Skip to content

Converse Women

Maybe

The top 5 products take only 19% of clicks. But buyers convert on only 0.5% of searches, so Converse Women is a Maybe.

Flapen Score
50
50 / 100
Top 41% of 2,461 Fashion niches · +2 vs the category median of 48
Market size
£153K/yr1.1M searches / yr
90-day growth
+27.7%search demand this quarter
Competition
19%top-5 click share · 14 brands · 68 sellers

Flapen Score

Converse Women against its category

The dotted line is the Fashion average. Past it, Converse Women is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Converse Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Converse Women 1.1M times last year and spent an estimated £153K. The top 5 brands take 85% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +27.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £153K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
+27.7%
Conversion, latest week
0.5%
Market size, estimated
£153Ka year
Top search term
converse women386K searches a year

02 · Price

A sale here is worth £27.25.

Listings sell for £27.25 on average, from £7.10 to £42.50. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £27.25 that is £0 to £3K a year per listing.

Average price
£27.25inside the $15 to $100 sweet spot
Price range
£7.10–£42.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
4.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

47% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #3,699 within Shoes. It carries 10,247 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
89%
Out of stock, average day
1.2%
Average rank
#3,699in Shoes
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
10,247per listing
Listings tracked
93

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Converse Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

£0£3K£6K£9K£12K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

68

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

19%

Top 20: 50%

Open market

12%

  • Converse63%
  • dolphinslides7%
  • Vans6%
  • adidas4%
  • Rocket Dog4%
  • sharllen3%
  • Open — no brand owns it (8 brands, 12%)

Search terms

Top Converse Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • converse women386K/yr
  • converse243K/yr
  • converse men218K/yr
  • black converse38K/yr
  • white converse women25K/yr
  • white converse22K/yr
  • mens converse25K/yr
  • high top trainers women30K/yr
  • womens converse23K/yr
  • converse trainers15K/yr

Reviews and returns

What reviews say buyers love and hate about Converse Women

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall30%+0.45

Very tight

Too narrow

Too Big

Durability14%−0.07

fall apart after two years of wearing them

Fell apart after a few weeks

Faulty after a few wears

Quality-Overall13%−0.07

Poorly made trash

Feel cheap

Very bad quality

Gap/Hole3%−0.02

they have a hole in the top

Advertised Vs Actual Product3%−0.01

Looked nothing like the item pictured

they dont look right

Love

Comfort-Overall39%+3.24

Really comfortable

Very comfortable to ware all

Comfy shoes

Size-Overall15%+0.45

Fit me perfectly

true fit

Trainers perfect fit

Value For Money9%+0.35

Its cheaper

Good price

Value for money

Quality-Overall7%−0.07

have been very well made

All those that give great ratings

They are excellent quality

Advertised Vs Actual Product3%−0.01

As described

As seen

As expected

Return

4.0% Return rate 79% Fixable by listing

Size-Overall44%▇█▆▆▇▇

Very tight

Too narrow

Too Big

Feet Fit15%▆▆▇█▅▆
Color10%▁▄▄▄██

they are actually blue and not black

in reality it is purple

Purple not black

Width9%█▂▄▇▄▄
Comfort-Overall3%█▆▃▅▆▄

FAQ

Common Converse Women questions

Answered from the same tracked data.