How competitive is the Clothes niche on Amazon United Kingdom?

12 brands and 49 sellers compete in Clothes on Amazon United Kingdom. The top 5 Clothes products take 43% of clicks and its top 5 brands hold 92% of demand.

What do buyers complain about in Clothes?

Clothes buyers on Amazon United Kingdom complain most about Size-Overall, Transparency, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 5.8% — above our launch gate.

What does it cost to enter the Clothes niche?

Clothes sells for £17.77 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £7.12–£36.18. The average incumbent carries 2,486 reviews — the moat a new listing must climb.

Clothes

a small market ($34K/yr) — Clothes doesn't clear our bar today.

Signals High Returns

Flapen Score

Skip it

This niche Category average

Is Clothes profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Clothes is a £34K/yr Amazon United Kingdom market (285K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 35/100.

Clothes: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -25.1% over the last 90 days and 0.7% of searches end in a purchase.

£34K

revenue / yr

Units sold / yr4K

Search volume / yr-25.1%285K

Conversion rate0.7%

Avg price£17.77

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

open market share

Brands · sellers12 · 49

Top-5 product click share43%

Open market8%

Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 45 products

Top Clothes products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

NIKE Girls Tights-da1028 Leggings Black/White M EU

Price: £24.22
Rating: 4.5/5
Reviews: 1,398
Age: 5y ago

NIKE Girls Pro Leggings Black White S EU

Price: £22.34
Rating: 4.5/5
Reviews: 1,398
Age: 5y ago

Nike Womens Sweatpants Leggings Black/(White) XS EU

Price: £18.65
Rating: 4.5/5
Reviews: 3,889
Age: 5y ago

NIKE Girls Nike Pro Leggings Black White L infant

Price: £16.00
Rating: 4.5/5
Reviews: 1,398
Age: 5y ago

Nike Girls Pro Leggings Black 4/5 Years

Price: £16.95
Rating: 5.0/5
Reviews: 1
Age: 2y ago

Newest

by launch date

adidas Girls Essentials Leggings Tights Black/White 11-12 Years

Price: £10.43
Rating: 4.7/5
Reviews: 423
Age: 1mo ago

adidas Womens Essentials 3-Stripes Cotton Leggings Tights Black/White M

Price: £11.57
Rating: 4.4/5
Reviews: 2,539
Age: 1mo ago

adidas Girls Essentials Leggings Tights Black/White 14-15 Years

Price: £8.88
Rating: 4.7/5
Reviews: 423
Age: 1mo ago

adidas Girls Essentials 3 Stripes Leggings Tights Black/White/White 11-12 Years

Price: £13.32
Rating: 4.6/5
Reviews: 313
Age: 1mo ago

adidas Womens Essentials Linear Cotton Leggings Tights Black/White M

Price: £11.46
Rating: 4.4/5
Reviews: 1,155
Age: 1mo ago

Competition: brands, sellers & click share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

43%

Top 20: 75%

Open market

NIKE67%
adidas10%
JOYSPELS9%
JOCMIC4%
IUGA2%
Leafigure2%
Open — no brand owns it (6 brands, 6%)

Clothes demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume285KCVR0.7%Products45Brands12Top 5 Brands92%OOS Rate2.3%Rating4.4★Reviews2,486Avg BSR#118

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 8.3×

Top Clothes search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

nike leggings women61K/yr -20.0%0.4% conv.
nike pro leggings71K/yr -27.6%1.0% conv.
joyspels leggings30K/yr -34.0%0.5% conv.
nike pro leggings girls32K/yr -21.4%1.5% conv.
nike leggings girls15K/yr -21.9%0.9% conv.
cellulite leggings8K/yr +21.1%0.1% conv.
girls nike pro leggings15K/yr -29.6%1.7% conv.
anti cellulite leggings women7K/yr -44.1%0.2% conv.
running trousers womens7K/yr -17.9%0.4% conv.
fabletics7K/yr -22.8%0.0% conv.

What reviews say buyers love and hate about Clothes

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews

Size-Overall22%

“Fit well”

Comfort-Overall20%

“Feels comfortable”

Quality-Overall10%

“They're surprisingly well made”

Value For Money8%

“Good for the price”

Pockets/Compartments6%

“Good size pockets also”

What buyers complain about

60% of reviews

Size-Overall14%

“on the small side”

Transparency11%

“See through”

Quality-Overall9%

“Poor Quality”

Material Quality7%

“Strange feel to material”

Thickness5%

“They are probably a bit thick for summers days”

Clothes return rate & reasons

Why buyers send it back, as a share of all return requests.

5.8%

Return rate

61%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

43%

2Material Quality

10%

3Transparency

4Thin

5Length

Common Clothes questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Clothes 35/100 on Amazon United Kingdom — Skip it. The niche generates £34K/yr across 45 tracked products. 4 of 12 products launched in the last 360 days are still selling. Search demand moved -25.1% over the last 90 days.