Skip to content

Converse Women

Converse Women shows a fragmented shelf (top 5 take 19% of clicks), but weak search conversion (0.5%) keeps it on the watch list.

Flapen Score

50
Worth a look
Market size 33Growth 55Conversion 6Competition 95Returns 37Price range 77Avg price 95Brand share 33Review moat 22Quality gap 50
This niche Category average

Is Converse Women profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Converse Women is a £153K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 85% of demand. Verdict: Worth a look — 50/100.

Converse Women: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +27.7% over the last 90 days and 0.5% of searches end in a purchase.

£153K

revenue / yr

Units sold / yr6K
Search volume / yr+27.7%1.1M
Conversion rate0.5%
Avg price£27.25

Who owns the niche?

The top 5 brands hold 85% of demand, so 15% of the market is open.

15%

open market share

Brands · sellers14 · 68
Top-5 product click share19%
Open market15%
Avg brand age51 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 93 products

Sponsored placement47%
New entrants (1y)5· 1 succeeded
Avg rating4.5★
Avg reviews10,247

Top Converse Women products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.

£0£3K£6K£9K£12K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

68

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

19%

Top 20: 50%

Open market

12%

  • Converse63%
  • dolphinslides7%
  • Vans6%
  • adidas4%
  • Rocket Dog4%
  • sharllen3%
  • Open — no brand owns it (8 brands, 12%)

Top Converse Women search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • converse women386K/yr
  • converse243K/yr
  • converse men218K/yr
  • black converse38K/yr
  • white converse women25K/yr
  • white converse22K/yr
  • mens converse25K/yr
  • high top trainers women30K/yr
  • womens converse23K/yr
  • converse trainers15K/yr

What reviews say buyers love and hate about Converse Women

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Comfort-Overall39%

Really comfortable

Size-Overall15%

Fit me perfectly

Value For Money9%

Its cheaper

Quality-Overall7%

have been very well made

Advertised Vs Actual Product3%

As described

What buyers complain about

71% of reviews
Size-Overall30%

Very tight

Durability14%

fall apart after two years of wearing them

Quality-Overall13%

Poorly made trash

Gap/Hole3%

they have a hole in the top

Advertised Vs Actual Product3%

Looked nothing like the item pictured

Converse Women return rate & reasons

Why buyers send it back, as a share of all return requests.

4.0%

Return rate

79%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
44%
2Feet Fit
15%
3Color
10%
4Width
9%
5Comfort-Overall
3%

Common Converse Women questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Converse Women 50/100 on Amazon United Kingdom — Worth a look. The niche generates £153K/yr across 93 tracked products. 1 of 5 products launched in the last 360 days are still selling. Search demand moved +27.7% over the last 90 days.
Converse Women buyers on Amazon United Kingdom complain most about Size-Overall, Durability, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 4.0%.