class of 2023
Worth a lookShows demand growing >1,000% this quarter, but a small market ($808/yr) keeps it on the watch list.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Review moat
Incredible21.77avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Brand share
Great55%top-5 brand share — no brand owns this niche
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.05avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Price range
Bad£1.24–£16.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£808£808/yr · 7K searches
According to Flapen's Amazon United Kingdom niche tracking, class of 2023 is a £808/yr Amazon United Kingdom market (7K searches/yr). The top 5 brands hold 55% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
class of 2023 market data
- Units sold / yr
- 0–100
- avg 0–100/product
- Revenue / yr
- £0–£905
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #3,137
- Page quality
- 0%
- Prime
- 81%
- Sponsored
- 92%
- Out of stock
- 15.1%
- Avg brand age
- 17 months
- Avg seller age
- 190 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
20 rising
Sellers
23
Top-5 brand share
55%
Top 20: 100%
Top-5 click share
42%
Top 20: 94%
Open market
39%
- HOWAF18%
- HotScamp12%
- XINDY11%
- Zilaro8%
- PopManko6%
- COMOOKA6%
Demand
Weekly Amazon search volume, last 23 weeks — >1,000% search growth over the last 90 days.Top class of 2023 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Year 6 Leavers Tshirt - 67 Yr 6 to Yr 7 Leavers Kids Unisex T-Shirt - Six Seven Last Day of Primary School Top Going to High School Autograph Signing Shirt Tee 12-13 Years White
HotScamp£10.940.0★0 rev
HOWAF Primary School Leavers Gifts 2026 Card School Leavers Gifts Year 6 Congratulations Card with Envelope & Class of 2026 Decorations Keyring Graduation card End of Term gifts for Children
HOWAF£6.714.7★11 rev
XINDY Extra Large Leavers 2026 Banner Black Gold Congratulations Leavers 2026 Decorations Backdrop Graduation Banner for Graduation Decorations Class of 2026 Decorations
XINDY£7.044.8★8 rev
Zilaro 15 Sets End Of Term Gifts For Children Star Key With Motivational Card & Organza Bags Gifts For Students From Teachers Bulk Pupil End Of School Year Year 6 Leavers Class Of 2026 Gifts
Zilaro£6.033.8★7 rev
24pcs Class of 2026 Wristbands Leavers 2026 Silicone Bracelets Year 6 Leavers Gifts End of Primary School 12 Colours 20.2 cm
COMOOKA£7.545.0★2 rev
Newest
by launch dateYear 6 Leavers Tshirt - 67 Yr 6 to Yr 7 Leavers Kids Unisex T-Shirt - Six Seven Last Day of Primary School Top Going to High School Autograph Signing Shirt Tee 12-13 Years White
HotScamp£10.940 rev
Class of 2026 Gifts 12 Sets End of Year Gifts for Students Combo Includes Keyrings Cards and Organza Bags End of Term Class Gifts from Teacher School Leavers Gifts for Children Year 6 Leavers
Zilaro£7.924 rev
Zilaro 15 Sets End Of Term Gifts For Children Star Key With Motivational Card & Organza Bags Gifts For Students From Teachers Bulk Pupil End Of School Year Year 6 Leavers Class Of 2026 Gifts
Zilaro£6.037 rev
30 Pcs Class of 2026 Gifts Graduation Cap Pins Bulk School Leavers Gifts Year 6 Leavers Gift from Teacher Cap Lapel Badge for Students Graduation Party Favour Souvenirs Colleges High School
ZJEEACO£13.542 rev
Qpout Colorful Silicone Star Student Wristbands 36Pcs End of Term Gifts Motivational Rubber Bracelets Year 6 Leavers End of Year Class Gifts for Students from Teachers for Graduation Party
Qpout£7.280 rev
Trending
90-day click momentum
Aodaer 36 Pack Bamboo Inspirational Pens Motivational Quotes Ballpoint Pen Retractable Black Ink Pens Year 6 Leavers Employee Appreciation Thank You Gifts for Students Teacher Colleague
Aodaer£10.905.0★
Class of 2026 Gifts 12 Sets End of Year Gifts for Students Combo Includes Keyrings Cards and Organza Bags End of Term Class Gifts from Teacher School Leavers Gifts for Children Year 6 Leavers
Zilaro£7.924.7★
DPKOW 30 Pack Graduation Gifts for Her Him 2026 School Leavers Gifts 2026 for Students Adjustable Woven Compass Bracelet Cards Graduation Party Favours Nursery Preschool Prom Gift Bulk End of Year
DPKOW£12.314.3★
Year 6 Leavers Tshirt - 67 Yr 6 to Yr 7 Leavers Kids Unisex T-Shirt - Six Seven Last Day of Primary School Top Going to High School Autograph Signing Shirt Tee 12-13 Years White
HotScamp£10.940.0★
XINDY Extra Large Leavers 2026 Banner Black Gold Congratulations Leavers 2026 Decorations Backdrop Graduation Banner for Graduation Decorations Class of 2026 Decorations
XINDY£7.044.8★
What buyers say about class of 2023
What buyers praise and complain about, mined from review topics.What buyers love
“Fantastic quality, fast postage and I can't wait to hand them out”
“Great product for class end of year gift”
“as I have to pay for my own resources they are also good value for money”
“Bright printed cards”
“Better than expected”
“are very sturdy”
“They are lovely pastel colours”
What buyers complain about
“fairly thin feeling”
Top return reasons
Common questions
- Is class of 2023 profitable to sell on Amazon United Kingdom?
- The niche generates £808/yr across 26 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (54/100).
- How competitive is the class of 2023 niche?
- 20 brands and 23 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 55% of demand.
- What do buyers complain about in class of 2023?
- Top complaints mined from reviews: Thickness. The return rate is 0.2%.
- What does it cost to enter the class of 2023 niche?
- Listings span £1.24–£16.46; the average listing price is £9.05 (sweet spot $15–$100). The average incumbent carries 22 reviews — the moat a new listing must climb.