Skip to content

Coraline

Fail

Buyers convert on only 0.5% of searches, so Coraline is a Fail.

Flapen Score
47
47 / 100
Ranks 1,282 of 2,461 Fashion niches · −1 vs the category median of 48
Market size
£73K/yr708K searches / yr
90-day growth
-2.9%search demand this quarter
Competition
53%top-5 click share · 17 brands · 49 sellers

Flapen Score

Coraline against its category

The dotted line is the Fashion average. Past it, Coraline is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coraline market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Coraline 708K times last year and spent an estimated £73K. The top 5 brands take 77% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 708K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.

Searches, last 12 months
708K
Growth, 90 days vs prior 90
-2.9%
Conversion, latest week
0.5%
Market size, estimated
£73Ka year
Top search term
coraline643K searches a year

02 · Price

A sale here is worth £18.63.

Listings sell for £18.63 on average, from £3.88 to £51.84. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £18.63 that is £0 to £2K a year per listing.

Average price
£18.63inside the $15 to $100 sweet spot
Price range
£3.88–£51.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 48% ship with Prime. On an average day, 18.0% of listings are out of stock. The average listing ranks #3,113 within Tops, T-Shirts & Shirts. It carries 243 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
48%
Out of stock, average day
18.0%
Average rank
#3,113in Tops, T-Shirts & Shirts
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
243per listing
Listings tracked
27

04 · Newcomers

2 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
2Amazon's first-year sales bar
Average brand age
33 months

Products

Top Coraline products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)9 products missing review or click data not plotted

Brands

17 falling

Sellers

49

Est. top-5 brand share

77%

Top 20: 100%

Est. top-5 click share

53%

Top 20: 92%

Open market

19%

  • TruffleShuffle45%
  • AKTAP16%
  • Youtang6%
  • NECA5%
  • Funko5%
  • ASVP Shop4%

Demand

Coraline search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '26JanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.3× · 7 of 12 months tracked

Search terms

Top Coraline search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • coraline643K/yr
  • coraline merch25K/yr
  • coraline gifts16K/yr
  • coraline merchandise13K/yr
  • coroline10K/yr

Reviews and returns

What reviews say buyers love and hate about Coraline

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Collectibles”
50%of negative reviews mention “Fastener Quality”
0.8%of orders come back
“The necklace clasp was broken you couldn't undo it”
A buyer, on “Fastener Quality”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Coraline questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data