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Clown Collar

Fail

Shoppers spend an estimated $31K a year here, so Clown Collar is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,461 Fashion niches · +1 vs the category median of 48
Market size
£31K/yr108K searches / yr
90-day growth
-13.2%search demand this quarter
Competition
30%top-5 click share · 30 brands · 65 sellers

Flapen Score

Clown Collar against its category

The dotted line is the Fashion average. Past it, Clown Collar is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Clown Collar market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Clown Collar 108K times last year and spent an estimated £31K. The top 5 brands take 53% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
108K
Growth, 90 days vs prior 90
-13.2%
Conversion, latest week
2.8%
Market size, estimated
£31Ka year
Top search term
clown collar31K searches a year

02 · Price

A sale here is worth £10.40.

Listings sell for £10.40 on average, from £5.40 to £22.46. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £10.40 that is £0 to £1K a year per listing.

Average price
£10.40under the $15 to $100 sweet spot
Price range
£5.40–£22.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
4.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #3,443 within Accessories. It carries 94 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
92%
Out of stock, average day
5.4%
Average rank
#3,443in Accessories
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
94per listing
Listings tracked
66

04 · Newcomers

0 of last year's 23 launches cleared the first-year sales bar.

23 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
23
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Clown Collar products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 30% of clicks, no more. An open shelf where new products get seen.

£0£626£1K£2K£3K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

30 rising

Sellers

65

Est. top-5 brand share

53%

Top 20: 96%

Est. top-5 click share

30%

Top 20: 71%

Open market

40%

  • Moonlove14%
  • BLESSUME11%
  • CAMDOM10%
  • Mavikim9%
  • UniqKaliber8%
  • MUNSKT7%

Demand

Clown Collar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Spike '26Prime Day '26DecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.4× · 8 of 12 months tracked

Search terms

Top Clown Collar search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • clown collar31K/yr
  • ruff6K/yr
  • jester collar6K/yr
  • ruffle collar14K/yr
  • neck ruffle12K/yr
  • neck ruff5K/yr
  • clown neck ruffle21K/yr
  • clown ruffle collar9K/yr
  • neck ruffle collar5K/yr

Reviews and returns

What reviews say buyers love and hate about Clown Collar

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Ease Of Use”
4.0%of orders come back
“It was tricky getting the ruff to fasten without slipping”
A buyer, on “Ease Of Use”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Clown Collar questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data