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Clown Collar

Fail

Shoppers spend only $31K a year here, so Clown Collar is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,461 Fashion niches · +1 vs the category median of 48
Market size
£31K/yr108K searches / yr
90-day growth
-13.2%search demand this quarter
Competition
30%top-5 click share · 30 brands · 65 sellers

Flapen Score

Clown Collar against its category

The dotted line is the Fashion average. Past it, Clown Collar is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Clown Collar market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Clown Collar 108K times last year and spent an estimated £31K. The top 5 brands take 53% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
108K
Growth, 90 days vs prior 90
-13.2%
Conversion, latest week
2.8%
Market size, estimated
£31Ka year
Top search term
clown collar31K searches a year

02 · Price

A sale here is worth £10.40.

Listings sell for £10.40 on average, from £5.40 to £22.46. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £10.40 that is £0 to £1K a year per listing.

Average price
£10.40under the $15 to $100 sweet spot
Price range
£5.40–£22.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
4.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #3,443 within Accessories. It carries 94 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
92%
Out of stock, average day
5.4%
Average rank
#3,443in Accessories
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
94per listing
Listings tracked
66

04 · Newcomers

Amazon counts 0 of last year's 23 launches as successful.

23 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
23
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Clown Collar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

£0£626£1K£2K£3K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

30 rising

Sellers

65

Top-5 brand share

53%

Top 20: 96%

Top-5 click share

30%

Top 20: 71%

Open market

40%

  • Moonlove14%
  • BLESSUME11%
  • CAMDOM10%
  • Mavikim9%
  • UniqKaliber8%
  • MUNSKT7%

Demand

Clown Collar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Spike '26Prime Day '26DecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.4× · 8 of 12 months tracked

Search terms

Top Clown Collar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • clown collar31K/yr
  • ruff6K/yr
  • jester collar6K/yr
  • ruffle collar14K/yr
  • neck ruffle12K/yr
  • neck ruff5K/yr
  • clown neck ruffle21K/yr
  • clown ruffle collar9K/yr
  • neck ruffle collar5K/yr

Reviews and returns

What reviews say buyers love and hate about Clown Collar

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Use25%−0.08

It was tricky getting the ruff to fasten without slipping

Quality-Overall25%−0.29

Rubbish

Durability25%−0.30

Rubbish it broke the press stud broke

Love

Quality-Overall28%−0.29

Overall this is a well made

However, decent quality for the price and will be great for fancy dress, festivals and cosplay

Gorgeous, well made, stiff and looks very expensive

Value For Money14%+1.25

It is also far cheaper than having to buy an entire costume

Great value at current price of £20.99

The item is good value for money

Color9%+0.73

Bright colour and fun bells for Jester style

bright red colour

The red over a black outfit makes for a striking effect

Design-Overall9%+0.73

Great design

The layered ruffle design creates a dramatic look

The design adds a strong visual element without needing much else to complete the look

Comfort-Overall7%+0.54

comfortable

comfortable to wear

Its comfortable, visually bold and a great addition for anyone looking to create a more dramatic outfit

Return

4.0% Return rate 76% Fixable by listing

Size-Overall41%▁▄██▄▇
Advertised Vs Actual Product12%▃▁▁▄█▄
Quality-Overall10%▃█▆▁▄▃

Rubbish

Shape/Style8%█▁▁▁▁▅
Neck Fit6%▁█▁▅▁▅

FAQ

Common Clown Collar questions

Answered from the same tracked data.