Christmas Pyjamas

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months

2.1M

Growth, 90 days vs prior 90

+12.1%

Conversion, latest week

0.1%

Market size, estimated

£40Ka year

Peak month

December222.7× the quietest month

Top search term

family matching pajamas36K searches a year

Listings sell for £14.30 on average, from £3.35 to £32.09. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £14.30 that is £0 to £1K a year per listing.

Average price

£14.30under the $15 to $100 sweet spot

Price range

£3.35–£32.09

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

2.9%of orders · Amazon United Kingdom median 0.6%

67% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 46.0% of listings are out of stock. The average listing ranks #1,016 within Boys. It carries 586 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

82%

Out of stock, average day

46.0%

Average rank

#1,016in Boys

Average rating

4.45 starsAmazon United Kingdom average 4.36 stars

Average reviews

586per listing

Listings tracked

131

23 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

23

Successful launches

0Amazon's first-year sales bar

Average brand age

35 months