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Cobra Kai

Fail

Shoppers spend only $11K a year here, so Cobra Kai is a Fail.

Flapen Score
32
32 / 100
Ranks 2,287 of 2,461 Fashion niches · −16 vs the category median of 48
Market size
£11K/yr85K searches / yr
90-day growth
-37.3%search demand this quarter
Competition
75%top-5 click share · 8 brands · 24 sellers

Flapen Score

Cobra Kai against its category

The dotted line is the Fashion average. Past it, Cobra Kai is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cobra Kai market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cobra Kai 85K times last year and spent an estimated £11K. The top 5 brands take 93% of clicks. Demand peaks in Feb–Mar–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -37.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £11K a year.

Searches, last 12 months
85K
Growth, 90 days vs prior 90
-37.3%
Conversion, latest week
0.8%
Market size, estimated
£11Ka year
Peak month
December4.4× the quietest month
Top search term
cobra kai69K searches a year

02 · Price

A sale here is worth £17.61.

Listings sell for £17.61 on average, from £3.15 to £51.75. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £17.61 that is £0 to £2K a year per listing.

Average price
£17.61inside the $15 to $100 sweet spot
Price range
£3.15–£51.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 53% ship with Prime. On an average day, 12.9% of listings are out of stock. The average listing ranks #3,060 within Jumpers, Cardigans & Sweatshirts. It carries 139 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
53%
Out of stock, average day
12.9%
Average rank
#3,060in Jumpers, Cardigans & Sweatshirts
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
139per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Cobra Kai products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£1K£2K£3K£5K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

24

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

4%

  • Snapit56%
  • Postees14%
  • Cobra Kai9%
  • DPX-18%
  • Pyramid International6%
  • Willow Gifts4%
  • Open — no brand owns it (2 brands, 4%)

Demand

Cobra Kai search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Black Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Mar, Dec · busiest ÷ quietest = 4.4×

Search terms

Top Cobra Kai search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cobra kai69K/yr
  • cobra kai merchandise11K/yr
  • kobra kai3K/yr
  • cobra kai gifts2K/yr

Reviews and returns

What reviews say buyers love and hate about Cobra Kai

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money33%+0.29

Looks more expensive than it is

Love

Strength22%+1.40

Sturdy

Quite sturdy, very good looking

Advertised Vs Actual Product17%+0.98

Exactly as pictured, very pleased

Quality-Overall17%+0.98

Good quality product

Great quality and a fair price

Gifting Purpose17%−0.22

Perfect for a gift

Perfect gift for my nephew

Print Quality17%+0.98

Good quality material and colourful print

Return

0.8% Return rate 50% Fixable by listing

Size-Overall50%▁▁▁▁█▁
Quality-Overall17%▁▁▁█▁▁
Paper Quality17%▁█▁▁▁▁
Heating17%█▁▁▁▁▁

FAQ

Common Cobra Kai questions

Answered from the same tracked data.