Collar Stiffeners

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.6% of those searches ended in a purchase. Searches in the last 90 days moved +17.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £76K a year.

Searches, last 12 months

74K

Growth, 90 days vs prior 90

+17.0%

Conversion, latest week

14.6%

Market size, estimated

£76Ka year

Peak month

September1.4× the quietest month

Top search term

collar stiffeners36K searches a year

Listings sell for £7.06 on average, from £2.54 to £18.23. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £7.06 that is £2K to £4K a year per listing.

Average price

£7.06under the $15 to $100 sweet spot

Price range

£2.54–£18.23

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

£2K–£4K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #1,059 within Accessories. It carries 757 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

100%

Out of stock, average day

6.0%

Average rank

#1,059in Accessories

Average rating

4.48 starsAmazon United Kingdom average 4.36 stars

Average reviews

757per listing

Listings tracked

23

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

42 months