cocomelon
Skip itSoft demand (-18.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Review moat
Good504.87avg incumbent reviews — the moat a new listing must climb
Price range
Good£1.68–£29.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.20avg listing price — sweet spot $15–$100
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Market size
Okay£124K£124K/yr · 336K searches
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-18.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, cocomelon is a £124K/yr Amazon United Kingdom market (336K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
cocomelon market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- £73K–£98K
- units × avg price
- Conversion rate
- 3.0%
- Avg BSR
- #574
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 69%
- Out of stock
- 17.8%
- Avg brand age
- 37 months
- Avg seller age
- 180 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
13 falling
Sellers
196
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
31%
Top 20: 76%
Open market
8%
- CoComelon62%
- Top Linen (NW) Ltd8%
- Giochi Preziosi8%
- BANDAI6%
- Zawadi Global5%
- VTech3%
- Open — no brand owns it (7 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -18.4% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.3×
Top cocomelon search terms
- cocomelon toys144K/yr
- cocomelon145K/yr
- coco melon18K/yr
- cocomelon figures9K/yr
- jj cocomelon toys7K/yr
- coco melon toy5K/yr
- coco melon toys6K/yr
- cocomelon youtube2K/yr
Top cocomelon products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Girls Boys Cocomelon Hoodie Oversized Fleece Hoody (Cocomelon 4-6 Years)
CoComelon£9.945.0★6 rev
CoComelon Peek-A-Boo JJ 10 Feature Plush - Featuring Favourite Song Phrases and Sounds - Play Peek-A-Boo with JJ - Toys for Preschool and Kids
CoComelon£24.474.5★1,217 rev
CoComelon Boys Pyjamas JJ and Cody Toddler Pjs Ages 12 months to 4 Years Old (UK Age 3 Years 4 Years Regular) Green
CoComelon£6.914.6★54 rev
BANDAI WT80114AZ Cocomelon Musical Bedtime JJ Doll Preschool Learning Multicolour
BANDAI£23.114.6★687 rev
Giochi Preziosi Cocomelon Peek a Boo JJ Interactive Plush Animal 30 cm with Sounds and Motorised Movements Games for Children from 1 1 Years + JJ Cocomelon Sings the Original Song
Giochi Preziosi£22.924.3★64 rev
Newest
by launch date
HOX Cocomelon 3D Heads Sipper Drinks Cup | Eco Friendly BPA - Free Plastic & Spill-Resistant School Water Sipper with Removable Straw | Gift for Cocomelon Fan | Officially Licensed Merchandise
HOX£5.029 rev
CoComelon Learning Tablet 60+ Learning Phrases Sing-Along to the The Alphabet Song Kids Toys for Ages 18 Month by Just Play
Just Play£27.08835 rev
Giochi Preziosi Cocomelon Peek a Boo JJ Interactive Plush Animal 30 cm with Sounds and Motorised Movements Games for Children from 1 1 Years + JJ Cocomelon Sings the Original Song
Giochi Preziosi£22.9264 rev
CoComelon Musical Yellow School Bus with JJ figure
CoComelon£12.49157 rev
Girls Boys Cocomelon Hoodie Oversized Fleece Hoody (Cocomelon 4-6 Years)
CoComelon£9.946 rev
Trending
90-day click momentumCoComelon Boys Pyjamas JJ and Cody Toddler Pjs Ages 12 months to 4 Years Old (UK Age 3 Years 4 Years Regular) Green
CoComelon£6.914.6★
Top Linen (NW) Ltd Kids Pyjamas For Casual And Occasion Wearing - Cocomelon Baby Boys Bedtime Pyjamas - Kids Dress For All Season - Made In UK (36145 2-3 Years)
Top Linen (NW) Ltd£16.655.0★
Girls Boys Cocomelon Hoodie Oversized Fleece Hoody (Cocomelon 4-6 Years)
CoComelon£9.945.0★
Top Linen (NW) Ltd Pyjamas For Kids - Kids Pyjamas for casual and occasion wearing - Boys Get Wivvit Boys Pyjamas Cocomelon Playtime - Kids dress for All Season - Made In UK (36055 18-24 months)
Top Linen (NW) Ltd£8.035.0★
Giochi Preziosi Cocomelon Peek a Boo JJ Interactive Plush Animal 30 cm with Sounds and Motorised Movements Games for Children from 1 1 Years + JJ Cocomelon Sings the Original Song
Giochi Preziosi£22.924.3★
What buyers say about cocomelon
What buyers praise and complain about, mined from review topics.What buyers love
“Just the right size”
“Great product”
“It has kept our little one thoroughly entertained”
“This handwash is amazing smells great”
“Great value for money”
“Does the job”
“Suitable for toddler”
“It's compact but not too small to enjoy”
“dispenser with a screwdriver Willis was quite satisfying”
“Amazing product clear picture appearance not to heavy for a young toddler and great price”
What buyers complain about
“This bottle last less than a month”
“Doesnt work”
“Poor quality”
“small sizing”
“The hand wash doesnt smell very nice either”
“Doesn't last and batteries cannot be replaced”
“The sound is very distorted”
“the button on the foot is hard to press”
“its very sensitive”
Top return reasons
Common questions
- Is cocomelon profitable to sell on Amazon United Kingdom?
- The niche generates £124K/yr across 52 tracked products. 90-day search growth is -18.4%. Flapen's verdict: Skip it (47/100).
- How competitive is the cocomelon niche?
- 13 brands and 196 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in cocomelon?
- Top complaints mined from reviews: Durability, Functionality-Overall, Quality-Overall. The return rate is 0.6%.
- When does demand for cocomelon peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 5.3× the quietest.
- What does it cost to enter the cocomelon niche?
- Listings span £1.68–£29.83; the average listing price is £12.20 (sweet spot $15–$100). The average incumbent carries 505 reviews — the moat a new listing must climb.