How competitive is the Clown Costume Kids niche on Amazon United Kingdom?

12 brands and 26 sellers compete in Clown Costume Kids on Amazon United Kingdom. The top 5 Clown Costume Kids products take 63% of clicks and its top 5 brands hold 72% of demand.

Clown Costume Kids

a small market ($0/yr) — Clown Costume Kids doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

This niche Category average

Is Clown Costume Kids profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Clown Costume Kids is a £0/yr Amazon United Kingdom market (173K searches/yr). The top 5 brands hold 72% of demand. Verdict: Skip it — 36/100.

Clown Costume Kids: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -27.2% over the last 90 days and 0.0% of searches end in a purchase.

£0

revenue / yr

Units sold / yr1K

Search volume / yr-27.2%173K

Conversion rate0.0%

Avg price£15.75

Who owns the niche?

The top 5 brands hold 72% of demand, so 28% of the market is open.

28%

open market share

Brands · sellers12 · 26

Top-5 product click share63%

Open market28%

Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 16 products

Top Clown Costume Kids products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Miutii Girls Kids Horror Clown Jumpsuit Sparkly Checkered Leotard Skirt Carnival Circus Fancy Dress White 13-14 Years

Price: £10.39
Rating: 0.0/5
Reviews: 0
Age: 10mo ago

Lito Angels Kids Colourful Jester Costume Set with Hat 6-8 Years

Price: £22.98
Rating: 4.4/5
Reviews: 40
Age: 7mo ago

Spooktacular Creations Halloween Clown Costume for Girls Dark Colorful Twisted Clown Jester Costume for Kids Halloween Role Play & Dress Up-M

Price: £16.95
Rating: 4.3/5
Reviews: 42
Age: 1y ago

Girls Outfits Set European Carnival Cosplay Puffy Skirt Stage Performance Four Piece Casual Loose (Yellow 10-12 Years)

Price: £8.24
Rating: 0.0/5
Reviews: 0
Age: 1mo ago

SIMSPEAR Circus Costume for Girls Kids Cosplay Clown Set with Rainbow Wig Nose Bag Gloves

Price: £15.43
Rating: 4.5/5
Reviews: 17
Age: 2y ago

Newest

by launch date

Girls Outfits Set European Carnival Cosplay Puffy Skirt Stage Performance Four Piece Casual Loose (Yellow 10-12 Years)

Price: £8.24
Rating: 0.0/5
Reviews: 0
Age: 1mo ago

Lito Angels Kids Colourful Jester Costume Set with Hat 6-8 Years

Price: £22.98
Rating: 4.4/5
Reviews: 40
Age: 7mo ago

Lito Angels Kids Colourful Jester Costume Set with Hat 9-10 Years

Price: £20.62
Rating: 4.4/5
Reviews: 40
Age: 7mo ago

Lito Angels Kids Colourful Jester Costume Set with Hat 11-13 Years

Price: £21.71
Rating: 4.4/5
Reviews: 40
Age: 7mo ago

Vexthorion Clown Costume Kit 4Pcs Clown Headband Costume Accessory Tulle Skirt Gloves Over-The-Knee Socks Clothing For Circus Performance And Carnival Celebration

Price: £13.04
Rating: 0.0/5
Reviews: 0
Age: 8mo ago

Competition: brands, sellers & click share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

Brands

12 rising

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

23%

Miutii37%
Lito Angels16%
Smiffys7%
Spooktacular Creations6%
Generic6%
SIMSPEAR5%

Clown Costume Kids demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume173KCVR0.0%Products16Brands12Top 5 Brands72%OOS Rate14.3%Rating4.3★Reviews87Avg BSR#2,640

Top Clown Costume Kids search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

jester costume kids9K/yr +15.3%0.0% conv.
girls clown costume40K/yr -31.4%0.3% conv.
kids clown costumes8K/yr -31.7%0.0% conv.
clown costume girls18K/yr -40.1%0.0% conv.
girl clown costume7K/yr -21.6%0.7% conv.
scary clown costume kids17K/yr -64.7%0.0% conv.
halloween clown costume kids6K/yr -24.7%1.7% conv.
killer clown costume kids8K/yr -63.8%0.0% conv.
creepy clown costume kids4K/yr -69.4%0.0% conv.
girls clown halloween costume19K/yr -76.7%0.0% conv.

What reviews say buyers love and hate about Clown Costume Kids

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Value For Money50%

“Excellent pricing”

Quality-Overall50%

“Perfect and excellent quality”

Clown Costume Kids return rate & reasons

Why buyers send it back, as a share of all return requests.

3.1%

Return rate

75%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

73%

2Quality-Overall

3Material Quality

4Value For Money

5Durability

Common Clown Costume Kids questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Clown Costume Kids 36/100 on Amazon United Kingdom — Skip it. The niche generates £0/yr across 16 tracked products. 0 of 6 products launched in the last 360 days are still selling. Search demand moved -27.2% over the last 90 days.

Clown Costume Kids sells for £15.75 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £6.03–£26.52. The average incumbent carries 87 reviews — the moat a new listing must climb.