coraline
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great243.04avg incumbent reviews — the moat a new listing must climb
Avg price
Great£18.63avg listing price — sweet spot $15–$100
Price range
Great£3.88–£51.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Growth
Bad-2.9%90-day search growth — must beat 0% to launch
Market size
Bad£73K£73K/yr · 708K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, coraline is a £73K/yr Amazon United Kingdom market (708K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 47/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
coraline market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £56K–£75K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #3,113
- Page quality
- 0%
- Prime
- 48%
- Sponsored
- 67%
- Out of stock
- 18.0%
- Avg brand age
- 33 months
- Avg seller age
- 196 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
49
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
53%
Top 20: 92%
Open market
19%
- TruffleShuffle45%
- AKTAP16%
- Youtang6%
- NECA5%
- Funko5%
- ASVP Shop4%
Demand
Weekly Amazon search volume, last 29 weeks — -2.9% search growth over the last 90 days.Top coraline search terms
- coraline643K/yr
- coraline merch25K/yr
- coraline gifts16K/yr
- coraline merchandise13K/yr
- coroline10K/yr
Top coraline products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AKTAP Horror Movie Gifts Cora-Line Crossbody Bag Cartoon Character Adjustable Shoulder Purse Bag Secret Door merch for Fans (CB Cora-L2 H CB-HT)
AKTAP£12.165.0★3 rev
TruffleShuffle Womens Coraline Do It Anyway Glow in The Dark Pyjamas with Scrunchie Black
TruffleShuffle£29.920.0★0 rev
TruffleShuffle Coraline Pink Palace Apartments Navy T Shirt
TruffleShuffle£24.040.0★0 rev
NECA Star images 49501.0 Coraline 10 Doll Yellow
NECA£38.824.6★4,732 rev
Funko Pop! Movies: Coraline - Coraline With Doll - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Cartoon/Animation Fans - Model Figure for Collectors
Funko£16.784.2★69 rev
Newest
by launch dateTruffleShuffle Womens Coraline Do It Anyway Glow in The Dark Pyjamas with Scrunchie Black
TruffleShuffle£29.920 rev
TruffleShuffle Coraline Pink Palace Apartments Navy T Shirt
TruffleShuffle£24.040 rev
TruffleShuffle Womens Coraline Do It Anyway Glow in The Dark Pyjamas with Scrunchie Black
TruffleShuffle£30.490 rev
TruffleShuffle Coraline Stars Socks
TruffleShuffle£8.910 rev
TruffleShuffle Coraline Pink Palace Apartments Navy T Shirt
TruffleShuffle£24.020 rev
Trending
90-day click momentum
TruffleShuffle Coraline Movie Poster Black T Shirt
TruffleShuffle£23.850.0★
TruffleShuffle Coraline Pink Palace Apartments Navy T Shirt
TruffleShuffle£24.040.0★
TruffleShuffle Womens Coraline Do It Anyway Glow in The Dark Pyjamas with Scrunchie Black
TruffleShuffle£29.920.0★
TruffleShuffle Coraline Stars Socks
TruffleShuffle£8.910.0★
TruffleShuffle Coraline Pink Palace Apartments Navy T Shirt
TruffleShuffle£24.020.0★
What buyers say about coraline
What buyers praise and complain about, mined from review topics.What buyers love
“Great addition to the collection”
“Good detail”
“Great price point too”
“exactly what i wanted”
“I reordered another as I need it for a gift”
“Lovely design from Mattel”
“Its a great size for her wrist”
“Fits nicely”
What buyers complain about
“The necklace clasp was broken you couldn't undo it”
“Does not work”
Top return reasons
Common questions
- Is coraline profitable to sell on Amazon United Kingdom?
- The niche generates £73K/yr across 27 tracked products. 2 of 11 products launched in the last 360 days are still selling. 90-day search growth is -2.9%. Flapen's verdict: Skip it (47/100).
- How competitive is the coraline niche?
- 17 brands and 49 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in coraline?
- Top complaints mined from reviews: Fastener Quality, Functionality-Overall. The return rate is 0.8%.
- What does it cost to enter the coraline niche?
- Listings span £3.88–£51.84; the average listing price is £18.63 (sweet spot $15–$100). The average incumbent carries 243 reviews — the moat a new listing must climb.