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Cocomelon

Fail

Demand is soft, at -18.4% this quarter, so Cocomelon is a Fail.

Flapen Score
47
47 / 100
Ranks 1,282 of 2,461 Fashion niches · −1 vs the category median of 48
Market size
£124K/yr336K searches / yr
90-day growth
-18.4%search demand this quarter
Competition
31%top-5 click share · 13 brands · 196 sellers

Flapen Score

Cocomelon against its category

The dotted line is the Fashion average. Past it, Cocomelon is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cocomelon market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cocomelon 336K times last year and spent an estimated £124K. The top 5 brands take 89% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 336K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £124K a year.

Searches, last 12 months
336K
Growth, 90 days vs prior 90
-18.4%
Conversion, latest week
3.0%
Market size, estimated
£124Ka year
Peak month
December5.3× the quietest month
Top search term
cocomelon toys144K searches a year

02 · Price

A sale here is worth £12.20.

Listings sell for £12.20 on average, from £1.68 to £29.83. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £12.20 that is £0 to £1K a year per listing.

Average price
£12.20under the $15 to $100 sweet spot
Price range
£1.68–£29.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 17.8% of listings are out of stock. The average listing ranks #574 within Girls. It carries 505 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
75%
Out of stock, average day
17.8%
Average rank
#574in Girls
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
505per listing
Listings tracked
52

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Cocomelon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

£0£2K£5K£7K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

196

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

31%

Top 20: 76%

Open market

8%

  • CoComelon62%
  • Top Linen (NW) Ltd8%
  • Giochi Preziosi8%
  • BANDAI6%
  • Zawadi Global5%
  • VTech3%
  • Open — no brand owns it (7 brands, 8%)

Demand

Cocomelon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.3×

Search terms

Top Cocomelon search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cocomelon toys144K/yr
  • cocomelon145K/yr
  • coco melon18K/yr
  • cocomelon figures9K/yr
  • jj cocomelon toys7K/yr
  • coco melon toy5K/yr
  • coco melon toys6K/yr
  • cocomelon youtube2K/yr

Reviews and returns

What reviews say buyers love and hate about Cocomelon

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability21%−0.12

This bottle last less than a month

Broke

this item broke within days

Functionality-Overall13%−0.07

Doesnt work

Lights dont work

Quality-Overall13%−0.01

Poor quality

Poor quality, cheap looking and feeling

Size-Overall13%+1.32

small sizing

tiny for the price

Smell4%+0.40

The hand wash doesnt smell very nice either

Love

Size-Overall17%+1.32

Just the right size

not too small to enjoy

Big sizing

Quality-Overall15%−0.01

Great product

Well made lovely item

Good product,

Fun/Entertainment Experience11%+0.79

It has kept our little one thoroughly entertained

The JJ shopping cart is entertaining for little ones

Great toy

Smell10%+0.40

This handwash is amazing smells great

Nice smell

Smells good

Value For Money9%+1.01

Great value for money

great price

value for money

Return

0.6% Return rate 28% Fixable by listing

Size-Overall16%▃█▇▄▃▄

small sizing

tiny for the price

Defective Material/Parts14%▄▁▁▂█▁
Functionality-Overall12%█▆▁▃▅▄

Doesnt work

Lights dont work

Quality-Overall7%▁▇█▁▁▆

Poor quality

Poor quality, cheap looking and feeling

Touch/Button Controls6%▁▁▁█▃█

the button on the foot is hard to press

FAQ

Common Cocomelon questions

Answered from the same tracked data.