clown collar
Skip itA small market ($31K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible93.62avg incumbent reviews — the moat a new listing must climb
Competition
Great30%top-5 click share — an open shelf
Brand share
Great53%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Okay£5.40–£22.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.0%return rate — above 5% kills the launch gate
Avg price
Okay£10.40avg listing price — sweet spot $15–$100
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-13.2%90-day search growth — must beat 0% to launch
Market size
Bad£31K£31K/yr · 108K searches
According to Flapen's Amazon United Kingdom niche tracking, clown collar is a £31K/yr Amazon United Kingdom market (108K searches/yr). The top 5 brands hold 53% of demand. Verdict: Skip it — 49/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
clown collar market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £16K–£21K
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #3,443
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 79%
- Out of stock
- 5.4%
- Avg brand age
- 26 months
- Avg seller age
- 215 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
30 rising
Sellers
65
Top-5 brand share
53%
Top 20: 96%
Top-5 click share
30%
Top 20: 71%
Open market
40%
- Moonlove14%
- BLESSUME11%
- CAMDOM10%
- Mavikim9%
- UniqKaliber8%
- MUNSKT7%
Demand
Weekly Amazon search volume, last 33 weeks — -13.2% search growth over the last 90 days.Top clown collar search terms
- clown collar31K/yr
- ruff6K/yr
- jester collar6K/yr
- ruffle collar14K/yr
- neck ruffle12K/yr
- neck ruff5K/yr
- clown neck ruffle21K/yr
- clown ruffle collar9K/yr
- neck ruffle collar5K/yr
Top clown collar products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Moonlove Elizabethan Neck Ruff Decoration Vintage Victorian Renaissance Medieval Ruffle Ensemble Neck Collar Cosplay Circus Clown Fancy Dress Halloween Costume Accessory
Moonlove£8.793.0★1 rev
BLESSUME Retro Mesh Neck Ruff White Ruffle Collar (Black)(Size: One Size)
BLESSUME£13.184.5★715 rev
Durlo Womens Renaissance Elizabethan Ruffled Collar Chiffon Retro Clown Neck RuffWhite
Durlo£6.674.2★8 rev
MUNSKT Victorian Ruffle Collar Mesh Neck Ruff Renaissance Retro Tulle Ruffle Clown Collar Layered Neck Ruff For Fancy Dress Jabot Halloween Party Cosplay Costume Accessory Roleplay Prop (White)
MUNSKT£6.053.9★16 rev
Moonlove Elizabethan Neck Ruff Decoration Vintage Victorian Renaissance Medieval Ruffle Ensemble Neck Collar Cosplay Circus Clown Fancy Dress Halloween Costume Accessory
Moonlove£8.093.0★1 rev
Newest
by launch date
Tanganan Clown Collar Renaissance Victorian Ruffle Collar and Wrist Cuffs Set Layered Clown Choker Neck Collars Cuff for Halloween Fancy Dress Cosplay Costume (white)
Tanganan£8.980 rev
Tanganan Clown Collar Renaissance Victorian Ruffle Collar and Wrist Cuffs Set Layered Clown Choker Neck Collars Cuff for Halloween Fancy Dress Cosplay Costume (black)
Tanganan£8.620 rev
Tanganan Victorian Retro Mesh Neck Ruff Ruffle Collar Layered Clown Neck Collar Clown Choker for Halloween Fancy Dress Cosplay Costume (white)
Tanganan£9.592 rev
ANDHOM Medieval Jester Collar Costume Accessory with Bells Renaissance Festival Clown Collar Carnival Performance Joker Neck Piece
ANDHOM£18.103 rev
MUNSKT Victorian Ruffle Collar Mesh Neck Ruff Renaissance Retro Tulle Ruffle Clown Collar Layered Neck Ruff For Fancy Dress Jabot Halloween Party Cosplay Costume Accessory Roleplay Prop (White)
MUNSKT£6.0516 rev
Trending
90-day click momentum
Moonlove Elizabethan Neck Ruff Decoration Vintage Victorian Renaissance Medieval Ruffle Ensemble Neck Collar Cosplay Circus Clown Fancy Dress Halloween Costume Accessory
Moonlove£7.873.0★
ANDHOM Medieval Jester Collar Costume Accessory with Bells Renaissance Festival Clown Collar Carnival Performance Joker Neck Piece
ANDHOM£18.105.0★
Tanganan Clown Collar Renaissance Victorian Ruffle Collar and Wrist Cuffs Set Layered Clown Choker Neck Collars Cuff for Halloween Fancy Dress Cosplay Costume (black)
Tanganan£8.620.0★
Tanganan Clown Collar Renaissance Victorian Ruffle Collar and Wrist Cuffs Set Layered Clown Choker Neck Collars Cuff for Halloween Fancy Dress Cosplay Costume (white)
Tanganan£8.980.0★
Tanganan Victorian Retro Mesh Neck Ruff Ruffle Collar Layered Clown Neck Collar Clown Choker for Halloween Fancy Dress Cosplay Costume (white)
Tanganan£9.594.0★
What buyers say about clown collar
What buyers praise and complain about, mined from review topics.What buyers love
“Overall this is a well made”
“It is also far cheaper than having to buy an entire costume”
“Bright colour and fun bells for Jester style”
“Great design”
“comfortable”
“are thin enough that they aren't bulky”
“Nice, soft fabric and easy tie on design”
“Perfect for adults or teens given its size”
“easy to wear all day long”
“Bold and eye-catching collar that adds drama to any costume”
What buyers complain about
“It was tricky getting the ruff to fasten without slipping”
“Rubbish”
“Rubbish it broke the press stud broke”
Top return reasons
Common questions
- Is clown collar profitable to sell on Amazon United Kingdom?
- The niche generates £31K/yr across 66 tracked products. 0 of 23 products launched in the last 360 days are still selling. 90-day search growth is -13.2%. Flapen's verdict: Skip it (49/100).
- How competitive is the clown collar niche?
- 30 brands and 65 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 53% of demand.
- What do buyers complain about in clown collar?
- Top complaints mined from reviews: Ease Of Use, Quality-Overall, Durability. The return rate is 4.0%.
- What does it cost to enter the clown collar niche?
- Listings span £5.40–£22.46; the average listing price is £10.40 (sweet spot $15–$100). The average incumbent carries 94 reviews — the moat a new listing must climb.