Cocomelon
FailDemand is soft, at -18.4% this quarter, so Cocomelon is a Fail.
- Flapen Score
- 47 / 100Ranks 1,282 of 2,461 Fashion niches · −1 vs the category median of 4847
- Market size
- £124K/yr336K searches / yr
- 90-day growth
- -18.4%search demand this quarter
- Competition
- 31%top-5 click share · 13 brands · 196 sellers
Flapen Score
Cocomelon against its category
The dotted line is the Fashion average. Past it, Cocomelon is stronger. Inside it, weaker.
Market
The Cocomelon market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cocomelon 336K times last year and spent an estimated £124K. The top 5 brands take 89% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
3.0% of searches ended in a purchase last week.
Shoppers searched for this 336K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £124K a year.
- Searches, last 12 months
- 336K
- Growth, 90 days vs prior 90
- -18.4%
- Conversion, latest week
- 3.0%
- Market size, estimated
- £124Ka year
- Peak month
- December5.3× the quietest month
- Top search term
- cocomelon toys144K searches a year
02 · Price
A sale here is worth £12.20.
Listings sell for £12.20 on average, from £1.68 to £29.83. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £12.20 that is £0 to £1K a year per listing.
- Average price
- £12.20under the $15 to $100 sweet spot
- Price range
- £1.68–£29.83
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
69% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 17.8% of listings are out of stock. The average listing ranks #574 within Girls. It carries 505 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 75%
- Out of stock, average day
- 17.8%
- Average rank
- #574in Girls
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 505per listing
- Listings tracked
- 52
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Cocomelon products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Girls Boys Cocomelon Hoodie Oversized Fleece Hoody (Cocomelon 4-6 Years)
- Price
- £9.94
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 2y ago

CoComelon Peek-A-Boo JJ 10 Feature Plush - Featuring Favourite Song Phrases and Sounds - Play Peek-A-Boo with JJ - Toys for Preschool and Kids
- Price
- £24.47
- Rating
- 4.5/5
- Reviews
- 1,217
- Age
- 3y ago

CoComelon Boys Pyjamas JJ and Cody Toddler Pjs Ages 12 months to 4 Years Old (UK Age 3 Years 4 Years Regular) Green
- Price
- £6.91
- Rating
- 4.6/5
- Reviews
- 54
- Age
- 2y ago

BANDAI WT80114AZ Cocomelon Musical Bedtime JJ Doll Preschool Learning Multicolour
- Price
- £23.11
- Rating
- 4.6/5
- Reviews
- 687
- Age
- 4y ago

Giochi Preziosi Cocomelon Peek a Boo JJ Interactive Plush Animal 30 cm with Sounds and Motorised Movements Games for Children from 1 1 Years + JJ Cocomelon Sings the Original Song
- Price
- £22.92
- Rating
- 4.3/5
- Reviews
- 64
- Age
- 2y ago
Trending
90-day click momentum
CoComelon Boys Pyjamas JJ and Cody Toddler Pjs Ages 12 months to 4 Years Old (UK Age 3 Years 4 Years Regular) Green
- Price
- £6.91
- Rating
- 4.6/5
- Reviews
- 54
- Age
- 2y ago

Top Linen (NW) Ltd Kids Pyjamas For Casual And Occasion Wearing - Cocomelon Baby Boys Bedtime Pyjamas - Kids Dress For All Season - Made In UK (36145 2-3 Years)
- Price
- £16.65
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4y ago

Girls Boys Cocomelon Hoodie Oversized Fleece Hoody (Cocomelon 4-6 Years)
- Price
- £9.94
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 2y ago

Top Linen (NW) Ltd Pyjamas For Kids - Kids Pyjamas for casual and occasion wearing - Boys Get Wivvit Boys Pyjamas Cocomelon Playtime - Kids dress for All Season - Made In UK (36055 18-24 months)
- Price
- £8.03
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4y ago

Giochi Preziosi Cocomelon Peek a Boo JJ Interactive Plush Animal 30 cm with Sounds and Motorised Movements Games for Children from 1 1 Years + JJ Cocomelon Sings the Original Song
- Price
- £22.92
- Rating
- 4.3/5
- Reviews
- 64
- Age
- 2y ago
Newest
by launch date
HOX Cocomelon 3D Heads Sipper Drinks Cup | Eco Friendly BPA - Free Plastic & Spill-Resistant School Water Sipper with Removable Straw | Gift for Cocomelon Fan | Officially Licensed Merchandise
- Price
- £5.02
- Rating
- 4.7/5
- Reviews
- 9
- Age
- 1y ago

CoComelon Learning Tablet 60+ Learning Phrases Sing-Along to the The Alphabet Song Kids Toys for Ages 18 Month by Just Play
- Price
- £27.08
- Rating
- 4.6/5
- Reviews
- 835
- Age
- 1y ago

Giochi Preziosi Cocomelon Peek a Boo JJ Interactive Plush Animal 30 cm with Sounds and Motorised Movements Games for Children from 1 1 Years + JJ Cocomelon Sings the Original Song
- Price
- £22.92
- Rating
- 4.3/5
- Reviews
- 64
- Age
- 2y ago

CoComelon Musical Yellow School Bus with JJ figure
- Price
- £12.49
- Rating
- 4.7/5
- Reviews
- 157
- Age
- 2y ago

Girls Boys Cocomelon Hoodie Oversized Fleece Hoody (Cocomelon 4-6 Years)
- Price
- £9.94
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 31% of clicks. An open shelf where new products get seen.
Brands
13 falling
Sellers
196
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
31%
Top 20: 76%
Open market
8%
- CoComelon62%
- Top Linen (NW) Ltd8%
- Giochi Preziosi8%
- BANDAI6%
- Zawadi Global5%
- VTech3%
- Open — no brand owns it (7 brands, 8%)
Demand
Cocomelon search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.3×
Search terms
Top Cocomelon search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cocomelon toys144K/yr
- cocomelon145K/yr
- coco melon18K/yr
- cocomelon figures9K/yr
- jj cocomelon toys7K/yr
- coco melon toy5K/yr
- coco melon toys6K/yr
- cocomelon youtube2K/yr
Reviews and returns
What reviews say buyers love and hate about Cocomelon
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
This bottle last less than a month
Broke
this item broke within days
Doesnt work
Lights dont work
Poor quality
Poor quality, cheap looking and feeling
small sizing
tiny for the price
The hand wash doesnt smell very nice either
Love
Just the right size
not too small to enjoy
Big sizing
Great product
Well made lovely item
Good product,
It has kept our little one thoroughly entertained
The JJ shopping cart is entertaining for little ones
Great toy
This handwash is amazing smells great
Nice smell
Smells good
Great value for money
great price
value for money
Return
0.6% Return rate 28% Fixable by listing
small sizing
tiny for the price
Doesnt work
Lights dont work
Poor quality
Poor quality, cheap looking and feeling
the button on the foot is hard to press
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cocomelon questions
Answered from the same tracked data.









