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Class of 2023

Maybe

Search demand grew >1,000% this quarter. But shoppers spend only $808 a year here, so Class of 2023 is a Maybe.

Flapen Score
54
54 / 100
Top 27% of 2,461 Fashion niches · +6 vs the category median of 48
Market size
£808/yr7K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
42%top-5 click share · 20 brands · 23 sellers

Flapen Score

Class of 2023 against its category

The dotted line is the Fashion average. Past it, Class of 2023 is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Class of 2023 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Class of 2023 7K times last year and spent an estimated £808. The top 5 brands take 55% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 7K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £808 a year.

Searches, last 12 months
7K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
1.3%
Market size, estimated
£808a year
Top search term
year 6 leavers7K searches a year

02 · Price

A sale here is worth £9.05.

Listings sell for £9.05 on average, from £1.24 to £16.46. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At £9.05 that is £0 to £905 a year per listing.

Average price
£9.05under the $15 to $100 sweet spot
Price range
£1.24–£16.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
0–100
Units per listing a year
0–100
Revenue per listing a year
£0–£905
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 15.1% of listings are out of stock. The average listing ranks #3,137 within Luggage & Travel Gear. It carries 22 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
81%
Out of stock, average day
15.1%
Average rank
#3,137in Luggage & Travel Gear
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
22per listing
Listings tracked
26

04 · Newcomers

Amazon counts 0 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 17 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
17 months

Products

Top Class of 2023 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£24£48£73£971101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

20 rising

Sellers

23

Top-5 brand share

55%

Top 20: 100%

Top-5 click share

42%

Top 20: 94%

Open market

39%

  • HOWAF18%
  • HotScamp12%
  • XINDY11%
  • Zilaro8%
  • PopManko6%
  • COMOOKA6%

Demand

Class of 2023 search demand

Weekly searches over the year. Pick a range.

2K1KSpike '25Prime Day '25Spike '26Jul '24Jun '25Jun '25Jul '25May '26May '26Jun '26Jul '26

Reviews and returns

What reviews say buyers love and hate about Class of 2023

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness100%

fairly thin feeling

Love

Quality-Overall28%

Fantastic quality, fast postage and I can't wait to hand them out

Great product

This is a super cute charm that is fantastic quality

Gifting Purpose25%

Great product for class end of year gift

Great for school children end of term gift

There is 15 in total so perfect for treats

Value For Money25%

as I have to pay for my own resources they are also good value for money

Good value

Print Quality13%

Bright printed cards

Advertised Vs Actual Product3%

Better than expected

Return

0.2% Return rate 86% Fixable by listing

Size-Overall57%▁▁▁▁▃█
Color29%▁▁▁▁█▁
Print Quality14%▁▁▁▁█▁

FAQ

Common Class of 2023 questions

Answered from the same tracked data.