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Clothes

Fail

Shoppers spend only $34K a year here, so Clothes is a Fail.

Flapen Score
35
35 / 100
Ranks 2,174 of 2,461 Fashion niches · −13 vs the category median of 48
Market size
£34K/yr285K searches / yr
90-day growth
-25.1%search demand this quarter
Competition
43%top-5 click share · 12 brands · 49 sellers

Flapen Score

Clothes against its category

The dotted line is the Fashion average. Past it, Clothes is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Clothes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Clothes 285K times last year and spent an estimated £34K. The top 5 brands take 92% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 285K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months
285K
Growth, 90 days vs prior 90
-25.1%
Conversion, latest week
0.7%
Market size, estimated
£34Ka year
Peak month
December8.3× the quietest month
Top search term
nike leggings women61K searches a year

02 · Price

A sale here is worth £17.77.

Listings sell for £17.77 on average, from £7.12 to £36.18. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £17.77 that is £2K to £4K a year per listing.

Average price
£17.77inside the $15 to $100 sweet spot
Price range
£7.12–£36.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
5.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

53% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #118 within Girls. It carries 2,486 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
93%
Out of stock, average day
2.3%
Average rank
#118in Girls
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,486per listing
Listings tracked
45

04 · Newcomers

Amazon counts 4 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
4Amazon's first-year sales bar
Average brand age
40 months

Products

Top Clothes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£6K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

49

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

43%

Top 20: 75%

Open market

6%

  • NIKE67%
  • adidas10%
  • JOYSPELS9%
  • JOCMIC4%
  • IUGA2%
  • Leafigure2%
  • Open — no brand owns it (6 brands, 6%)

Demand

Clothes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 8.3×

Search terms

Top Clothes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nike leggings women61K/yr
  • nike pro leggings71K/yr
  • joyspels leggings30K/yr
  • nike pro leggings girls32K/yr
  • nike leggings girls15K/yr
  • cellulite leggings8K/yr
  • girls nike pro leggings15K/yr
  • anti cellulite leggings women7K/yr
  • running trousers womens7K/yr
  • fabletics7K/yr

Reviews and returns

What reviews say buyers love and hate about Clothes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall14%+1.35

on the small side

a bit shorter than I expected

To short

Transparency11%−0.09

See through

See-through

and they are also very transparent

Quality-Overall9%−0.03

Poor Quality

Rubbish

Absolutely rubbish

Material Quality7%−0.05

Strange feel to material

Material too flimsy

Poor quality of material

Thickness5%

They are probably a bit thick for summers days

too thick for me

thin material

Love

Size-Overall22%+1.35

Fit well

Fits as they should

They are true to size

Comfort-Overall20%+1.95

Feels comfortable

comfortable to wear

still comfortable, I recommend, delivered on time

Quality-Overall10%−0.03

They're surprisingly well made

Excellent leggings

Excellent product

Value For Money8%+0.72

Good for the price

Great value for the money

Good value for money

Pockets/Compartments6%+0.31

Good size pockets also

pockets useful and functional

Pockets are useful

Return

5.8% Return rate 61% Fixable by listing

Size-Overall43%▇▅▆▇▇█

on the small side

a bit shorter than I expected

To short

Material Quality10%▇▆▇▆█▆

Strange feel to material

Material too flimsy

Poor quality of material

Transparency9%▆█▇▆▇▃

See through

See-through

and they are also very transparent

Thin5%▃▆█▅▆█

Very thin poor quality

Thin material and rips

Too thin, pockets really low down, and bobbles after one wear

Length4%▅▃█▆▅▃

FAQ

Common Clothes questions

Answered from the same tracked data.