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Cocomelon

soft demand (-18.4% this quarter) — Cocomelon doesn't clear our bar today.

Flapen Score

47
Skip it
Market size 28Growth 16Conversion 38Competition 84Returns 97Price range 53Avg price 52Brand share 27Review moat 75Quality gap 25
This niche Category average

Is Cocomelon profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Cocomelon is a £124K/yr Amazon United Kingdom market (336K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 47/100.

Cocomelon: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -18.4% over the last 90 days and 3.0% of searches end in a purchase.

£124K

revenue / yr

Units sold / yr8K
Search volume / yr-18.4%336K
Conversion rate3.0%
Avg price£12.20

Who owns the niche?

The top 5 brands hold 89% of demand, so 11% of the market is open.

11%

open market share

Brands · sellers13 · 196
Top-5 product click share31%
Open market11%
Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 52 products

Sponsored placement69%
New entrants (1y)0· 0 succeeded
Avg rating4.6★
Avg reviews505

Top Cocomelon products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

£0£2K£5K£7K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

196

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

31%

Top 20: 76%

Open market

8%

  • CoComelon62%
  • Top Linen (NW) Ltd8%
  • Giochi Preziosi8%
  • BANDAI6%
  • Zawadi Global5%
  • VTech3%
  • Open — no brand owns it (7 brands, 8%)

Cocomelon demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume336KCVR3.0%Products52Brands13Top 5 Brands89%OOS Rate17.8%Rating4.6★Reviews505Avg BSR#574
45K35KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.3×

Top Cocomelon search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • cocomelon toys144K/yr
  • cocomelon145K/yr
  • coco melon18K/yr
  • cocomelon figures9K/yr
  • jj cocomelon toys7K/yr
  • coco melon toy5K/yr
  • coco melon toys6K/yr
  • cocomelon youtube2K/yr

What reviews say buyers love and hate about Cocomelon

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Size-Overall17%

Just the right size

Quality-Overall15%

Great product

Fun/Entertainment Experience11%

It has kept our little one thoroughly entertained

Smell10%

This handwash is amazing smells great

Value For Money9%

Great value for money

What buyers complain about

76% of reviews
Durability21%

This bottle last less than a month

Functionality-Overall13%

Doesnt work

Quality-Overall13%

Poor quality

Size-Overall13%

small sizing

Smell4%

The hand wash doesnt smell very nice either

Cocomelon return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

28%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
16%
2Defective Material/Parts
14%
3Functionality-Overall
12%
4Quality-Overall
7%
5Touch/Button Controls
6%

Common Cocomelon questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cocomelon 47/100 on Amazon United Kingdom — Skip it. The niche generates £124K/yr across 52 tracked products. Search demand moved -18.4% over the last 90 days.
Search demand for Cocomelon on Amazon United Kingdom peaks in Oct–Nov–Dec, where the busiest month runs 5.3× the quietest.