Christmas Presents for Mum
FailDemand is soft, at -25.3% this quarter, so Christmas Presents for Mum is a Fail.
- Flapen Score
- 48 / 100Ranks 1,186 of 2,461 Fashion niches · on the category median48
- Market size
- £203K/yr625K searches / yr
- 90-day growth
- -25.3%search demand this quarter
- Competition
- 47%top-5 click share · 26 brands · 55 sellers
Flapen Score
Christmas Presents for Mum against its category
The dotted line is the Fashion average. Past it, Christmas Presents for Mum is stronger. Inside it, weaker.
Market
The Christmas Presents for Mum market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Christmas Presents for Mum 625K times last year and spent an estimated £203K. The top 5 brands take 54% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
3.3% of searches ended in a purchase last week.
Shoppers searched for this 625K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -25.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £203K a year.
- Searches, last 12 months
- 625K
- Growth, 90 days vs prior 90
- -25.3%
- Conversion, latest week
- 3.3%
- Market size, estimated
- £203Ka year
- Peak month
- December11.6× the quietest month
- Top search term
- mum birthday76K searches a year
02 · Price
A sale here is worth £9.92.
Listings sell for £9.92 on average, from £3.30 to £24.04. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 0 to 100 of them. At £9.92 that is £0 to £992 a year per listing.
- Average price
- £9.92under the $15 to $100 sweet spot
- Price range
- £3.30–£24.04
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£992
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #75 within Luggage & Travel Gear. It carries 1,781 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 7.7%
- Average rank
- #75in Luggage & Travel Gear
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,781per listing
- Listings tracked
- 28
04 · Newcomers
Amazon counts 3 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Christmas Presents for Mum products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
BISOUSOX Dog Cat Lovers Gifts For Mum Women Non Slip Fluffy Novelty Socks for Women 3.5-7 Size Soft Funny Socks Birthday Funny Gifts for Wife Girlfriend
- Price
- £6.25
- Rating
- 4.7/5
- Reviews
- 325
- Age
- 2y ago
Jeasona 5 Pairs Cat Socks for Women 4-7 Cotton Gifts for Cat Lovers Birthday Gifts for Mum Her Girlfriend Christmas Gifts
- Price
- £7.59
- Rating
- 4.7/5
- Reviews
- 14,059
- Age
- 8y ago
VELENTI Gift for Mum - Handmade Positive Sunflower Doll Crochet with Card - I Love You - Mum Gift from Daughter Son - Mothers Day Christmas Birthday Present Idea - Knitted Decor
- Price
- £8.56
- Rating
- 4.6/5
- Reviews
- 2,242
- Age
- 1y ago
Gifts For Mum Crystal Suncatcher Mum Birthday Gifts From Daughters & Sons Mothers Day For Gifts Presents For Mummy On Christmas Valentines Day Mothers Day
- Price
- £5.77
- Rating
- 4.4/5
- Reviews
- 225
- Age
- 7mo ago
Crochet Tulip Mum Gift with Sweet Message I Always Need You Mum Handmade Mothers Day Gift Birthday Gifts for Mums Cute Appreciation Keepsake Thank You Mum Present
- Price
- £9.02
- Rating
- 4.6/5
- Reviews
- 2,242
- Age
- 8mo ago
Trending
90-day click momentum
Butterfly Flower Birthday Cards for Women 3D Pop Up Happy Birthday Cards
- Price
- £5.87
- Rating
- 4.6/5
- Reviews
- 907
- Age
- 1y ago
Aruigu Gift for Mum - Handmade Positive Forget Me Not Doll with Card - I Always Need You Mum - Handmade Birthday Gifts for Mums Cute Appreciation Keepsake Thank You Mum Present
- Price
- £7.75
- Rating
- 4.8/5
- Reviews
- 64
- Age
- 5mo ago
Eletorot Birthday Gifts for Women Her on Christmas Valentines Mothers Day
- Price
- £8.78
- Rating
- 4.6/5
- Reviews
- 812
- Age
- 2y ago
Jeasona 5 Pairs Cat Socks for Women 4-7 Cotton Gifts for Cat Lovers Birthday Gifts for Mum Her Girlfriend Christmas Gifts
- Price
- £7.59
- Rating
- 4.7/5
- Reviews
- 14,059
- Age
- 8y ago
EverFoams Womens Slippers Cosy Fuzzy Faux Alpine Shearling House Shoes Ladies Memory Foam Slip-ons with Lightweight Non-slip Sole Cream White 5-6 UK
- Price
- £12.45
- Rating
- 4.6/5
- Reviews
- 9,407
- Age
- 3y ago
Newest
by launch dateAruigu Gift for Mum - Handmade Positive Forget Me Not Doll with Card - I Always Need You Mum - Handmade Birthday Gifts for Mums Cute Appreciation Keepsake Thank You Mum Present
- Price
- £7.75
- Rating
- 4.8/5
- Reviews
- 64
- Age
- 5mo ago
Gifts For Mum Crystal Suncatcher Mum Birthday Gifts From Daughters & Sons Mothers Day For Gifts Presents For Mummy On Christmas Valentines Day Mothers Day
- Price
- £5.77
- Rating
- 4.4/5
- Reviews
- 225
- Age
- 7mo ago
Crochet Tulip Mum Gift with Sweet Message I Always Need You Mum Handmade Mothers Day Gift Birthday Gifts for Mums Cute Appreciation Keepsake Thank You Mum Present
- Price
- £9.02
- Rating
- 4.6/5
- Reviews
- 2,242
- Age
- 8mo ago
Kyralyn Birthday Gifts for Women Her Cat Socks Cute Gifts Socks for Cat Lover Mum Teenage Girls Ladies Girlfriend Sister Nana Unusual Surprise Friendship Besties Retirement Anniversary Present Idea
- Price
- £7.01
- Rating
- 4.7/5
- Reviews
- 379
- Age
- 12mo ago
Happy Birthday Mum Pop Up Card Excitement Fireworks Gift Box with Envelope Thoughtful Birthday Cards Creative Pop up Gift Card for Women Mom Mother
- Price
- £5.39
- Rating
- 4.6/5
- Reviews
- 157
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
26 falling
Sellers
55
Top-5 brand share
54%
Top 20: 91%
Top-5 click share
47%
Top 20: 87%
Open market
43%
- BISOUSOX26%
- VELENTI10%
- Eletorot7%
- Jeasona6%
- QBEJIME5%
- Kyralyn3%
Demand
Christmas Presents for Mum search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 11.6×
Search terms
Top Christmas Presents for Mum search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mum birthday76K/yr
- mum gifts for birthday64K/yr
- present for mum60K/yr
- gifts for mom73K/yr
- birthday mum18K/yr
- mom gifts39K/yr
- gifts for mum from son36K/yr
- gift for mom20K/yr
- gifts for mam31K/yr
- mam gifts32K/yr
Reviews and returns
What reviews say buyers love and hate about Christmas Presents for Mum
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bit small
small card,
Larger than I expected
expensive
Look more expensive than they were
Not worth the money
Misleading description
False advertisement
Picture misleading
Terrible quality control
Bad quality
the quality is shocking
print are actually scratched off
the print is absolutely atrocious
it is just a flat boring print
Love
Cute gift
Beautiful gift
Quality gift
pretty and good quality card
Excellent quality perfect gift
Amazing quality
Amazing value
Decent price
Brilliant price
So comfy
comfy to wear
Comfy slippers
Better than the picture, just beautiful
As advertised
As Described
Return
0.5% Return rate 62% Fixable by listing
Bit small
small card,
Larger than I expected
Terrible quality control
Bad quality
the quality is shocking
Misleading description
False advertisement
Picture misleading
Not working
Not really much of a feature in the garden
still nothing
expensive
Look more expensive than they were
Not worth the money
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Mens Boxers
£2.8M/yr+21.3%
Sporran
£67K/yr+166.3%
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£52K/yr+181.5%
Aviator Sunglasses
£195K/yr+100.7%
Gifts for Colleagues
£117K/yr+114.0%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Christmas Presents for Mum questions
Answered from the same tracked data.