Christmas Presents for Mum

Shoppers searched for this 625K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -25.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £203K a year.

Searches, last 12 months

625K

Growth, 90 days vs prior 90

-25.3%

Conversion, latest week

3.3%

Market size, estimated

£203Ka year

Peak month

December11.6× the quietest month

Top search term

mum birthday76K searches a year

Listings sell for £9.92 on average, from £3.30 to £24.04. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 0 to 100 of them. At £9.92 that is £0 to £992 a year per listing.

Average price

£9.92under the $15 to $100 sweet spot

Price range

£3.30–£24.04

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

0–100

Revenue per listing a year

£0–£992

Returns

0.5%of orders · Amazon United Kingdom median 0.6%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #75 within Luggage & Travel Gear. It carries 1,781 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

7.7%

Average rank

#75in Luggage & Travel Gear

Average rating

4.60 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,781per listing

Listings tracked

28

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

28 months