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Clothes

Fail

Shoppers spend an estimated $34K a year here, so Clothes is a Fail.

Flapen Score
35
35 / 100
Ranks 2,174 of 2,461 Fashion niches · −13 vs the category median of 48
Market size
£34K/yr285K searches / yr
90-day growth
-25.1%search demand this quarter
Competition
43%top-5 click share · 12 brands · 49 sellers

Flapen Score

Clothes against its category

The dotted line is the Fashion average. Past it, Clothes is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Clothes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Clothes 285K times last year and spent an estimated £34K. The top 5 brands take 92% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 285K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months
285K
Growth, 90 days vs prior 90
-25.1%
Conversion, latest week
0.7%
Market size, estimated
£34Ka year
Peak month
December8.3× the quietest month
Top search term
nike leggings women61K searches a year

02 · Price

A sale here is worth £17.77.

Listings sell for £17.77 on average, from £7.12 to £36.18. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £17.77 that is £2K to £4K a year per listing.

Average price
£17.77inside the $15 to $100 sweet spot
Price range
£7.12–£36.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
5.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

53% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #118 within Girls. It carries 2,486 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
93%
Out of stock, average day
2.3%
Average rank
#118in Girls
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,486per listing
Listings tracked
45

04 · Newcomers

4 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
4Amazon's first-year sales bar
Average brand age
40 months

Products

Top Clothes products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£6K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

49

Est. top-5 brand share

92%

Top 20: 100%

Est. top-5 click share

43%

Top 20: 75%

Open market

6%

  • NIKE67%
  • adidas10%
  • JOYSPELS9%
  • JOCMIC4%
  • IUGA2%
  • Leafigure2%
  • Open — no brand owns it (6 brands, 6%)

Demand

Clothes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 8.3×

Search terms

Top Clothes search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • nike leggings women61K/yr
  • nike pro leggings71K/yr
  • joyspels leggings30K/yr
  • nike pro leggings girls32K/yr
  • nike leggings girls15K/yr
  • cellulite leggings8K/yr
  • girls nike pro leggings15K/yr
  • anti cellulite leggings women7K/yr
  • running trousers womens7K/yr
  • fabletics7K/yr

Reviews and returns

What reviews say buyers love and hate about Clothes

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Size-Overall”
14%of negative reviews mention “Size-Overall”
5.8%of orders come back
“on the small side”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Clothes questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data