Christmas Stocking

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £93K a year.

Searches, last 12 months

1.5M

Growth, 90 days vs prior 90

-7.0%

Conversion, latest week

0.9%

Market size, estimated

£93Ka year

Peak month

December338.0× the quietest month

Top search term

stocking185K searches a year

Listings sell for £7.29 on average, from £2.30 to £17.08. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 100 to 250 of them. At £7.29 that is £729 to £2K a year per listing.

Average price

£7.29under the $15 to $100 sweet spot

Price range

£2.30–£17.08

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

100–250

Revenue per listing a year

£729–£2K

Returns

1.1%of orders · Amazon United Kingdom median 0.6%

79% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 28.1% of listings are out of stock. The average listing ranks #63 within Socks & Tights. It carries 671 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

83%

Out of stock, average day

28.1%

Average rank

#63in Socks & Tights

Average rating

4.30 starsAmazon United Kingdom average 4.36 stars

Average reviews

671per listing

Listings tracked

48

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

0Amazon's first-year sales bar

Average brand age

37 months