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Clear Poncho

Fail

Prices span $2.76–$10.28, mostly outside the sweet spot, so Clear Poncho is a Fail.

Filters Trending
Flapen Score
49
49 / 100
Top 45% of 2,461 Fashion niches · +1 vs the category median of 48
Market size
£24K/yr43K searches / yr
90-day growth
+622.3%search demand this quarter
Competition
70%top-5 click share · 9 brands · 12 sellers

Flapen Score

Clear Poncho against its category

The dotted line is the Fashion average. Past it, Clear Poncho is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Clear Poncho market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Clear Poncho 43K times last year and spent an estimated £24K. The top 5 brands take 90% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 49 out of 100, a Fail.

01 · Demand

8.8% of searches ended in a purchase last week.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.8% of those searches ended in a purchase. Searches in the last 90 days moved +622.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
+622.3%
Conversion, latest week
8.8%
Market size, estimated
£24Ka year
Peak month
June23.6× the quietest month
Top search term
clear poncho20K searches a year

02 · Price

A sale here is worth £6.37.

Listings sell for £6.37 on average, from £2.76 to £10.28. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £6.37 that is £637 to £2K a year per listing.

Average price
£6.37under the $15 to $100 sweet spot
Price range
£2.76–£10.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£637–£2K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #41 within Snow & Rainwear. It carries 906 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
4.0%
Average rank
#41in Snow & Rainwear
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
906per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Clear Poncho products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

£0£2K£5K£7K£10K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

12

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

5%

  • Aolegoo37%
  • SWOGAA23%
  • Chyaya12%
  • Henrycares12%
  • Cosowe6%
  • Start and Drive Ltd5%
  • Open — no brand owns it (3 brands, 5%)

Demand

Clear Poncho search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 23.6×

Search terms

Top Clear Poncho search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • clear poncho20K/yr
  • clear poncho waterproof adult13K/yr
  • clear rain poncho8K/yr
  • clear ponchos3K/yr

Reviews and returns

What reviews say buyers love and hate about Clear Poncho

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness12%−0.04

Quite thin though

These are a bit like thin like a light weight bin bag

they are quite thin material

Quality-Overall11%−0.04

Perfecly cheap and functional

Cheapest as chips

Poor Quality

Size-Overall7%

Its not fitted or anything

Fit is loose

huge

Water Resistance5%−0.09

Was chuffed when revieved wore in light rain water came through

the rain is so bad I am soaked right through

also dont want to get wet if — or when — it rains

Material Quality4%−0.06

Scratchy, thin material

The material is not as good quality as some reviews suggest here. feels just a bit thicker than those disposable gloves you get for hair dyeing

The material is really thin

Love

Value For Money12%+1.37

Good price

Great value

Excellent value for money for 6 packs -

Quality-Overall11%−0.04

They are a reliable

Great Product great seller

Excellent quality

Size-Overall10%

They fit well

like proper pocket sized

Very handy size

Ease Of Use7%+0.68

VERY USEFUL

easy to take off

These are actually really handy to have around

Moist/Dry7%+0.82

Really keeps your clothes dry from the wet weather

Keep dry

you definitely stay moisture free underneath

Return

1.7% Return rate 60% Fixable by listing

Size-Overall43%█▇▆█▇█

Its not fitted or anything

Fit is loose

huge

Quality-Overall13%▁▆▄▁▄█

Perfecly cheap and functional

Cheapest as chips

Poor Quality

Length7%▁█▂▁▆▃
Advertised Vs Actual Product6%▁▁█▃▃▂

what you actually get is far from the advertised images

Not as advertised - very basic

Not as per photos

Thin5%█▁▄▁▂▂

To thin

FAQ

Common Clear Poncho questions

Answered from the same tracked data.