Coats

Shoppers searched for this 488K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -65.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.

Searches, last 12 months

488K

Growth, 90 days vs prior 90

-65.7%

Conversion, latest week

0.3%

Market size, estimated

£69Ka year

Peak month

January23.3× the quietest month

Top search term

trench coat men109K searches a year

Listings sell for £46.84 on average, from £12.34 to £166.96. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £46.84 that is £0 to £5K a year per listing.

Average price

£46.84inside the $15 to $100 sweet spot

Price range

£12.34–£166.96

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

£0–£5K

Returns

11.5%of orders · Amazon United Kingdom median 0.6%

85% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 23.5% of listings are out of stock. The average listing ranks #196 within Coats, Jackets & Gilets. It carries 251 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

78%

Out of stock, average day

23.5%

Average rank

#196in Coats, Jackets & Gilets

Average rating

4.03 starsAmazon United Kingdom average 4.36 stars

Average reviews

251per listing

Listings tracked

166

49 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

49

Successful launches

0Amazon's first-year sales bar

Average brand age

51 months