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Christmas Necklace

Fail

Shoppers spend only $38K a year here, so Christmas Necklace is a Fail.

Flapen Score
44
44 / 100
Ranks 1,609 of 2,461 Fashion niches · −4 vs the category median of 48
Market size
£38K/yr124K searches / yr
90-day growth
-20.4%search demand this quarter
Competition
66%top-5 click share · 13 brands · 36 sellers

Flapen Score

Christmas Necklace against its category

The dotted line is the Fashion average. Past it, Christmas Necklace is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Necklace market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Christmas Necklace 124K times last year and spent an estimated £38K. The top 5 brands take 73% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

3.3% of searches ended in a purchase last week.

Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -20.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
124K
Growth, 90 days vs prior 90
-20.4%
Conversion, latest week
3.3%
Market size, estimated
£38Ka year
Peak month
December117.5× the quietest month
Top search term
light up necklace11K searches a year

02 · Price

A sale here is worth £9.22.

Listings sell for £9.22 on average, from £2.46 to £42.68. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £9.22 that is £0 to £922 a year per listing.

Average price
£9.22under the $15 to $100 sweet spot
Price range
£2.46–£42.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£922
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

47% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 36.2% of listings are out of stock. The average listing ranks #128 within Novelty Jewellery. It carries 660 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
73%
Out of stock, average day
36.2%
Average rank
#128in Novelty Jewellery
Average rating
4.09 starsAmazon United Kingdom average 4.36 stars
Average reviews
660per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Christmas Necklace products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

13 falling

Sellers

36

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

21%

  • Talking Tables34%
  • Disney's Wish14%
  • WUYXTO9%
  • Vicloon8%
  • Toyvian8%
  • Anzmtosn6%

Demand

Christmas Necklace search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 117.5×

Search terms

Top Christmas Necklace search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • light up necklace11K/yr
  • light up necklace for adults7K/yr
  • christmas necklace32K/yr
  • christmas light necklace14K/yr
  • christmas lights necklace12K/yr
  • christmas necklace for women17K/yr
  • christmas light up necklace8K/yr
  • wearable christmas lights6K/yr
  • christmas necklace lights6K/yr
  • light up christmas necklace10K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Necklace

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Brightness/Shine/Glow30%−0.21

The ones that did were not bright

Most of the glow sticks either didn't work or glowed for a few mins then stopped

Most of the glow sticks didn't glow

Durability27%−0.19

Broke first time

the baubles fall off so easily

Quality-Overall17%−0.11

Not great quality

Poor quality

Battery Life10%−0.06

the battery ran out really quickly

Very short battery life

Connectivity-Overall7%−0.04

Connections arent very strong - one wire came loose the first time I wore it so every third light doesnt work

Love

Value For Money50%+3.05

Good value

But for the price worth it

These are good value and fun

Fun/Entertainment Experience25%+0.71

Fun as always

Great fun item

Comfort-Overall17%+1.14

They all worked and light and comfortable to wear, would recommend

Return

1.3% Return rate 23% Fixable by listing

Functionality-Overall20%▁▅▅█▆▁
Size-Overall17%▄▁█▁▇▄
Quality-Overall14%▅▆▂▁█▁

Not great quality

Poor quality

Brightness/Shine/Glow10%▁▃▅█▁▇

The ones that did were not bright

Most of the glow sticks either didn't work or glowed for a few mins then stopped

Most of the glow sticks didn't glow

Defective Material/Parts7%▁▁▃█▁▇

FAQ

Common Christmas Necklace questions

Answered from the same tracked data.