- Flapen Score
- 35 / 100Ranks 2,174 of 2,461 Fashion niches · −13 vs the category median of 4835
- Market size
- £34K/yr285K searches / yr
- 90-day growth
- -25.1%search demand this quarter
- Competition
- 43%top-5 click share · 12 brands · 49 sellers
Flapen Score
Clothes against its category
The dotted line is the Fashion average. Past it, Clothes is stronger. Inside it, weaker.
Market
The Clothes market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Clothes 285K times last year and spent an estimated £34K. The top 5 brands take 92% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 35 out of 100, a Fail.
01 · Demand
0.7% of searches ended in a purchase last week.
Shoppers searched for this 285K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.
- Searches, last 12 months
- 285K
- Growth, 90 days vs prior 90
- -25.1%
- Conversion, latest week
- 0.7%
- Market size, estimated
- £34Ka year
- Peak month
- December8.3× the quietest month
- Top search term
- nike leggings women61K searches a year
02 · Price
A sale here is worth £17.77.
Listings sell for £17.77 on average, from £7.12 to £36.18. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £17.77 that is £2K to £4K a year per listing.
- Average price
- £17.77inside the $15 to $100 sweet spot
- Price range
- £7.12–£36.18
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 5.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
53% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #118 within Girls. It carries 2,486 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 53%
- Prime listings
- 93%
- Out of stock, average day
- 2.3%
- Average rank
- #118in Girls
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,486per listing
- Listings tracked
- 45
04 · Newcomers
Amazon counts 4 of last year's 12 launches as successful.
12 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 12
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Clothes products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
NIKE Girls Tights-da1028 Leggings Black/White M EU
- Price
- £24.22
- Rating
- 4.5/5
- Reviews
- 1,398
- Age
- 5y ago

NIKE Girls Pro Leggings Black White S EU
- Price
- £22.34
- Rating
- 4.5/5
- Reviews
- 1,398
- Age
- 5y ago

Nike Womens Sweatpants Leggings Black/(White) XS EU
- Price
- £18.65
- Rating
- 4.5/5
- Reviews
- 3,889
- Age
- 5y ago

NIKE Girls Nike Pro Leggings Black White L infant
- Price
- £16.00
- Rating
- 4.5/5
- Reviews
- 1,398
- Age
- 5y ago

Nike Girls Pro Leggings Black 4/5 Years
- Price
- £16.95
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2y ago
Trending
90-day click momentum
Nike FJ3019-010 W NK DF PARK20 Pant KP R Pants Womens Black/Black/White Size L
- Price
- £21.31
- Rating
- 3.8/5
- Reviews
- 108
- Age
- 2y ago

Nike Womens Pro 365 Tights Leggings Black Large
- Price
- £29.85
- Rating
- 4.5/5
- Reviews
- 521
- Age
- 3y ago

Nike Womens W Np 365 Tight Leggings Midnight Navy/White S
- Price
- £36.18
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago

NIKE CZ9803 W NP 365 Tight Crop Leggings Womens Black/White XL
- Price
- £24.10
- Rating
- 4.4/5
- Reviews
- 891
- Age
- 5y ago

IUGA Yoga Pants with Pockets Tummy Control Workout Running Leggings with Pockets for Women Black I840 M
- Price
- £17.91
- Rating
- 4.7/5
- Reviews
- 55,250
- Age
- 8y ago
Newest
by launch date
adidas Girls Essentials Leggings Tights Black/White 11-12 Years
- Price
- £10.43
- Rating
- 4.7/5
- Reviews
- 423
- Age
- 1mo ago

adidas Womens Essentials 3-Stripes Cotton Leggings Tights Black/White M
- Price
- £11.57
- Rating
- 4.4/5
- Reviews
- 2,539
- Age
- 1mo ago

adidas Girls Essentials Leggings Tights Black/White 14-15 Years
- Price
- £8.88
- Rating
- 4.7/5
- Reviews
- 423
- Age
- 1mo ago

adidas Girls Essentials 3 Stripes Leggings Tights Black/White/White 11-12 Years
- Price
- £13.32
- Rating
- 4.6/5
- Reviews
- 313
- Age
- 1mo ago

adidas Womens Essentials Linear Cotton Leggings Tights Black/White M
- Price
- £11.46
- Rating
- 4.4/5
- Reviews
- 1,155
- Age
- 1mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
49
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
43%
Top 20: 75%
Open market
6%
- NIKE67%
- adidas10%
- JOYSPELS9%
- JOCMIC4%
- IUGA2%
- Leafigure2%
- Open — no brand owns it (6 brands, 6%)
Demand
Clothes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 8.3×
Search terms
Top Clothes search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- nike leggings women61K/yr
- nike pro leggings71K/yr
- joyspels leggings30K/yr
- nike pro leggings girls32K/yr
- nike leggings girls15K/yr
- cellulite leggings8K/yr
- girls nike pro leggings15K/yr
- anti cellulite leggings women7K/yr
- running trousers womens7K/yr
- fabletics7K/yr
Reviews and returns
What reviews say buyers love and hate about Clothes
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
on the small side
a bit shorter than I expected
To short
See through
See-through
and they are also very transparent
Poor Quality
Rubbish
Absolutely rubbish
Strange feel to material
Material too flimsy
Poor quality of material
They are probably a bit thick for summers days
too thick for me
thin material
Love
Fit well
Fits as they should
They are true to size
Feels comfortable
comfortable to wear
still comfortable, I recommend, delivered on time
They're surprisingly well made
Excellent leggings
Excellent product
Good for the price
Great value for the money
Good value for money
Good size pockets also
pockets useful and functional
Pockets are useful
Return
5.8% Return rate 61% Fixable by listing
on the small side
a bit shorter than I expected
To short
Strange feel to material
Material too flimsy
Poor quality of material
See through
See-through
and they are also very transparent
Very thin poor quality
Thin material and rips
Too thin, pockets really low down, and bobbles after one wear
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Clothes questions
Answered from the same tracked data.









