wear the shoes out for dinner

Pain Relief-Overall16%−0.29

gave me friction burns

Hurt my feet

PAINFUL

Durability12%−0.19

binned them in the end

They dont last

theyve both snapped in the middle

Wrinkles9%

Did stop creases for the day I tried them

worse for preventing creases

Theyre only just starting to crease

Quality-Overall8%+0.33

cheap crap

very bad quality

Not Very Good

Love

Comfort-Overall17%−0.09

it hasnt been uncomfortable

The plastic shells are far more comfortable

Very comfy and are very secure in the shoe

Quality-Overall15%+0.33

Excellent product

Great quality

Actually very good

Advertised Vs Actual Product15%+1.09

Works as advertised

Looks like the photo

As photographed

Size-Overall13%+0.70

fit well

Fits like a glove

Would fit various sizes

Value For Money11%+0.94

Great value for money

Extremely good value

reasonably priced

Return

1.2% Return rate 46% Fixable by listing

Size-Overall24%█▇▆▄▇▆

the fit simply isnt practical in my experience

Made my shoes feel a size too small, pointless

Only for tiny feet

Comfort-Overall17%██▇▇▂▆

Really hard and uncomfortable

Made the shoes incredibly uncomfortable

they were so uncomfortable that I couldnt even keep them in long enough to wear the shoes out for dinner

Feet Fit14%▂▅▇▆█▃

The design doesnt fit comfortably around the toe area

Didnt fit well in my shoes

Quality-Overall9%▅▃▅▄█▄

cheap crap

very bad quality

Not Very Good

Functionality-Overall6%▇█▃▁▁▃

FAQ

Common Crease Protectors questions

Answered from the same tracked data.