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Cool Gifts

Fail

Shoppers spend only $29K a year here, so Cool Gifts is a Fail.

Flapen Score
38
38 / 100
Ranks 2,040 of 2,461 Fashion niches · −10 vs the category median of 48
Market size
£29K/yr150K searches / yr
90-day growth
+0.6%search demand this quarter
Competition
66%top-5 click share · 15 brands · 19 sellers

Flapen Score

Cool Gifts against its category

The dotted line is the Fashion average. Past it, Cool Gifts is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cool Gifts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cool Gifts 150K times last year and spent an estimated £29K. The top 5 brands take 77% of clicks. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 150K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.

Searches, last 12 months
150K
Growth, 90 days vs prior 90
+0.6%
Conversion, latest week
1.5%
Market size, estimated
£29Ka year
Peak month
December10.4× the quietest month
Top search term
cool gifts59K searches a year

02 · Price

A sale here is worth £13.15.

Listings sell for £13.15 on average, from £5.11 to £34.91. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £13.15 that is £0 to £1K a year per listing.

Average price
£13.15under the $15 to $100 sweet spot
Price range
£5.11–£34.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #27 within Accessories. It carries 13,743 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
8.0%
Average rank
#27in Accessories
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
13,743per listing
Listings tracked
16

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Cool Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£11K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

19

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

23%

  • Jeasona43%
  • RockDove10%
  • Party People7%
  • Kyralyn6%
  • Dusor5%
  • BISOUSOX5%

Demand

Cool Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 10.4×

Search terms

Top Cool Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cool gifts59K/yr
  • cool gifts for men58K/yr
  • cool gifts for women19K/yr
  • cool gifts under 506K/yr
  • cool presents7K/yr

Reviews and returns

What reviews say buyers love and hate about Cool Gifts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall16%−0.07

A little wider to what I thought

way too tight

Very small,

Value For Money9%

Abit pricey

a little expensive

Look more expensive than they were

Quality-Overall8%+1.43

build quality is very poor

thus it lost a point in my rating for poor quality control

Poor quality

Durability8%−0.08

broke very quickly

break quickly

Not durable at all

Smell5%−0.03

after a few months it starts smelling a bit damp if you dont dry it properly

The item came with a strong smell of the material

Awful smell

Love

Quality-Overall24%+1.43

Good quality and exactly as advertised

Good quality wallet

Amazing quality

Gifting Purpose12%+0.94

Cute gift

A successful gift

Good gift

Comfort-Overall9%+0.44

Really comfortable

comfy to wear

the recipient loved them saying they were very comfy

Value For Money8%

Great value for money

Good value for money

Good price

Advertised Vs Actual Product6%+0.45

Works as it should

As described

Exactly as advertised

Return

0.6% Return rate 60% Fixable by listing

Size-Overall32%▆▅█▇▆▄

A little wider to what I thought

way too tight

Very small,

Quality-Overall8%▄▆██▇▄

build quality is very poor

thus it lost a point in my rating for poor quality control

Poor quality

Advertised Vs Actual Product7%▄▄▄▇▂█
Functionality-Overall6%▄▅▄▄▅█

Did not work well

Totally ineffective

Defective Material/Parts4%▃█▆▂▅▆

FAQ

Common Cool Gifts questions

Answered from the same tracked data.