Is coronation fancy dress profitable to sell on Amazon United Kingdom?

The niche generates £0/yr across 4 tracked products. 90-day search growth is -13.4%. Flapen's verdict: Skip it (27/100).

How competitive is the coronation fancy dress niche?

4 brands and 16 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

When does demand for coronation fancy dress peak?

Demand peaks in Mar–Oct–Nov; the busiest month runs 2.3× the quietest.

What does it cost to enter the coronation fancy dress niche?

Listings span £12.22–£21.39; the average listing price is £15.49 (sweet spot $15–$100). The average incumbent carries 399 reviews — the moat a new listing must climb.

coronation fancy dress

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Review moat

Great399

avg incumbent reviews — the moat a new listing must climb

Avg price

Great£15.49

avg listing price — sweet spot $15–$100

Price range

Good£12.22–£21.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay4.2%

return rate — above 5% kills the launch gate

Growth

Bad-13.4%

90-day search growth — must beat 0% to launch

Market size

Bad£0

£0/yr · 4K searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, coronation fancy dress is a £0/yr Amazon United Kingdom market (4K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Oct–Nov. Verdict: Skip it — 27/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

coronation fancy dress market data

Units sold / yr: 0–100; avg 0–100/product
Revenue / yr: £0–£2K; units × avg price
Conversion rate: 0.0%
Avg BSR: #1,263
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 0.0%
Avg brand age: 44 months
Avg seller age: 221 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

GraduatePro31%
NFAOEGJ27%
Rubies21%
HPMAISON21%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 90 weeks — -13.4% search growth over the last 90 days.

Peak months: Mar, Oct, Nov · busiest ÷ quietest = 2.3×

Open Trend

Top coronation fancy dress search terms

royal fancy dress2K/yr -8.8%0.2% conv.
royal costume1K/yr -20.9%0.4% conv.
royal fancy dress adult390/yr +5.4%0.0% conv.

All search terms

Top coronation fancy dress products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

GraduatePro Kids Graduation Cap and Gown Nursery 2026 Kindergarten Preschool Toddler Child Costume Outfit Royal 27=S

GraduatePro£14.534.4★1,376 rev

NFAOEGJ Mens Medieval Renaissance Jacket Gothic Victorian Frock Coat Adult Steampunk Renaissance Costume Gold Embroidered Jacket Suit Halloween Cosplay Prince Costume (Red 3XL)

NFAOEGJ£21.393.4★80 rev

Bristol Novelty Prince (Royal Family) costume Adult Fancy Dress Size Standard

Rubies£13.834.0★105 rev

HPMAISON Set 3 King Fancy Dress Crown + 42CM Sceptre + 90CM Red Cape Set Prince Costume Tiara Royal Outfits Headwear Cosplay Birthday Party Halloween Role Play

HPMAISON£12.224.2★35 rev

Newest

by launch date

NFAOEGJ Mens Medieval Renaissance Jacket Gothic Victorian Frock Coat Adult Steampunk Renaissance Costume Gold Embroidered Jacket Suit Halloween Cosplay Prince Costume (Red 3XL)

NFAOEGJ£21.3980 rev

2y ago

HPMAISON Set 3 King Fancy Dress Crown + 42CM Sceptre + 90CM Red Cape Set Prince Costume Tiara Royal Outfits Headwear Cosplay Birthday Party Halloween Role Play

HPMAISON£12.2235 rev

3y ago

GraduatePro Kids Graduation Cap and Gown Nursery 2026 Kindergarten Preschool Toddler Child Costume Outfit Royal 27=S

GraduatePro£14.531,376 rev

6y ago

Bristol Novelty Prince (Royal Family) costume Adult Fancy Dress Size Standard

Rubies£13.83105 rev

14y ago

What buyers say about coronation fancy dress

What buyers praise and complain about, mined from review topics.

Top return reasons

Size-Overall75%

Quality-Overall13%

Upholstery/Fabric Quality6%

Advertised Vs Actual Product6%

Common questions

Is coronation fancy dress profitable to sell on Amazon United Kingdom?: The niche generates £0/yr across 4 tracked products. 90-day search growth is -13.4%. Flapen's verdict: Skip it (27/100).
How competitive is the coronation fancy dress niche?: 4 brands and 16 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
When does demand for coronation fancy dress peak?: Demand peaks in Mar–Oct–Nov; the busiest month runs 2.3× the quietest.
What does it cost to enter the coronation fancy dress niche?: Listings span £12.22–£21.39; the average listing price is £15.49 (sweet spot $15–$100). The average incumbent carries 399 reviews — the moat a new listing must climb.