Coats

Shoppers searched for this 488K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -65.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.

Searches, last 12 months

488K

Growth, 90 days vs prior 90

-65.7%

Conversion, latest week

0.3%

Market size, estimated

£69Ka year

Peak month

January23.3× the quietest month

Top search term

trench coat men109K searches a year

Listings sell for £46.84 on average, from £12.34 to £166.96. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £46.84 that is £0 to £5K a year per listing.

Average price

£46.84inside the $15 to $100 sweet spot

Price range

£12.34–£166.96

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

£0–£5K

Returns

11.5%of orders · Amazon United Kingdom median 0.6%

85% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 23.5% of listings are out of stock. The average listing ranks #196 within Coats, Jackets & Gilets. It carries 251 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

78%

Out of stock, average day

23.5%

Average rank

#196in Coats, Jackets & Gilets

Average rating

4.03 starsAmazon United Kingdom average 4.36 stars

Average reviews

251per listing

Listings tracked

166

49 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

49

Successful launches

0Amazon's first-year sales bar

Average brand age

51 months