Coats
soft demand (-65.7% this quarter) — Coats doesn't clear our bar today.
Flapen Score
Is Coats profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Coats is a £69K/yr Amazon United Kingdom market (488K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 47/100.
Coats: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -65.7% over the last 90 days and 0.3% of searches end in a purchase.
£69K
revenue / yr
Who owns the niche?
The top 5 brands hold 56% of demand, so 44% of the market is open.
44%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.
0/100
page quality · 166 products
Top Coats products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Benibos Mens Trench Coat Slim Fit Notched Collar Overcoat (M F20 Black)
- Price
- £36.64
- Rating
- 4.2/5
- Reviews
- 581
- Age
- 8y ago
Mens Trench Coat Long Jackets Men 3/4 Length Coat Windbreaker Mens Winter Pea Coats Jacket Outerwear Mid Length Peacoat Long Sleeve Overcoat Wool Trench Coats Casual Warm Outdoor Tweed Jacket
- Price
- £16.37
- Rating
- 3.6/5
- Reviews
- 42
- Age
- 10mo ago
Allthemen Mens Trench Coat Classic Casual Mid Length Jacket Lightweight Windbreaker Overcoat for Spring Autumn Black L
- Price
- £28.30
- Rating
- 4.7/5
- Reviews
- 11
- Age
- 10mo ago
Runcati Mens Coats Artificial Woolen Trench Coat Thick Business Jackets Winter Long Jacket Windbreaker Outerwear Regular Fit Black XXL
- Price
- £35.47
- Rating
- 3.7/5
- Reviews
- 53
- Age
- 2y ago
YOUTHUP Mens Winter Coat Slim Fit Wool Overcoat Knee-Length Elegant Trench Coat Business Peacoat Grey-Thick L
- Price
- £35.06
- Rating
- 4.3/5
- Reviews
- 95
- Age
- 2y ago
Trending
90-day click momentumAllthemen Mens Trench Coat Classic Casual Mid Length Jacket Lightweight Windbreaker Overcoat for Spring Autumn Black XXL
- Price
- £27.90
- Rating
- 4.7/5
- Reviews
- 11
- Age
- 10mo ago
Allthemen Mens Lapel Collar Trench Coat Mid Length Windproof Classic Overcoat Business Fomral Jacket Black XXL
- Price
- £33.96
- Rating
- 4.0/5
- Reviews
- 6
- Age
- 4mo ago
Allthemen Mens Trench Coat Casual Windbreaker Overcoat Lapel Mid Length Jacket with Removable Hood Black M
- Price
- £29.38
- Rating
- 4.5/5
- Reviews
- 5
- Age
- 7mo ago
Allthemen Mens Trench Coat Classic Casual Mid Length Jacket Lightweight Windbreaker Overcoat for Spring Autumn Black L
- Price
- £28.30
- Rating
- 4.7/5
- Reviews
- 11
- Age
- 10mo ago
Allthemen Mens Trench Coat Classic Casual Mid Length Jacket Lightweight Windbreaker Overcoat for Spring Autumn Beige XL
- Price
- £26.08
- Rating
- 4.7/5
- Reviews
- 11
- Age
- 10mo ago
Newest
by launch dateAllthemen Mens Lapel Collar Trench Coat Mid Length Windproof Classic Overcoat Business Fomral Jacket Black XXL
- Price
- £33.96
- Rating
- 4.0/5
- Reviews
- 6
- Age
- 4mo ago
Runcati Mens Trench Coat Slim Fit Single Breasted Casual Long Jacket Lightweight Lapel Fall Windbreaker Overcoat Navy XL
- Price
- £39.24
- Rating
- 3.7/5
- Reviews
- 21
- Age
- 6mo ago
Runcati Mens Trench Coat Slim Fit Single Breasted Casual Long Jacket Lightweight Lapel Fall Windbreaker Overcoat Khaki L
- Price
- £36.65
- Rating
- 3.7/5
- Reviews
- 21
- Age
- 6mo ago
Allthemen Mens Trench Coat Casual Windbreaker Overcoat Lapel Mid Length Jacket with Removable Hood Black M
- Price
- £29.38
- Rating
- 4.5/5
- Reviews
- 5
- Age
- 7mo ago
SANSIWU Mens Long Trench Coat Winter Classic Lapel Double Breasted Wool Blend Oversized Peacoat (Army Green XL)
- Price
- £14.18
- Rating
- 2.9/5
- Reviews
- 4
- Age
- 8mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.
Brands
52 rising
Sellers
64
Top-5 brand share
56%
Top 20: 86%
Top-5 click share
15%
Top 20: 34%
Open market
39%
- Runcati17%
- Allthemen15%
- YOUTHUP10%
- iCKER9%
- HOOD CREW5%
- Benibos5%
Coats demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 23.3×
Top Coats search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- trench coat men109K/yr
- mens trench coat61K/yr
- black trench coat men16K/yr
- long coat men36K/yr
- mens overcoat42K/yr
- mens long coat31K/yr
- overcoats men27K/yr
- overcoat14K/yr
- mens black trench coat9K/yr
- long jacket men14K/yr
What reviews say buyers love and hate about Coats
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“size is accurate”
“seems well made”
“Excellent coat for the price”
“Nice and warm”
“Good lightweight coat”
What buyers complain about
70% of reviews“Small fitting”
“unfortunately quality is linked to the price - In this case”
“No inside pocket”
“its very thin”
“It's a cheap look and not advertised correctly and is misleading”
Coats return rate & reasons
Why buyers send it back, as a share of all return requests.
11.5%
Return rate
85%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Coats questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
