Christmas Necklace
FailShoppers spend only $38K a year here, so Christmas Necklace is a Fail.
- Flapen Score
- 44 / 100Ranks 1,609 of 2,461 Fashion niches · −4 vs the category median of 4844
- Market size
- £38K/yr124K searches / yr
- 90-day growth
- -20.4%search demand this quarter
- Competition
- 66%top-5 click share · 13 brands · 36 sellers
Flapen Score
Christmas Necklace against its category
The dotted line is the Fashion average. Past it, Christmas Necklace is stronger. Inside it, weaker.
Market
The Christmas Necklace market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Christmas Necklace 124K times last year and spent an estimated £38K. The top 5 brands take 73% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
3.3% of searches ended in a purchase last week.
Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -20.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.
- Searches, last 12 months
- 124K
- Growth, 90 days vs prior 90
- -20.4%
- Conversion, latest week
- 3.3%
- Market size, estimated
- £38Ka year
- Peak month
- December117.5× the quietest month
- Top search term
- light up necklace11K searches a year
02 · Price
A sale here is worth £9.22.
Listings sell for £9.22 on average, from £2.46 to £42.68. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £9.22 that is £0 to £922 a year per listing.
- Average price
- £9.22under the $15 to $100 sweet spot
- Price range
- £2.46–£42.68
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£922
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
47% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 36.2% of listings are out of stock. The average listing ranks #128 within Novelty Jewellery. It carries 660 reviews at 4.09 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 47%
- Prime listings
- 73%
- Out of stock, average day
- 36.2%
- Average rank
- #128in Novelty Jewellery
- Average rating
- 4.09 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 660per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Christmas Necklace products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Talking Tables Flashing Christmas Light Up Necklace for Xmas Party Fun Festive Office Dress up Great for Kids or Adults Battery Supplied Ideal Secret Santa Gift or Stocking Filler
- Price
- £5.90
- Rating
- 4.0/5
- Reviews
- 321
- Age
- 2y ago

Disneys Wish Upon a Star Feature Light Up Necklace. Encourages Role Play And Is Perfect For Any Disney Wish Fans Yellow
- Price
- £2.89
- Rating
- 4.5/5
- Reviews
- 58
- Age
- 2y ago

20-60PCS Leis Light Up Wedding Hawaiian Flower Necklace Beach Tropical Carnival Party Luau For Masquerade Summer Favors For Adults Kids(60PCS)
- Price
- £42.68
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago

Vicloon 100 Glow Stick Glow Party Supplies with Connectors to Make Glow Necklaces Neon Bracelets Mixed Color Light Sticks Suitable for Dance Wedding Favors or Party Fillers
- Price
- £5.11
- Rating
- 4.3/5
- Reviews
- 7,536
- Age
- 9y ago

Light Up Necklaces for Kids: 8 Pcs Led Flashing Heart & Star Glow Necklaces Glow in The Dark Party Accessories with Cord Fun Light Up Toys for Christmas Halloween Birthday Festival Favors
- Price
- £9.08
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 8mo ago
Trending
90-day click momentum
20-60PCS Leis Light Up Wedding Hawaiian Flower Necklace Beach Tropical Carnival Party Luau For Masquerade Summer Favors For Adults Kids(60PCS)
- Price
- £42.68
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago

Vicloon 100 Glow Stick Glow Party Supplies with Connectors to Make Glow Necklaces Neon Bracelets Mixed Color Light Sticks Suitable for Dance Wedding Favors or Party Fillers
- Price
- £5.11
- Rating
- 4.3/5
- Reviews
- 7,536
- Age
- 9y ago

Disneys Wish Upon a Star Feature Light Up Necklace. Encourages Role Play And Is Perfect For Any Disney Wish Fans Yellow
- Price
- £2.89
- Rating
- 4.5/5
- Reviews
- 58
- Age
- 2y ago

Light Up Necklaces for Kids: 8 Pcs Led Flashing Heart & Star Glow Necklaces Glow in The Dark Party Accessories with Cord Fun Light Up Toys for Christmas Halloween Birthday Festival Favors
- Price
- £9.08
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 8mo ago

The Glow Company Light Up Flashing Bulb Necklace (1 Pack)
- Price
- £10.85
- Rating
- 3.3/5
- Reviews
- 2
- Age
- 8y ago
Newest
by launch date
Light Up Necklaces for Kids: 8 Pcs Led Flashing Heart & Star Glow Necklaces Glow in The Dark Party Accessories with Cord Fun Light Up Toys for Christmas Halloween Birthday Festival Favors
- Price
- £9.08
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 8mo ago

20-60PCS Leis Light Up Wedding Hawaiian Flower Necklace Beach Tropical Carnival Party Luau For Masquerade Summer Favors For Adults Kids(60PCS)
- Price
- £42.68
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago

2PCS Christmas Light Necklace Light up Christmas Necklace with Colorful Bulbs 3 Glow Modes Xmas Lights Decoration Wearable Christmas Lights for Xmas Family Party Decorations Ugly Sweater Decor
- Price
- £5.06
- Rating
- 4.1/5
- Reviews
- 182
- Age
- 1y ago

Beipegin LED Disco Ball Earrings Necklaces and Bracelets Light up Disco Ball Set Disco Fancy Dress Accessories for 70s 80s Party Favors Dance Halloween Christmas
- Price
- £8.63
- Rating
- 3.8/5
- Reviews
- 10
- Age
- 1y ago

Disneys Wish Upon a Star Feature Light Up Necklace. Encourages Role Play And Is Perfect For Any Disney Wish Fans Yellow
- Price
- £2.89
- Rating
- 4.5/5
- Reviews
- 58
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
36
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
21%
- Talking Tables34%
- Disney's Wish14%
- WUYXTO9%
- Vicloon8%
- Toyvian8%
- Anzmtosn6%
Demand
Christmas Necklace search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 117.5×
Search terms
Top Christmas Necklace search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- light up necklace11K/yr
- light up necklace for adults7K/yr
- christmas necklace32K/yr
- christmas light necklace14K/yr
- christmas lights necklace12K/yr
- christmas necklace for women17K/yr
- christmas light up necklace8K/yr
- wearable christmas lights6K/yr
- christmas necklace lights6K/yr
- light up christmas necklace10K/yr
Reviews and returns
What reviews say buyers love and hate about Christmas Necklace
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The ones that did were not bright
Most of the glow sticks either didn't work or glowed for a few mins then stopped
Most of the glow sticks didn't glow
Broke first time
the baubles fall off so easily
Not great quality
Poor quality
the battery ran out really quickly
Very short battery life
Connections arent very strong - one wire came loose the first time I wore it so every third light doesnt work
Love
Good value
But for the price worth it
These are good value and fun
Fun as always
Great fun item
They all worked and light and comfortable to wear, would recommend
Return
1.3% Return rate 23% Fixable by listing
Not great quality
Poor quality
The ones that did were not bright
Most of the glow sticks either didn't work or glowed for a few mins then stopped
Most of the glow sticks didn't glow
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Christmas Necklace questions
Answered from the same tracked data.









