Cookie Monster
FailShoppers spend only $21K a year here, so Cookie Monster is a Fail.
- Flapen Score
- 37 / 100Ranks 2,090 of 2,461 Fashion niches · −11 vs the category median of 4837
- Market size
- £21K/yr68K searches / yr
- 90-day growth
- -19.4%search demand this quarter
- Competition
- 60%top-5 click share · 8 brands · 37 sellers
Flapen Score
Cookie Monster against its category
The dotted line is the Fashion average. Past it, Cookie Monster is stronger. Inside it, weaker.
Market
The Cookie Monster market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cookie Monster 68K times last year and spent an estimated £21K. The top 5 brands take 96% of clicks. Flapen scores it 37 out of 100, a Fail.
01 · Demand
2.6% of searches ended in a purchase last week.
Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -19.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £21K a year.
- Searches, last 12 months
- 68K
- Growth, 90 days vs prior 90
- -19.4%
- Conversion, latest week
- 2.6%
- Market size, estimated
- £21Ka year
- Top search term
- cookie monster58K searches a year
02 · Price
A sale here is worth £11.79.
Listings sell for £11.79 on average, from £6.76 to £16.65. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £11.79 that is £1K to £3K a year per listing.
- Average price
- £11.79under the $15 to $100 sweet spot
- Price range
- £6.76–£16.65
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
56% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 18.8% of listings are out of stock. The average listing ranks #535 within Baby. It carries 153 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 83%
- Out of stock, average day
- 18.8%
- Average rank
- #535in Baby
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 153per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 0 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Cookie Monster products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Sesame Street Cookie Monster Baseball Cap Sunglasses Set for Boys Adjustable Summer Hat 100% UV Shades Holiday Essentials (Blue Cookie Monster)
- Price
- £13.47
- Rating
- 4.9/5
- Reviews
- 39
- Age
- 9mo ago

Get Trend Sesame Street Cookie Monster Boys Pyjama Sets 1-4 Yrs Crew Neck Kids T-Shirts Short Pj Bottoms Soft Breathable Loungewear (3-4 Years Blue Cookie Monster)
- Price
- £11.02
- Rating
- 3.4/5
- Reviews
- 28
- Age
- 9mo ago

Just Play Sesame Street 13.5-inch Nom Nom Cookie Monster Plush with Sounds and Motion Blue Kids Toys for Ages 18 Month
- Price
- £16.65
- Rating
- 4.6/5
- Reviews
- 144
- Age
- 1y ago

Get Trend Sesame Street Cookie Monster Boys Pyjama Sets 1-4 Yrs Crew Neck Kids T-Shirts Short Pj Bottoms Soft Breathable Loungewear (12-18 Months Blue Cookie Monster)
- Price
- £10.39
- Rating
- 3.4/5
- Reviews
- 28
- Age
- 9mo ago

Sesame Street plush character Cookie Monster 30 cm
- Price
- £12.40
- Rating
- 4.3/5
- Reviews
- 363
- Age
- 6y ago
Trending
90-day click momentum
Vanilla Underground Sesame Street Cookie Monster Unisex Kids Blue Short Sleeved Graphic Tee | Fun Cartoon Top for Everyday Wear & Play | Sesame Street Merch - 3-4 Years
- Price
- £10.73
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago

Get Trend Sesame Street Cookie Monster Boys Pyjama Sets 1-4 Yrs Crew Neck Kids T-Shirts Short Pj Bottoms Soft Breathable Loungewear (18-24 Months Blue Cookie Monster)
- Price
- £11.11
- Rating
- 3.4/5
- Reviews
- 28
- Age
- 9mo ago

Get Trend Sesame Street Cookie Monster Boys Pyjama Sets 1-4 Yrs Crew Neck Kids T-Shirts Short Pj Bottoms Soft Breathable Loungewear (3-4 Years Blue Cookie Monster)
- Price
- £11.02
- Rating
- 3.4/5
- Reviews
- 28
- Age
- 9mo ago

Get Trend Sesame Street Cookie Monster Boys Pyjama Sets 1-4 Yrs Crew Neck Kids T-Shirts Short Pj Bottoms Soft Breathable Loungewear (12-18 Months Blue Cookie Monster)
- Price
- £10.39
- Rating
- 3.4/5
- Reviews
- 28
- Age
- 9mo ago

Get Trend Sesame Street Cookie Monster Boys Pyjama Sets 1-4 Yrs Crew Neck Kids T-Shirts Short Pj Bottoms Soft Breathable Loungewear (2-3 Years Blue Cookie Monster)
- Price
- £10.82
- Rating
- 3.4/5
- Reviews
- 28
- Age
- 9mo ago
Newest
by launch date
Sesame Street Cookie Monster Atlantic Bottle 480 ml | BPA-Free Leak-Proof Lightweight Water Bottle for Kids School Travel & Everyday Use Blue
- Price
- £6.93
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 8mo ago

Vanilla Underground Sesame Street Cookie Monster Unisex Kids Blue Short Sleeved Graphic Tee | Fun Cartoon Top for Everyday Wear & Play | Sesame Street Merch - 3-4 Years
- Price
- £10.73
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago

Sesame Street Cookie Monster Baseball Cap Sunglasses Set for Boys Adjustable Summer Hat 100% UV Shades Holiday Essentials (Blue Cookie Monster)
- Price
- £13.47
- Rating
- 4.9/5
- Reviews
- 39
- Age
- 9mo ago

Get Trend Sesame Street Cookie Monster Boys Pyjama Sets 1-4 Yrs Crew Neck Kids T-Shirts Short Pj Bottoms Soft Breathable Loungewear (3-4 Years Blue Cookie Monster)
- Price
- £11.02
- Rating
- 3.4/5
- Reviews
- 28
- Age
- 9mo ago

Get Trend Sesame Street Cookie Monster Boys Pyjama Sets 1-4 Yrs Crew Neck Kids T-Shirts Short Pj Bottoms Soft Breathable Loungewear (12-18 Months Blue Cookie Monster)
- Price
- £10.39
- Rating
- 3.4/5
- Reviews
- 28
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
37
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
3%
- Get Trend57%
- Sesame Street24%
- Just Play10%
- tonies3%
- Ex UK Store2%
- HOX1%
- Open — no brand owns it (2 brands, 3%)
Demand
Cookie Monster search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 3.4× · 8 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Cookie Monster
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor product
however a lot of lighter than expected
material was awful
Had to return as the material was awful
not suitable for sleeping in the hot weather
Love
Perfect fit
good to size more brushed than just cotton there ok
True to size
Good quality
Great quality & value for money
Awesome quality, good value, great colour, good size for all kids, lovely presentation box
Great value for money
This is absolutely amazing it's cute it's appearance is awesome i absolutely love this the price is also very good can't explain how amazing this is
Wash up well
True to size and wash well
Soft and comfy
These shorts are comfortable
Return
0.7% Return rate 20% Fixable by listing
material was awful
Had to return as the material was awful
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cookie Monster questions
Answered from the same tracked data.









