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Coraline

Fail

Buyers convert on only 0.5% of searches, so Coraline is a Fail.

Flapen Score
47
47 / 100
Ranks 1,282 of 2,461 Fashion niches · −1 vs the category median of 48
Market size
£73K/yr708K searches / yr
90-day growth
-2.9%search demand this quarter
Competition
53%top-5 click share · 17 brands · 49 sellers

Flapen Score

Coraline against its category

The dotted line is the Fashion average. Past it, Coraline is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coraline market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Coraline 708K times last year and spent an estimated £73K. The top 5 brands take 77% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 708K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.

Searches, last 12 months
708K
Growth, 90 days vs prior 90
-2.9%
Conversion, latest week
0.5%
Market size, estimated
£73Ka year
Top search term
coraline643K searches a year

02 · Price

A sale here is worth £18.63.

Listings sell for £18.63 on average, from £3.88 to £51.84. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £18.63 that is £0 to £2K a year per listing.

Average price
£18.63inside the $15 to $100 sweet spot
Price range
£3.88–£51.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 48% ship with Prime. On an average day, 18.0% of listings are out of stock. The average listing ranks #3,113 within Tops, T-Shirts & Shirts. It carries 243 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
48%
Out of stock, average day
18.0%
Average rank
#3,113in Tops, T-Shirts & Shirts
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
243per listing
Listings tracked
27

04 · Newcomers

Amazon counts 2 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
2Amazon's first-year sales bar
Average brand age
33 months

Products

Top Coraline products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)9 products missing review or click data not plotted

Brands

17 falling

Sellers

49

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

53%

Top 20: 92%

Open market

19%

  • TruffleShuffle45%
  • AKTAP16%
  • Youtang6%
  • NECA5%
  • Funko5%
  • ASVP Shop4%

Demand

Coraline search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '26JanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.3× · 7 of 12 months tracked

Search terms

Top Coraline search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coraline643K/yr
  • coraline merch25K/yr
  • coraline gifts16K/yr
  • coraline merchandise13K/yr
  • coroline10K/yr

Reviews and returns

What reviews say buyers love and hate about Coraline

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Fastener Quality50%−0.17

The necklace clasp was broken you couldn't undo it

Functionality-Overall25%−0.08

Does not work

Love

Collectibles31%+2.36

Great addition to the collection

Great item for collectors

really stands out in my collection

Quality-Overall25%+0.71

Good detail

Very nice, good quality and Nicely packaged in a lovely gift box

Good quality and good price

Value For Money11%+0.68

Great price point too

Very happy with this card well worth the price

Advertised Vs Actual Product8%+0.50

exactly what i wanted

thats exactly what I wanted

Gifting Purpose6%−0.17

I reordered another as I need it for a gift

Return

0.8% Return rate 26% Fixable by listing

Gifting Purpose16%▁▄▁▅▁█
Quality-Overall14%█▁▃▁▁▁
Value For Money9%▁▁▅█▁▁
Size-Overall9%▁▁▁▁█▁
Color9%▁█▆▁▁▁

FAQ

Common Coraline questions

Answered from the same tracked data.