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Coronation Fancy Dress

Fail

Shoppers spend only $0 a year here, so Coronation Fancy Dress is a Fail.

Flapen Score
27
27 / 100
Ranks 2,398 of 2,461 Fashion niches · −21 vs the category median of 48
Market size
£0/yr4K searches / yr
90-day growth
-13.4%search demand this quarter
Competition
100%top-5 click share · 4 brands · 16 sellers

Flapen Score

Coronation Fancy Dress against its category

The dotted line is the Fashion average. Past it, Coronation Fancy Dress is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coronation Fancy Dress market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Coronation Fancy Dress 4K times last year and spent an estimated £0. All 4 brands take every click. Demand peaks in Mar–Oct–Nov. Flapen scores it 27 out of 100, a Fail.

01 · Demand

0.0% of searches ended in a purchase last week.

Shoppers searched for this 4K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.

Searches, last 12 months
4K
Growth, 90 days vs prior 90
-13.4%
Conversion, latest week
0.0%
Market size, estimated
£0a year
Peak month
November2.3× the quietest month
Top search term
royal fancy dress2K searches a year

02 · Price

A sale here is worth £15.49.

Listings sell for £15.49 on average, from £12.22 to £21.39. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At £15.49 that is £0 to £2K a year per listing.

Average price
£15.49inside the $15 to $100 sweet spot
Price range
£12.22–£21.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
0–100
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
4.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,263 within Novelty & Special Use Clothing. It carries 399 reviews at 4.00 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1,263in Novelty & Special Use Clothing
Average rating
4.00 starsAmazon United Kingdom average 4.36 stars
Average reviews
399per listing
Listings tracked
4

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Coronation Fancy Dress products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£0£0£0£0101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

16

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • GraduatePro31%
  • NFAOEGJ27%
  • Rubies21%
  • HPMAISON21%
  • Open — no brand owns it (0%)

Demand

Coronation Fancy Dress search demand

Weekly searches over the year, seasonality beneath. Pick a range.

225175Spike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarAprMayJunJulAugSepOctDecFebMarMayJun

Peak months: Mar, Oct, Nov · busiest ÷ quietest = 2.3×

Search terms

Top Coronation Fancy Dress search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • royal fancy dress2K/yr
  • royal costume1K/yr
  • royal fancy dress adult390/yr

Reviews and returns

What reviews say buyers love and hate about Coronation Fancy Dress

What buyers praise, what they complain about and why they send it back, from the reviews.

Return

4.2% Return rate 81% Fixable by listing

Size-Overall75%▁▁█▁▁█
Quality-Overall13%▁▁▁█▁▁
Upholstery/Fabric Quality6%▁▁▁▁█▁
Advertised Vs Actual Product6%▁▁▁▁█▁

FAQ

Common Coronation Fancy Dress questions

Answered from the same tracked data.