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Coach Bags for Women

Fail

Buyers convert on only 0.2% of searches, so Coach Bags for Women is a Fail.

Flapen Score
39
39 / 100
Ranks 1,992 of 2,461 Fashion niches · −9 vs the category median of 48
Market size
£131K/yr688K searches / yr
90-day growth
+7.7%search demand this quarter
Competition
34%top-5 click share · 19 brands · 51 sellers

Flapen Score

Coach Bags for Women against its category

The dotted line is the Fashion average. Past it, Coach Bags for Women is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coach Bags for Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Coach Bags for Women 688K times last year and spent an estimated £131K. The top 5 brands take 89% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

0.2% of searches ended in a purchase last week.

Shoppers searched for this 688K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £131K a year.

Searches, last 12 months
688K
Growth, 90 days vs prior 90
+7.7%
Conversion, latest week
0.2%
Market size, estimated
£131Ka year
Top search term
coach bags for women273K searches a year

02 · Price

A sale here is worth £100.52.

Listings sell for £100.52 on average, from £19.43 to £439.62. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £100.52 that is £0 to £10K a year per listing.

Average price
£100.52above the $15 to $100 sweet spot
Price range
£19.43–£439.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£10K
Returns
3.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 16.3% of listings are out of stock. The average listing ranks #5,004 within Luggage & Travel Gear. It carries 1,378 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
73%
Out of stock, average day
16.3%
Average rank
#5,004in Luggage & Travel Gear
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,378per listing
Listings tracked
63

04 · Newcomers

Amazon counts 2 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
2Amazon's first-year sales bar
Average brand age
42 months

Products

Top Coach Bags for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£4K£8K£12K£16K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

51

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

34%

Top 20: 70%

Open market

9%

  • Michael Kors39%
  • COACH34%
  • Calvin Klein10%
  • LOVEVOOK3%
  • Paul Costelloe3%
  • Valentino2%
  • Open — no brand owns it (13 brands, 9%)

Demand

Coach Bags for Women search demand

Weekly searches over the year. Pick a range.

20K15KSpike '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Coach Bags for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coach bags for women273K/yr
  • michael kors103K/yr
  • michael kors bag50K/yr
  • micheal kors bags for women clearance outlet multicoloursilver14K/yr
  • michael kors bags38K/yr
  • michael kors purse36K/yr
  • michel kors women bags19K/yr
  • michael kors bags for women crossbody14K/yr
  • ysl bags for women15K/yr
  • michael kors crossbody bags for women22K/yr

Reviews and returns

What reviews say buyers love and hate about Coach Bags for Women

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall22%+0.83

bank cards don't fit

its really big

a bit on the small side

Value For Money12%−0.05

Too expensive

Over priced

a bit pricey

Strap/String Quality10%−0.09

Frayed strap resulting in strap comping away from bag

unfortunately the strap connected to the bag frays

Strap too small

Quality-Overall3%+1.25

Looks cheap

A bit lacking

Stitch/Finish/Polish3%−0.03

Apart from the fact the stitching on the bag wasnt the greatest

the stitching came undone

Love

Quality-Overall31%+1.25

The bag is quality

Best quality bag

Excellent quality

Size-Overall10%+0.83

fits lots in

Perfect size for me - not too small

Good size bag and look great

Value For Money8%−0.05

Good value

Excellent value

Value for money

Pockets/Compartments7%+0.66

The pockets are amazing

Loads of different compartments to keep you organised

Lots of compartments

Advertised Vs Actual Product4%+0.14

does exactly what it says it does

Exactly As Advertised

Meet the description

Return

3.9% Return rate 81% Fixable by listing

Size-Overall56%▇█▇▇▇▆

bank cards don't fit

its really big

a bit on the small side

Quality-Overall7%█▅▅▇▃▇

Looks cheap

A bit lacking

Color6%▆▂▆█▇▅
Advertised Vs Actual Product3%▅██▆▆▅
Weight Heavy3%▅█▂▃▇▃

FAQ

Common Coach Bags for Women questions

Answered from the same tracked data.