clothes
Skip itA small market ($34K/yr) — this niche doesn't clear our bar today.
Avg price
Great£17.77avg listing price — sweet spot $15–$100
Price range
Good£7.12–£36.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,486.44avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.8%return rate — above 5% kills the launch gate
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-25.1%90-day search growth — must beat 0% to launch
Market size
Bad£34K£34K/yr · 285K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, clothes is a £34K/yr Amazon United Kingdom market (285K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 35/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
clothes market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £53K–£71K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #118
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 53%
- Out of stock
- 2.3%
- Avg brand age
- 40 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
49
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
43%
Top 20: 75%
Open market
6%
- NIKE67%
- adidas10%
- JOYSPELS9%
- JOCMIC4%
- IUGA2%
- Leafigure2%
- Open — no brand owns it (6 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -25.1% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 8.3×
Top clothes search terms
- nike leggings women61K/yr
- nike pro leggings71K/yr
- joyspels leggings30K/yr
- nike pro leggings girls32K/yr
- nike leggings girls15K/yr
- cellulite leggings8K/yr
- girls nike pro leggings15K/yr
- anti cellulite leggings women7K/yr
- running trousers womens7K/yr
- fabletics7K/yr
Top clothes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NIKE Girls Tights-da1028 Leggings Black/White M EU
NIKE£24.224.5★1,398 rev
NIKE Girls Pro Leggings Black White S EU
NIKE£22.344.5★1,398 rev
Nike Womens Sweatpants Leggings Black/(White) XS EU
NIKE£18.654.5★3,889 rev
NIKE Girls Nike Pro Leggings Black White L infant
NIKE£16.004.5★1,398 rev
Nike Girls Pro Leggings Black 4/5 Years
NIKE£16.955.0★1 rev
Newest
by launch date
adidas Girls Essentials Leggings Tights Black/White 11-12 Years
adidas£10.43423 rev
adidas Womens Essentials 3-Stripes Cotton Leggings Tights Black/White M
adidas£11.572,539 rev
adidas Girls Essentials Leggings Tights Black/White 14-15 Years
adidas£8.88423 rev
adidas Girls Essentials 3 Stripes Leggings Tights Black/White/White 11-12 Years
adidas£13.32313 rev
adidas Womens Essentials Linear Cotton Leggings Tights Black/White M
adidas£11.461,155 rev
Trending
90-day click momentum
Nike FJ3019-010 W NK DF PARK20 Pant KP R Pants Womens Black/Black/White Size L
NIKE£21.313.8★
Nike Womens Pro 365 Tights Leggings Black Large
NIKE£29.854.5★
Nike Womens W Np 365 Tight Leggings Midnight Navy/White S
NIKE£36.185.0★
NIKE CZ9803 W NP 365 Tight Crop Leggings Womens Black/White XL
NIKE£24.104.4★
IUGA Yoga Pants with Pockets Tummy Control Workout Running Leggings with Pockets for Women Black I840 M
IUGA£17.914.7★
What buyers say about clothes
What buyers praise and complain about, mined from review topics.What buyers love
“Fit well”
“Feels comfortable”
“They're surprisingly well made”
“Good for the price”
“Good size pockets also”
“soft material”
“Good quality, thick material”
“Perfect for the gym”
“They wash well”
“Nice and thick”
What buyers complain about
“on the small side”
“See through”
“Poor Quality”
“Strange feel to material”
“They are probably a bit thick for summers days”
“False advertising”
“the scrunch has ripped”
“Very thin poor quality”
“Also theres a hole in them”
“the elasticated waist band was rolling down constantly”
Top return reasons
Common questions
- Is clothes profitable to sell on Amazon United Kingdom?
- The niche generates £34K/yr across 45 tracked products. 4 of 12 products launched in the last 360 days are still selling. 90-day search growth is -25.1%. Flapen's verdict: Skip it (35/100).
- How competitive is the clothes niche?
- 12 brands and 49 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in clothes?
- Top complaints mined from reviews: Size-Overall, Transparency, Quality-Overall. The return rate is 5.8% — above our launch gate.
- When does demand for clothes peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 8.3× the quietest.
- What does it cost to enter the clothes niche?
- Listings span £7.12–£36.18; the average listing price is £17.77 (sweet spot $15–$100). The average incumbent carries 2,486 reviews — the moat a new listing must climb.