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Christmas Tops for Women Uk

Fail

Buyers convert on only 0.4% of searches, so Christmas Tops for Women Uk is a Fail.

Flapen Score
44
44 / 100
Ranks 1,609 of 2,461 Fashion niches · −4 vs the category median of 48
Market size
£29K/yr642K searches / yr
90-day growth
-34.0%search demand this quarter
Competition
32%top-5 click share · 19 brands · 20 sellers

Flapen Score

Christmas Tops for Women Uk against its category

The dotted line is the Fashion average. Past it, Christmas Tops for Women Uk is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Tops for Women Uk market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Christmas Tops for Women Uk 642K times last year and spent an estimated £29K. The top 5 brands take 45% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 642K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -34.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.

Searches, last 12 months
642K
Growth, 90 days vs prior 90
-34.0%
Conversion, latest week
0.4%
Market size, estimated
£29Ka year
Top search term
christmas tops for women uk147K searches a year

02 · Price

A sale here is worth £12.90.

Listings sell for £12.90 on average, from £5.77 to £22.70. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £12.90 that is £0 to £1K a year per listing.

Average price
£12.90under the $15 to $100 sweet spot
Price range
£5.77–£22.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
5.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

42% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #1,486 within Jumpers, Cardigans & Sweatshirts. It carries 296 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
81%
Out of stock, average day
13.3%
Average rank
#1,486in Jumpers, Cardigans & Sweatshirts
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
296per listing
Listings tracked
26

04 · Newcomers

Amazon counts 0 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Christmas Tops for Women Uk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

£0£870£2K£3K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

20

Top-5 brand share

45%

Top 20: 100%

Top-5 click share

32%

Top 20: 91%

Open market

48%

  • Wayleb11%
  • Rapbin11%
  • DaPongZhi9%
  • GRACE KARIN7%
  • SUWATOIN7%
  • Syphiby7%

Demand

Christmas Tops for Women Uk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26AugSepOctNovDecJanJulAugSepOctNovDecJanFebMar

Peak months: Nov, Dec · busiest ÷ quietest = 546.9× · 11 of 12 months tracked

Search terms

Top Christmas Tops for Women Uk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas tops for women uk147K/yr
  • christmas tops68K/yr
  • red christmas jumper11K/yr
  • christmas clothes for women32K/yr
  • christmas top65K/yr
  • ladies christmas tops78K/yr
  • christmas tops for women55K/yr
  • womens christmas tops51K/yr
  • womens xmas tops12K/yr
  • ladies xmas tops20K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Tops for Women Uk

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall25%−0.38

The item was extremely poor quality

Advertised Vs Actual Product25%−0.38

did not resemble the advertised picture at all

Weight Light25%

lighter than I expected

Love

Comfort-Overall50%+4.90

So comfy

So comfy and goes perfect with a pair of jeans

Design-Overall25%

Nice design

Return

5.1% Return rate 58% Fixable by listing

Size-Overall50%▅▃▁█▁▅
Material Quality15%▁▅▁▁▁█
Quality-Overall8%█▁▁▁▁▁

The item was extremely poor quality

Transparency8%▁▁█▁▁▁
Color8%▁█▁▁▁▁

FAQ

Common Christmas Tops for Women Uk questions

Answered from the same tracked data.