Is coats profitable to sell on Amazon United Kingdom?

The niche generates £69K/yr across 166 tracked products. 0 of 49 products launched in the last 360 days are still selling. 90-day search growth is -65.7%. Flapen's verdict: Skip it (47/100).

How competitive is the coats niche?

52 brands and 64 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 56% of demand.

What do buyers complain about in coats?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Pockets/Compartments. The return rate is 11.5% — above our launch gate.

When does demand for coats peak?

Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 23.3× the quietest.

What does it cost to enter the coats niche?

Listings span £12.34–£166.96; the average listing price is £46.84 (sweet spot $15–$100). The average incumbent carries 251 reviews — the moat a new listing must climb.

coats

Skip it

Soft demand (-65.7% this quarter) — this niche doesn't clear our bar today.

Competition

Incredible15%

top-5 click share — an open shelf

Avg price

Great£46.84

avg listing price — sweet spot $15–$100

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Review moat

Great251.43

avg incumbent reviews — the moat a new listing must climb

Brand share

Great56%

top-5 brand share — no brand owns this niche

Price range

Good£12.34–£166.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad£69K

£69K/yr · 488K searches

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Returns

Bad11.5%

return rate — above 5% kills the launch gate

Growth

Bad-65.7%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand High Returns

According to Flapen's Amazon United Kingdom niche tracking, coats is a £69K/yr Amazon United Kingdom market (488K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 47/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

coats market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: £35K–£47K; units × avg price
Conversion rate: 0.3%
Avg BSR: #196
Page quality: 0%
Prime: 78%
Sponsored: 85%
Out of stock: 23.5%
Avg brand age: 51 months
Avg seller age: 173 days

Competition & brand share

Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.

Brands

52 rising

Sellers

Top-5 brand share

56%

Top 20: 86%

Top-5 click share

15%

Top 20: 34%

Open market

39%

Runcati17%
Allthemen15%
YOUTHUP10%
iCKER9%
HOOD CREW5%
Benibos5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -65.7% search growth over the last 90 days.

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 23.3×

Open Trend

Top coats search terms

trench coat men109K/yr -51.1%0.1% conv.
mens trench coat61K/yr -57.6%0.0% conv.
black trench coat men16K/yr -39.0%0.2% conv.
long coat men36K/yr -70.6%0.0% conv.
mens overcoat42K/yr -78.3%0.1% conv.
mens long coat31K/yr -75.8%0.2% conv.
overcoats men27K/yr -75.4%0.0% conv.
overcoat14K/yr -55.7%0.1% conv.
mens black trench coat9K/yr -58.3%0.0% conv.
long jacket men14K/yr -65.6%0.1% conv.

All search terms

Top coats products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Benibos Mens Trench Coat Slim Fit Notched Collar Overcoat (M F20 Black)

Benibos£36.644.2★581 rev

Mens Trench Coat Long Jackets Men 3/4 Length Coat Windbreaker Mens Winter Pea Coats Jacket Outerwear Mid Length Peacoat Long Sleeve Overcoat Wool Trench Coats Casual Warm Outdoor Tweed Jacket

Yolimok£16.373.6★42 rev

Allthemen Mens Trench Coat Classic Casual Mid Length Jacket Lightweight Windbreaker Overcoat for Spring Autumn Black L

Allthemen£28.304.7★11 rev

Runcati Mens Coats Artificial Woolen Trench Coat Thick Business Jackets Winter Long Jacket Windbreaker Outerwear Regular Fit Black XXL

Runcati£35.473.7★53 rev

YOUTHUP Mens Winter Coat Slim Fit Wool Overcoat Knee-Length Elegant Trench Coat Business Peacoat Grey-Thick L

YOUTHUP£35.064.3★95 rev

Newest

by launch date

Allthemen Mens Lapel Collar Trench Coat Mid Length Windproof Classic Overcoat Business Fomral Jacket Black XXL

Allthemen£33.966 rev

4mo ago

Runcati Mens Trench Coat Slim Fit Single Breasted Casual Long Jacket Lightweight Lapel Fall Windbreaker Overcoat Navy XL

Runcati£39.2421 rev

6mo ago

Runcati Mens Trench Coat Slim Fit Single Breasted Casual Long Jacket Lightweight Lapel Fall Windbreaker Overcoat Khaki L

Runcati£36.6521 rev

6mo ago

Allthemen Mens Trench Coat Casual Windbreaker Overcoat Lapel Mid Length Jacket with Removable Hood Black M

Allthemen£29.385 rev

7mo ago

SANSIWU Mens Long Trench Coat Winter Classic Lapel Double Breasted Wool Blend Oversized Peacoat (Army Green XL)

SANSIWU£14.184 rev

8mo ago

What buyers say about coats

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall24%

“size is accurate”

Quality-Overall16%

“seems well made”

Value For Money13%

“Excellent coat for the price”

Warmth8%

“Nice and warm”

Weight Light4%

“Good lightweight coat”

Comfort-Overall4%

“comfortable”

Material Quality3%

“Nicely made material”

Advertised Vs Actual Product3%

“As advertised”

Pockets/Compartments2%

“Nice deep pockets”

Design-Overall1%

“the design and style are nice”

What buyers complain about

Size-Overall37%

“Small fitting”

Quality-Overall8%

“unfortunately quality is linked to the price - In this case”

Pockets/Compartments7%

“No inside pocket”

Thickness4%

“its very thin”

Advertised Vs Actual Product3%

“It's a cheap look and not advertised correctly and is misleading”

Stretchability/Expandability/Elasticity3%

“sewed it in as otherwise it would leave a coat hook stretch mark after hanging up over time”

Value For Money3%

“Price a little high”

Arm Fit2%

“ha what a joke i carnt even get both arms in”

Material Quality2%

“Very cheap materials”

Water Resistance2%

“it fits well over a suit jacket although it keeps u warm without a jacket under it only thing wrong with it is its not very waterproof”

Top return reasons

Size-Overall59%

Quality-Overall6%

Length4%

Material Quality4%

Shoulder Fit3%

Sleeve Fit3%

Arm Fit3%

Color3%

Shape/Style3%

Advertised Vs Actual Product2%

Common questions

Is coats profitable to sell on Amazon United Kingdom?: The niche generates £69K/yr across 166 tracked products. 0 of 49 products launched in the last 360 days are still selling. 90-day search growth is -65.7%. Flapen's verdict: Skip it (47/100).
How competitive is the coats niche?: 52 brands and 64 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 56% of demand.
What do buyers complain about in coats?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Pockets/Compartments. The return rate is 11.5% — above our launch gate.
When does demand for coats peak?: Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 23.3× the quietest.
What does it cost to enter the coats niche?: Listings span £12.34–£166.96; the average listing price is £46.84 (sweet spot $15–$100). The average incumbent carries 251 reviews — the moat a new listing must climb.