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Clover Necklace

Fail

Prices span $5.71–$12.45, mostly outside the sweet spot, so Clover Necklace is a Fail.

Flapen Score
32
32 / 100
Ranks 2,287 of 2,461 Fashion niches · −16 vs the category median of 48
Market size
£13K/yr177K searches / yr
90-day growth
-11.1%search demand this quarter
Competition
67%top-5 click share · 10 brands · 13 sellers

Flapen Score

Clover Necklace against its category

The dotted line is the Fashion average. Past it, Clover Necklace is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Clover Necklace market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Clover Necklace 177K times last year and spent an estimated £13K. The top 5 brands take 87% of clicks. Demand peaks in Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 177K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £13K a year.

Searches, last 12 months
177K
Growth, 90 days vs prior 90
-11.1%
Conversion, latest week
0.8%
Market size, estimated
£13Ka year
Peak month
December1.8× the quietest month
Top search term
clover necklace44K searches a year

02 · Price

A sale here is worth £8.90.

Listings sell for £8.90 on average, from £5.71 to £12.45. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £8.90 that is £0 to £890 a year per listing.

Average price
£8.90under the $15 to $100 sweet spot
Price range
£5.71–£12.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£890
Returns
2.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #207 within Jewellery. It carries 186 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
4.8%
Average rank
#207in Jewellery
Average rating
4.16 starsAmazon United Kingdom average 4.36 stars
Average reviews
186per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Clover Necklace products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

13

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

8%

  • TOFBS39%
  • Bcenoilua28%
  • Hanaoops9%
  • 99 Jackets7%
  • XIWCAFC5%
  • SwirlColor4%
  • Open — no brand owns it (4 brands, 8%)

Demand

Clover Necklace search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KBlack Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Clover Necklace search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • clover necklace44K/yr
  • clover earrings22K/yr
  • van cleef necklace18K/yr
  • four leaf clover necklace19K/yr
  • van cleef15K/yr
  • van cleef earrings9K/yr
  • clover jewellery11K/yr
  • 4 leaf clover necklace7K/yr
  • gold clover necklace6K/yr
  • four leaf clover jewellery9K/yr

Reviews and returns

What reviews say buyers love and hate about Clover Necklace

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability33%−0.77

I bought this last week to wear on Saturday for a party as soon as I put it on it broke not happy

Arrived this evening; put on hand and broken within the first 5 minutes

Durability could be a bit better

Value For Money13%+0.55

Look expensive

much more expensive than it is

Quality-Overall8%+0.37

Bad quality

Ease Of Use2%−0.02

can be tricky to fasten one handed

Strength2%−0.02

it feels a bit flimsy

Love

Quality-Overall20%+0.37

Good quality

Very well made, elegant, stylish, looks high ey

Quality and value

Shape/Style14%+1.17

Stylish

elegant, stylish, looks high ey

Lovely and elegant

Gifting Purpose14%+1.17

Present for 10 year old daughter

Great present

A wonderful piece for anyone looking to give a thoughtful, meaningful gift

Value For Money11%+0.55

Lovely set, what's not to like at that price

Good value for money

Design-Overall8%+0.42

elegant design,

Beautiful Quality & Elegant Design

Classy, elegant and very close to the original

Return

2.4% Return rate 47% Fixable by listing

Metal Authenticity16%▃▁█▂▃▂
Quality-Overall15%▇▅▁▁█▁

Bad quality

Color15%███▇▁▄
Size-Overall14%▁▆▁▁▄█
Advertised Vs Actual Product12%▁▁▄█▁▃

FAQ

Common Clover Necklace questions

Answered from the same tracked data.