Collars for Women
FailDemand is soft, at -64.1% this quarter, so Collars for Women is a Fail.
- Flapen Score
- 29 / 100Ranks 2,364 of 2,461 Fashion niches · −19 vs the category median of 4829
- Market size
- £39K/yr301K searches / yr
- 90-day growth
- -64.1%search demand this quarter
- Competition
- 83%top-5 click share · 11 brands · 19 sellers
Flapen Score
Collars for Women against its category
The dotted line is the Fashion average. Past it, Collars for Women is stronger. Inside it, weaker.
Market
The Collars for Women market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Collars for Women 301K times last year and spent an estimated £39K. The top 5 brands take 83% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 29 out of 100, a Fail.
01 · Demand
1.6% of searches ended in a purchase last week.
Shoppers searched for this 301K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -64.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.
- Searches, last 12 months
- 301K
- Growth, 90 days vs prior 90
- -64.1%
- Conversion, latest week
- 1.6%
- Market size, estimated
- £39Ka year
- Peak month
- November5.6× the quietest month
- Top search term
- white collar52K searches a year
02 · Price
A sale here is worth £8.25.
Listings sell for £8.25 on average, from £4.42 to £18.89. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £8.25 that is £825 to £2K a year per listing.
- Average price
- £8.25under the $15 to $100 sweet spot
- Price range
- £4.42–£18.89
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £825–£2K
- Returns
- 2.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
82% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #2,977 within Tops, T-Shirts & Blouses. It carries 296 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 91%
- Out of stock, average day
- 0.9%
- Average rank
- #2,977in Tops, T-Shirts & Blouses
- Average rating
- 4.26 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 296per listing
- Listings tracked
- 11
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Collars for Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Comfyouth 2 Pieces Collars for Women White Fake Collar Detachable Shirt Faux Collar Inserts Women Stylish Pleated Neckline Half Shirt Blouse One Size
- Price
- £9.16
- Rating
- 4.2/5
- Reviews
- 67
- Age
- 11mo ago
BEoneBEwin Fake Collar Detachable Dickey Collar Blouse Half Shirts Peter Pan Collar for Women & Girls White B One Size
- Price
- £5.64
- Rating
- 4.4/5
- Reviews
- 261
- Age
- 12mo ago
TUONYIS Fake Collar Half Shirt Womens Detachable Blouse Top for Women Girls One Size (White)
- Price
- £5.41
- Rating
- 4.2/5
- Reviews
- 159
- Age
- 1y ago
Syhood 4 Pcs Fake Collar Detachable False Dicky Collar Half Shirts Round for Women Outfits Halloween Costume Accessories(Cotton Oxford Cloth White Black Pink Blue)
- Price
- £18.89
- Rating
- 4.1/5
- Reviews
- 1,979
- Age
- 5y ago
EQLEF White Cotton Womens Detachable Half Shirt Blouse Fake Collar (White)
- Price
- £6.24
- Rating
- 4.3/5
- Reviews
- 521
- Age
- 9y ago
Trending
90-day click momentum
SCHIK Fake Collar Detachable Half Shirts Blouse Top for Women Outfits (UK Numeric 10 12 Regular Regular Stone)
- Price
- £4.42
- Rating
- 4.6/5
- Reviews
- 17
- Age
- 1y ago
Comfyouth 2 Pieces Collars for Women White Fake Collar Detachable Shirt Faux Collar Inserts Women Stylish Pleated Neckline Half Shirt Blouse One Size
- Price
- £9.16
- Rating
- 4.2/5
- Reviews
- 67
- Age
- 11mo ago
Gothic Plush Leather Collars Choker with Chain Detachable Leash Rope Small Pet Collar (Pink)
- Price
- £11.61
- Rating
- 4.1/5
- Reviews
- 21
- Age
- 1y ago
Syhood 4 Pcs Fake Collar Detachable False Dicky Collar Half Shirts Round for Women Outfits Halloween Costume Accessories(Cotton Oxford Cloth White Black Pink Blue)
- Price
- £18.89
- Rating
- 4.1/5
- Reviews
- 1,979
- Age
- 5y ago
BEoneBEwin Fake Collar Detachable Dickey Collar Blouse Half Shirts Peter Pan Collar for Women & Girls White B One Size
- Price
- £5.64
- Rating
- 4.4/5
- Reviews
- 261
- Age
- 12mo ago
Newest
by launch date
GYIOFAI 2 Pack Fake Collar Detachable White Detachable Half Shirt Blouse Top Elegant Shirt False Collar Business Fake Blouse for Women Girls One Size (White)
- Price
- £6.69
- Rating
- 4.0/5
- Reviews
- 53
- Age
- 8mo ago
Comfyouth 2 Pieces Collars for Women White Fake Collar Detachable Shirt Faux Collar Inserts Women Stylish Pleated Neckline Half Shirt Blouse One Size
- Price
- £9.16
- Rating
- 4.2/5
- Reviews
- 67
- Age
- 11mo ago
LSYZHX Ruffled Detachable Half Shirt White Collar for Women Half Shirt Blouse False Collar Folding Design for Women Girls (White)
- Price
- £6.60
- Rating
- 4.4/5
- Reviews
- 40
- Age
- 11mo ago
BEoneBEwin Fake Collar Detachable Dickey Collar Blouse Half Shirts Peter Pan Collar for Women & Girls White B One Size
- Price
- £5.64
- Rating
- 4.4/5
- Reviews
- 261
- Age
- 12mo ago
SCHIK Fake Collar Detachable Half Shirts Blouse Top for Women Outfits (UK Numeric 10 12 Regular Regular Stone)
- Price
- £4.42
- Rating
- 4.6/5
- Reviews
- 17
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.
Brands
11 falling
Sellers
19
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
13%
- Comfyouth37%
- BEoneBEwin23%
- TUONYIS9%
- Syhood7%
- EQLEF7%
- NiceYnn4%
- Open — no brand owns it (5 brands, 13%)
Demand
Collars for Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 5.6×
Search terms
Top Collars for Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- white collar52K/yr
- collars for women45K/yr
- fake collar43K/yr
- collar for women7K/yr
- shirt collar16K/yr
- detachable collars for women11K/yr
- detachable collar17K/yr
- false collars for ladies13K/yr
- ladies detachable collar6K/yr
- false shirt collar11K/yr
Reviews and returns
What reviews say buyers love and hate about Collars for Women
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not a very good material
Quality very synthetic though
Far too short
Also very small
Too small
A more creamy white than expected from photo
Cream not white
The side pieces are two different colours
Very poor quality
Very poor quality would not recommend
dont expect high-end quality
Terrible, cheap made, one side of the collar bigger than the other ha
Fake collars
Love
Very happy with my collars,good quality
Fantastic quality
Great product
Good fit
Lovely collar and finishes off my collarless out fits
Fits well. size 12
its great to have two different styles
Elegant
Pretty and lacy
Excellent material
The quality of the material is great
Different fabrics but all nice feel
Decorative product
Very pretty design, well made and good value
Return
2.8% Return rate 59% Fixable by listing
Far too short
Also very small
Too small
Terrible, cheap made, one side of the collar bigger than the other ha
Fake collars
Not a very good material
Quality very synthetic though
A more creamy white than expected from photo
Cream not white
The side pieces are two different colours
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Collars for Women questions
Answered from the same tracked data.