Cow
FailShoppers spend only $58K a year here, so Cow is a Fail.
- Flapen Score
- 38 / 100Ranks 2,040 of 2,461 Fashion niches · −10 vs the category median of 4838
- Market size
- £58K/yr242K searches / yr
- 90-day growth
- -5.3%search demand this quarter
- Competition
- 77%top-5 click share · 12 brands · 17 sellers
Flapen Score
Cow against its category
The dotted line is the Fashion average. Past it, Cow is stronger. Inside it, weaker.
Market
The Cow market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cow 242K times last year and spent an estimated £58K. The top 5 brands take 79% of clicks. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
1.7% of searches ended in a purchase last week.
Shoppers searched for this 242K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.
- Searches, last 12 months
- 242K
- Growth, 90 days vs prior 90
- -5.3%
- Conversion, latest week
- 1.7%
- Market size, estimated
- £58Ka year
- Peak month
- December3.8× the quietest month
- Top search term
- cow121K searches a year
02 · Price
A sale here is worth £14.53.
Listings sell for £14.53 on average, from £6.74 to £29.35. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £14.53 that is £0 to £1K a year per listing.
- Average price
- £14.53under the $15 to $100 sweet spot
- Price range
- £6.74–£29.35
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #208 within Socks & Tights. It carries 1,529 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 100%
- Out of stock, average day
- 0.6%
- Average rank
- #208in Socks & Tights
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,529per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 0 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 21 months
Products
Top Cow products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Shamdon Home Collection Sherpa Fleece Blanket Hoodie for Women and Men Oversized Wearable Sweatshirt with Giant Hood &Pocket Warm Cozy Lounge Pullover Winter Gift for Unisex Adult Teenager
- Price
- £13.48
- Rating
- 4.6/5
- Reviews
- 842
- Age
- 4y ago

Jeasona 5 Pairs Cow Socks for Women Cow Gifts for Women Cow Print Socks Cow Gifts for Cow Lovers Cow Gifts for Her
- Price
- £10.33
- Rating
- 4.7/5
- Reviews
- 14,059
- Age
- 4y ago

GORGLITTER Womens Cow Print Wrap Mini Skirts A Line Western Cowgirl Skorts
- Price
- £21.67
- Rating
- 2.8/5
- Reviews
- 8
- Age
- 8mo ago

MSISILY Wearable Blanket with Sleeves Highland Cow Blanket Soft Snuggle Blanket Birthday Gifts for Women
- Price
- £25.19
- Rating
- 4.5/5
- Reviews
- 547
- Age
- 2y ago

Gifts for Women Cute Cow Coffee Mug Tea Cup with Spoon Lid Kawaii Stuff Funny Cool Mugs Valentines Mothers Day Halloween Xmas Gifts for Her Wife Mum Grandma Boyfriend Girl Teacher Friend Birthday
- Price
- £11.08
- Rating
- 4.7/5
- Reviews
- 1,903
- Age
- 3y ago
Trending
90-day click momentum
ViEinkaufen Highland Cow Gifts for Women Girls Tote Bag Makeup Bag Socks
- Price
- £9.34
- Rating
- 4.8/5
- Reviews
- 67
- Age
- 6mo ago

GORGLITTER Womens Cow Print High Slit Midi Cami Dress Ruched Slimming Long Dress Cowgirl Music Festival Outfits White Large
- Price
- £16.48
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

YLLSOPHAN Adult Men Women Animal Pattern Hooded Pyjamas Sleeping Wear Onesie Soft Flannel Extra Thickness Loose Fit Halloween Party Costume (UK Alpha XL Regular Regular Cow-Loose Fit)
- Price
- £15.10
- Rating
- 4.7/5
- Reviews
- 8
- Age
- 9mo ago

sharllen Fluffy Cow Slippers Novelty Cute Animal Fuzzy Plush House Shoes for Women Coffee 240
- Price
- £15.55
- Rating
- 4.5/5
- Reviews
- 129
- Age
- 2y ago

GORGLITTER Womens Cow Print Wrap Mini Skirts A Line Western Cowgirl Skorts
- Price
- £21.67
- Rating
- 2.8/5
- Reviews
- 8
- Age
- 8mo ago
Newest
by launch date
GORGLITTER Womens Cow Print High Slit Midi Cami Dress Ruched Slimming Long Dress Cowgirl Music Festival Outfits White Large
- Price
- £16.48
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

ViEinkaufen Highland Cow Gifts for Women Girls Tote Bag Makeup Bag Socks
- Price
- £9.34
- Rating
- 4.8/5
- Reviews
- 67
- Age
- 6mo ago

GORGLITTER Womens Cow Print Wrap Mini Skirts A Line Western Cowgirl Skorts
- Price
- £21.67
- Rating
- 2.8/5
- Reviews
- 8
- Age
- 8mo ago

YLLSOPHAN Adult Men Women Animal Pattern Hooded Pyjamas Sleeping Wear Onesie Soft Flannel Extra Thickness Loose Fit Halloween Party Costume (UK Alpha XL Regular Regular Cow-Loose Fit)
- Price
- £15.10
- Rating
- 4.7/5
- Reviews
- 8
- Age
- 9mo ago

QBEJIME Highland Cow Gifts For Women Positive Crochet Animals Cow Keyring Positive Gifts Emotional Support Funny Creative Cute Cheer Up Keepsake Gift For Friends Student Christmas
- Price
- £7.34
- Rating
- 4.6/5
- Reviews
- 77
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.
Brands
12 falling
Sellers
17
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
17%
- Shamdon Home Collection48%
- Jeasona11%
- GORGLITTER11%
- MSISILY5%
- BigNoseDeer4%
- YLLSOPHAN4%
- Open — no brand owns it (6 brands, 17%)
Demand
Cow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.8×
Search terms
Top Cow search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cow121K/yr
- cow print33K/yr
- cow gifts40K/yr
- cows23K/yr
- cow gifts for women16K/yr
- cow gift8K/yr
Reviews and returns
What reviews say buyers love and hate about Cow
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Terrible cheap rubbish
Extremely poor quality
Absolutely rubbish
My hand is grey as well as my desk
the ornament inside the mug takes up a lot of space
Broke on first try of wearing in every button
Broke on first try of wearing in every button
Love
very cute gift
Nice Gift
Great usable gift
Great quality gift for friend who loves highland cows
Good quality gift mug
Good quality
keeps you warm
My daughter says its toasty warm
she says it is cosy and warm
Perfect size and quality
she absolutely loves it great design
Return
0.6% Return rate 48% Fixable by listing
My hand is grey as well as my desk
Terrible cheap rubbish
Extremely poor quality
Absolutely rubbish
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cow questions
Answered from the same tracked data.









