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Class of 2023

Class of 2023 shows demand growing >1,000% this quarter, but a small market ($808/yr) keeps it on the watch list.

Flapen Score

54
Worth a look
Market size 0Growth 100Conversion 17Competition 72Returns 99Price range 10Avg price 25Brand share 80Review moat 99Quality gap 23
This niche Category average

Is Class of 2023 profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Class of 2023 is a £808/yr Amazon United Kingdom market (7K searches/yr). The top 5 brands hold 55% of demand. Verdict: Worth a look — 54/100.

Class of 2023: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved >1,000% over the last 90 days and 1.3% of searches end in a purchase.

£808

revenue / yr

Units sold / yr100
Search volume / yr>1,000%7K
Conversion rate1.3%
Avg price£9.05

Who owns the niche?

The top 5 brands hold 55% of demand, so 45% of the market is open.

45%

open market share

Brands · sellers20 · 23
Top-5 product click share42%
Open market45%
Avg brand age17 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 26 products

Sponsored placement92%
New entrants (1y)13· 0 succeeded
Avg rating4.6★
Avg reviews22

Top Class of 2023 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

£0£24£48£73£971101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

20 rising

Sellers

23

Top-5 brand share

55%

Top 20: 100%

Top-5 click share

42%

Top 20: 94%

Open market

39%

  • HOWAF18%
  • HotScamp12%
  • XINDY11%
  • Zilaro8%
  • PopManko6%
  • COMOOKA6%

Class of 2023 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume7KCVR1.3%Products26Brands20Top 5 Brands55%OOS Rate15.1%Rating4.6★Reviews22Avg BSR#3,137
2K1KSpike '25Prime Day '25Spike '26Jul '24Jun '25Jun '25Jul '25May '26May '26Jun '26Jul '26

What reviews say buyers love and hate about Class of 2023

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Quality-Overall28%

Fantastic quality, fast postage and I can't wait to hand them out

Gifting Purpose25%

Great product for class end of year gift

Value For Money25%

as I have to pay for my own resources they are also good value for money

Print Quality13%

Bright printed cards

Advertised Vs Actual Product3%

Better than expected

What buyers complain about

100% of reviews
Thickness100%

fairly thin feeling

Class of 2023 return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

86%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
57%
2Color
29%
3Print Quality
14%

Common Class of 2023 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Class of 2023 54/100 on Amazon United Kingdom — Worth a look. The niche generates £808/yr across 26 tracked products. 0 of 13 products launched in the last 360 days are still selling. Search demand moved >1,000% over the last 90 days.
Class of 2023 buyers on Amazon United Kingdom complain most about Thickness, the themes mined from the niche's reviews. Its return rate is 0.2%.