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Crease Protectors

Fail

Shoppers spend an estimated $43K a year here, so Crease Protectors is a Fail.

Flapen Score
41
41 / 100
Ranks 1,878 of 2,461 Fashion niches · −7 vs the category median of 48
Market size
£43K/yr96K searches / yr
90-day growth
-4.4%search demand this quarter
Competition
72%top-5 click share · 11 brands · 18 sellers

Flapen Score

Crease Protectors against its category

The dotted line is the Fashion average. Past it, Crease Protectors is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Crease Protectors market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Crease Protectors 96K times last year and spent an estimated £43K. The top 5 brands take 90% of clicks. Demand peaks in Aug–Sep–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 6.4% of those searches ended in a purchase.

Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
96K
Growth, 90 days vs prior 90
-4.4%
Conversion, latest week
6.4%
Market size, estimated
£43Ka year
Peak month
December2.0× the quietest month
Top search term
crease protectors55K searches a year

02 · Price

A sale here is worth £7.00.

Listings sell for £7.00 on average, from £3.87 to £17.57. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £7.00 that is £2K to £4K a year per listing.

Average price
£7.00under the $15 to $100 sweet spot
Price range
£3.87–£17.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #195 within Shoe, Jewellery & Watch Accessories. It carries 2,134 reviews at 3.99 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
13.9%
Average rank
#195in Shoe, Jewellery & Watch Accessories
Average rating
3.99 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,134per listing
Listings tracked
17

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Crease Protectors products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.

£0£4K£9K£13K£17K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

18

Est. top-5 brand share

90%

Top 20: 100%

Est. top-5 click share

72%

Top 20: 100%

Open market

10%

  • Yoodeet39%
  • DK17717%
  • Crep Protect17%
  • NEPAK9%
  • Crease Protect4%
  • Wonder Care4%
  • Open — no brand owns it (5 brands, 10%)

Demand

Crease Protectors search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KHoliday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Crease Protectors search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • crease protectors55K/yr
  • shoe crease protector13K/yr
  • crease protectors for air force 110K/yr
  • air force 1 crease protector6K/yr
  • trainer crease protector5K/yr
  • anti crease shoe protectors4K/yr
  • crease protector4K/yr

Reviews and returns

What reviews say buyers love and hate about Crease Protectors

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Comfort-Overall”
17%of negative reviews mention “Comfort-Overall”
1.2%of orders come back
“Really hard and uncomfortable”
A buyer, on “Comfort-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Crease Protectors questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data