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Clogau

Fail

The top 5 brands take 100% of clicks, so Clogau is a Fail.

Flapen Score
30
30 / 100
Ranks 2,344 of 2,461 Fashion niches · −18 vs the category median of 48
Market size
£37K/yr51K searches / yr
90-day growth
+2.7%search demand this quarter
Competition
59%top-5 click share · 5 brands · 30 sellers

Flapen Score

Clogau against its category

The dotted line is the Fashion average. Past it, Clogau is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Clogau market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Clogau 51K times last year and spent an estimated £37K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 30 out of 100, a Fail.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
+2.7%
Conversion, latest week
0.8%
Market size, estimated
£37Ka year
Peak month
December4.1× the quietest month
Top search term
clogau jewellery for women26K searches a year

02 · Price

A sale here is worth £90.30.

Listings sell for £90.30 on average, from £23.65 to £177.72. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At £90.30 that is £0 to £9K a year per listing.

Average price
£90.30inside the $15 to $100 sweet spot
Price range
£23.65–£177.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
£0–£9K
Returns
3.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 35% ship with Prime. On an average day, 12.6% of listings are out of stock. The average listing ranks #6,979 within Jewellery. It carries 531 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
35%
Out of stock, average day
12.6%
Average rank
#6,979in Jewellery
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
531per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Clogau products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

30

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

0%

  • Clogau88%
  • Swarovski6%
  • YAFEINI3%
  • Santuzza2%
  • ChicSilver2%
  • Open — no brand owns it (0%)

Demand

Clogau search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.1×

Search terms

Top Clogau search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • clogau jewellery for women26K/yr
  • clogau14K/yr
  • clogau earrings6K/yr
  • clogau bracelet4K/yr

Reviews and returns

What reviews say buyers love and hate about Clogau

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Precious Gemstone38%−0.29

Stone fell out

I have contacted the company on two occasions now as 3 stones have fallen out of the bracelet despite my Daughter removing the bracelet when she showers

Color25%−0.19

Bracelet has lost colour and turns wrist green, absolutely shocking, only purchased at Christmas

Quality-Overall13%+1.34

I am very disappointed with the quality of the item

Size-Overall13%+0.37

Smaller than expected

Love

Quality-Overall36%+1.34

Good quality product

Lovely quality and very pretty

Quality

Gifting Purpose21%+1.25

kept to give as gifts

A beautiful gift

Advertised Vs Actual Product14%+0.78

As described in your add

Value For Money14%+0.78

Looks amazing and great value

Brightness/Shine/Glow7%+0.37

very shiny

Return

3.5% Return rate 54% Fixable by listing

Size-Overall52%▃▅▆▄██

Smaller than expected

Metal Authenticity8%▄▁█▁▁▁
Durability8%█▁▁█▁▁
Quality-Overall4%▁▁▁█▁▁

I am very disappointed with the quality of the item

Fastener Quality4%▁▁▁█▁▁

FAQ

Common Clogau questions

Answered from the same tracked data.