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Congratulations Gifts

Maybe

An estimated 0.3% of orders come back. But prices span $2.95–$17.28, mostly outside the sweet spot, so Congratulations Gifts is a Maybe.

Flapen Score
60
60 / 100
Top 12% of 2,461 Fashion niches · +12 vs the category median of 48
Market size
£124K/yr340K searches / yr
90-day growth
+32.4%search demand this quarter
Competition
28%top-5 click share · 51 brands · 85 sellers

Flapen Score

Congratulations Gifts against its category

The dotted line is the Fashion average. Past it, Congratulations Gifts is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Congratulations Gifts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Congratulations Gifts 340K times last year and spent an estimated £124K. The top 5 brands take 36% of clicks. Demand peaks in Jun. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 340K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +32.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £124K a year.

Searches, last 12 months
340K
Growth, 90 days vs prior 90
+32.4%
Conversion, latest week
5.5%
Market size, estimated
£124Ka year
Peak month
June2.0× the quietest month
Top search term
congratulations gifts93K searches a year

02 · Price

A sale here is worth £6.66.

Listings sell for £6.66 on average, from £2.95 to £17.28. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £6.66 that is £666 to £2K a year per listing.

Average price
£6.66under the $15 to $100 sweet spot
Price range
£2.95–£17.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
£666–£2K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #493 within Luggage & Travel Gear. It carries 521 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
98%
Out of stock, average day
4.5%
Average rank
#493in Luggage & Travel Gear
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
521per listing
Listings tracked
62

04 · Newcomers

4 of last year's 20 launches cleared the first-year sales bar.

20 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
20
Successful launches
4Amazon's first-year sales bar
Average brand age
23 months

Products

Top Congratulations Gifts products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 28% of clicks, no more. An open shelf where new products get seen.

£0£4K£7K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

51 falling

Sellers

85

Est. top-5 brand share

36%

Top 20: 73%

Est. top-5 click share

28%

Top 20: 62%

Open market

60%

  • East of India13%
  • Mermaid Mary's9%
  • Jeasona6%
  • VELENTI5%
  • EYQV4%
  • Baking Friends4%

Demand

Congratulations Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 2.0×

Search terms

Top Congratulations Gifts search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • congratulations gifts93K/yr
  • proud of you gifts69K/yr
  • well done gifts54K/yr
  • congratulations32K/yr
  • congratulations gift16K/yr
  • proud of you gifts for her10K/yr
  • so proud of you gifts11K/yr
  • well done gift9K/yr
  • well done gifts for her9K/yr
  • promotion gifts for women7K/yr

Reviews and returns

What reviews say buyers love and hate about Congratulations Gifts

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Gifting Purpose”
14%of negative reviews mention “Quality-Overall”
0.3%of orders come back
“Very bad quality”
A buyer, on “Quality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Congratulations Gifts questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data