coin purse
Worth a lookShows no brand lock-in (top 5 brands take 36% of clicks), but pricing outside the sweet spot ($7.40 avg) keeps it on the watch list.
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Competition
Great23%top-5 click share — an open shelf
Returns
Great1.5%return rate — above 5% kills the launch gate
Price range
Good£2.67–£31.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,385.28avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Okay+1.5%90-day search growth — must beat 0% to launch
Market size
Bad£97K£97K/yr · 575K searches
Avg price
Bad£7.40avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, coin purse is a £97K/yr Amazon United Kingdom market (575K searches/yr). The top 5 brands hold 36% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
coin purse market data
- Units sold / yr
- 10K–13K
- avg 0–100/product
- Revenue / yr
- £74K–£93K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #85
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 84%
- Out of stock
- 8.5%
- Avg brand age
- 38 months
- Avg seller age
- 173 days
Competition & brand share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.Brands
67 falling
Sellers
97
Top-5 brand share
36%
Top 20: 70%
Top-5 click share
23%
Top 20: 51%
Open market
61%
- Hibate13%
- Cynure7%
- Oakridge Leather6%
- Forest & Firth5%
- Aucuu5%
- Jajmo Legacy3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top coin purse search terms
- coin purse235K/yr
- coin purse women65K/yr
- small coin purse31K/yr
- coin pouch31K/yr
- coin purse men23K/yr
- mens coin purse20K/yr
- mens purse17K/yr
- mini purse14K/yr
- small coin purses for women17K/yr
- coin wallet14K/yr
Top coin purse products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hibate Mini Coin Purse Holder Wallet Leather Purses for Women Men Kids Minimalist Zip Pouch with Key Ring - Black
Hibate£3.874.4★10,847 rev
Womens Genuine Leather Coin Purse Mini Pouch Change Wallet with Keychain green
Cynure£5.864.6★16,010 rev
Oakridge Leather Mens Tray Coin Purse Pocket Size - Black
Oakridge Leather£9.144.6★231 rev
Aucuu Coin Purse Leather Zipper Wallet Card Holder Key Case Women Mini Wallet with 2 Compartments & Keychain Small & Lightweight Easy to Carry 12 * 8 CM
Aucuu£3.404.6★540 rev
Forest & Firth Trevi Nappa Leather Coin Purse with Sorting Tray Classic Design for Men & Women with Gift Box (Raven Black)
Forest & Firth£25.144.8★49 rev
Newest
by launch date
Jexmigo RFID Blocking Leather Wallet for Women Genuine Credit Card Holder 12 Card Slots Large Anti-Leak Coin Purse Compact Small Purse with YKK Zip Ladies Card Holder Wallet (Blue)
Jexmigo£12.8235 rev
Pomelo Best Womens RFID Wallet - Vegan Leather Bi-fold Small Ladies Purse with Zipper Coin Pocket & ID Window - Leaf Charm Compact Wallet for Women
Pomelo Best£7.45665 rev
Coin Purse for Women Cute Small Wallets Change Purse Coin Pouch (Green)
Dzxin£4.2488 rev
MAVHVAM Ladies Genuine Leather Small Purse for Women Mini Coin Wallets Pouch Campact Credit Card Holder with Double Zip (Yellow)
MAVHVAM£10.38238 rev
Beebeecraft Leather Drawstring Pouch Genuine Cowhide 5.7x4.9in Brown
Beebeecraft£6.02120 rev
Trending
90-day click momentum
QIUTIMIY Women Artificial Artificial Leather Small Purse Pouch Cash Mini Coin Wallet Double Zipper Pocket with Keychain(Purple)
QIUTIMIY£9.774.4★
Womens Genuine Leather Coin Purse Mini Pouch Change Wallet with Keychain pink
Cynure£5.854.6★
Jexmigo RFID Blocking Leather Wallet for Women Genuine Credit Card Holder 12 Card Slots Large Anti-Leak Coin Purse Compact Small Purse with YKK Zip Ladies Card Holder Wallet (Blue)
Jexmigo£12.824.6★
Forest & Firth Trevi Nappa Leather Coin Purse with Sorting Tray Classic Design for Men & Women with Gift Box (Raven Black)
Forest & Firth£25.144.8★
Forest & Firth Trevi Nappa Leather Coin Purse with Sorting Tray Classic Design for Men & Women with Gift Box (Mulled Wine)
Forest & Firth£25.034.8★
What buyers say about coin purse
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality wallet”
“It fits really well in my bag or pocket”
“Good value for money”
“Exactly what I needed”
“the pockets are really good”
“Real leather too”
“Good colour”
“Easy to use”
“Love the design”
“Has a good quality zip”
What buyers complain about
“small pouch”
“Fake leather”
“feels like it will easily break”
“Really bad quality”
“the zips have become unfunctional”
“which is difficult to use”
“This is not leather, it's plastic and smells very bad”
“its a dark grey”
“A little stiff at first”
“Poor value for money”
Top return reasons
Common questions
- Is coin purse profitable to sell on Amazon United Kingdom?
- The niche generates £97K/yr across 120 tracked products. 0 of 28 products launched in the last 360 days are still selling. 90-day search growth is +1.5%. Flapen's verdict: Worth a look (54/100).
- How competitive is the coin purse niche?
- 67 brands and 97 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 36% of demand.
- What do buyers complain about in coin purse?
- Top complaints mined from reviews: Size-Overall, Leather Quality, Durability. The return rate is 1.5%.
- When does demand for coin purse peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the coin purse niche?
- Listings span £2.67–£31.91; the average listing price is £7.40 (sweet spot $15–$100). The average incumbent carries 1,385 reviews — the moat a new listing must climb.