How competitive is the Coraline niche on Amazon United Kingdom?

17 brands and 49 sellers compete in Coraline on Amazon United Kingdom. The top 5 Coraline products take 53% of clicks and its top 5 brands hold 77% of demand.

What does it cost to enter the Coraline niche?

Coraline sells for £18.63 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £3.88–£51.84. The average incumbent carries 243 reviews — the moat a new listing must climb.

Coraline

weak search conversion (0.5%) — Coraline doesn't clear our bar today.

Signals Low Review Barrier Out of Stock

Flapen Score

Skip it

This niche Category average

Is Coraline profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Coraline is a £73K/yr Amazon United Kingdom market (708K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 47/100.

Coraline: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -2.9% over the last 90 days and 0.5% of searches end in a purchase.

£73K

revenue / yr

Units sold / yr4K

Search volume / yr-2.9%708K

Conversion rate0.5%

Avg price£18.63

Who owns the niche?

The top 5 brands hold 77% of demand, so 23% of the market is open.

23%

open market share

Brands · sellers17 · 49

Top-5 product click share53%

Open market23%

Avg brand age33 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 27 products

Top Coraline products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

AKTAP Horror Movie Gifts Cora-Line Crossbody Bag Cartoon Character Adjustable Shoulder Purse Bag Secret Door merch for Fans (CB Cora-L2 H CB-HT)

Price: £12.16
Rating: 5.0/5
Reviews: 3
Age: 1y ago

TruffleShuffle Womens Coraline Do It Anyway Glow in The Dark Pyjamas with Scrunchie Black

Price: £29.92
Rating: 0.0/5
Reviews: 0
Age: 2mo ago

TruffleShuffle Coraline Pink Palace Apartments Navy T Shirt

Price: £24.04
Rating: 0.0/5
Reviews: 0
Age: 2mo ago

NECA Star images 49501.0 Coraline 10 Doll Yellow

Price: £38.82
Rating: 4.6/5
Reviews: 4,732
Age: 15y ago

Funko Pop! Movies: Coraline - Coraline With Doll - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Cartoon/Animation Fans - Model Figure for Collectors

Price: £16.78
Rating: 4.2/5
Reviews: 69
Age: 8mo ago

Newest

by launch date

TruffleShuffle Womens Coraline Do It Anyway Glow in The Dark Pyjamas with Scrunchie Black

Price: £29.92
Rating: 0.0/5
Reviews: 0
Age: 2mo ago

TruffleShuffle Coraline Pink Palace Apartments Navy T Shirt

Price: £24.04
Rating: 0.0/5
Reviews: 0
Age: 2mo ago

TruffleShuffle Womens Coraline Do It Anyway Glow in The Dark Pyjamas with Scrunchie Black

Price: £30.49
Rating: 0.0/5
Reviews: 0
Age: 2mo ago

TruffleShuffle Coraline Stars Socks

Price: £8.91
Rating: 0.0/5
Reviews: 0
Age: 2mo ago

TruffleShuffle Coraline Pink Palace Apartments Navy T Shirt

Price: £24.02
Rating: 0.0/5
Reviews: 0
Age: 2mo ago

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)9 products missing review or click data not plotted

Brands

17 falling

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

53%

Top 20: 92%

Open market

19%

TruffleShuffle45%
AKTAP16%
Youtang6%
NECA5%
Funko5%
ASVP Shop4%

Coraline demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume708KCVR0.5%Products27Brands17Top 5 Brands77%OOS Rate18.0%Rating4.4★Reviews243Avg BSR#3,113

Top Coraline search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

coraline643K/yr -4.8%0.2% conv.
coraline merch25K/yr +21.2%0.7% conv.
coraline gifts16K/yr +21.2%1.0% conv.
coraline merchandise13K/yr +28.9%0.8% conv.
coroline10K/yr +0.7%0.4% conv.

What reviews say buyers love and hate about Coraline

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews

Collectibles31%

“Great addition to the collection”

Quality-Overall25%

“Good detail”

Value For Money11%

“Great price point too”

Advertised Vs Actual Product8%

“exactly what i wanted”

Gifting Purpose6%

“I reordered another as I need it for a gift”

What buyers complain about

75% of reviews

Fastener Quality50%

“The necklace clasp was broken you couldn't undo it”

Functionality-Overall25%

“Does not work”

Coraline return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

26%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gifting Purpose

16%

2Quality-Overall

14%

3Value For Money

4Size-Overall

5Color

Common Coraline questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Coraline 47/100 on Amazon United Kingdom — Skip it. The niche generates £73K/yr across 27 tracked products. 2 of 11 products launched in the last 360 days are still selling. Search demand moved -2.9% over the last 90 days.

Coraline buyers on Amazon United Kingdom complain most about Fastener Quality, Functionality-Overall, the themes mined from the niche's reviews. Its return rate is 0.8%.