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Congratulations Gifts

Maybe

Returns run at only 0.3% of orders. But prices span $2.95–$17.28, mostly outside the sweet spot, so Congratulations Gifts is a Maybe.

Flapen Score
60
60 / 100
Top 12% of 2,461 Fashion niches · +12 vs the category median of 48
Market size
£124K/yr340K searches / yr
90-day growth
+32.4%search demand this quarter
Competition
28%top-5 click share · 51 brands · 85 sellers

Flapen Score

Congratulations Gifts against its category

The dotted line is the Fashion average. Past it, Congratulations Gifts is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Congratulations Gifts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Congratulations Gifts 340K times last year and spent an estimated £124K. The top 5 brands take 36% of clicks. Demand peaks in Jun. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

5.5% of searches ended in a purchase last week.

Shoppers searched for this 340K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +32.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £124K a year.

Searches, last 12 months
340K
Growth, 90 days vs prior 90
+32.4%
Conversion, latest week
5.5%
Market size, estimated
£124Ka year
Peak month
June2.0× the quietest month
Top search term
congratulations gifts93K searches a year

02 · Price

A sale here is worth £6.66.

Listings sell for £6.66 on average, from £2.95 to £17.28. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £6.66 that is £666 to £2K a year per listing.

Average price
£6.66under the $15 to $100 sweet spot
Price range
£2.95–£17.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
£666–£2K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #493 within Luggage & Travel Gear. It carries 521 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
98%
Out of stock, average day
4.5%
Average rank
#493in Luggage & Travel Gear
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
521per listing
Listings tracked
62

04 · Newcomers

Amazon counts 4 of last year's 20 launches as successful.

20 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
20
Successful launches
4Amazon's first-year sales bar
Average brand age
23 months

Products

Top Congratulations Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

£0£4K£7K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

51 falling

Sellers

85

Top-5 brand share

36%

Top 20: 73%

Top-5 click share

28%

Top 20: 62%

Open market

60%

  • East of India13%
  • Mermaid Mary's9%
  • Jeasona6%
  • VELENTI5%
  • EYQV4%
  • Baking Friends4%

Demand

Congratulations Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 2.0×

Search terms

Top Congratulations Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • congratulations gifts93K/yr
  • proud of you gifts69K/yr
  • well done gifts54K/yr
  • congratulations32K/yr
  • congratulations gift16K/yr
  • proud of you gifts for her10K/yr
  • so proud of you gifts11K/yr
  • well done gift9K/yr
  • well done gifts for her9K/yr
  • promotion gifts for women7K/yr

Reviews and returns

What reviews say buyers love and hate about Congratulations Gifts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall14%−0.05

Very bad quality

The quality of the chocolates sadly didn't live up to expectations

poor quality spoon

Size-Overall12%−0.05

I thought the card was a bit bigger than it turned out to be. it is only 7.5 X 7.5cm

No size of book

Small

Value For Money9%+0.08

Not sure if it's worth the price

Its probably a little on the expensive side

Look more expensive than they were

Advertised Vs Actual Product6%−0.03

I have to say that the listing was very poor in relation to describing the items

This wasnt like the picture

is not exactly as described in the pictures

Ease Of Use5%−0.02

difficult to open

its difficult to quantify that

Love

Gifting Purpose31%+3.48

Cute congratulations gift

A delightful little gift

Beautiful gift

Quality-Overall26%−0.05

Excellent quality

the quality feels solid

Good quality socks

Value For Money7%+0.08

Worth it

Good price

Good value for money

Size-Overall5%−0.05

Fits beautifully

Its also the perfect size for a desk companion

Tiny & cute

Advertised Vs Actual Product5%−0.03

As advertised

Product as described

Exactly what I needed

Return

0.3% Return rate 47% Fixable by listing

Size-Overall30%▆▄▇█▂▃

I thought the card was a bit bigger than it turned out to be. it is only 7.5 X 7.5cm

No size of book

Small

Quality-Overall13%▆▁█▁▄▄

Very bad quality

The quality of the chocolates sadly didn't live up to expectations

poor quality spoon

Gifting Purpose7%▁▁▂▁█▁

I think this isnt a nice little gift to give someone thats being a bit down on themselves

Wont be gifting as intended

Came wrapped in bubble wrap rather than box so not the best for a gift. in my view

Advertised Vs Actual Product6%▁▁▁▁▄█

I have to say that the listing was very poor in relation to describing the items

This wasnt like the picture

is not exactly as described in the pictures

Defective Material/Parts5%▁▆▇▁█▁

FAQ

Common Congratulations Gifts questions

Answered from the same tracked data.